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10 metrics to track influencer marketing success in 2024

Sprout Social

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. It also shows you have a growing community doing word-of-mouth marketing.

Metrics 96
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How brands can build inclusive campaigns year-round

Sprout Social

In 2021, following a year of social unrest and hyper-focus on racial inequality, consumers began calling on brands to put their money where their mouth is and invest in Black talent and programs to uplift Black communities. We are committing $200 million over the next five years to support the Black community.?Learn

Campaign 108
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Top B2B Brands on Social Media

Social Media Strategies Summit

Slack is a workplace communication and collaboration platform that appeals to companies large and small. This positions Square as a supporter of the little guys, and helps build positive brand sentiment on Instagram. In turn, marketers identify Hubspot as a go-to source for this valuable information. #2 Source: Slack Twitter.

B2B 150
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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

“Look, corporate communicators have done so much, with so little, for so long, they can practically do anything with nothing, so we know this has been a ‘thing’ for a while,” noted Sword and the Script Media, LLC Founder Frank Strong, the primary architect of the study. Corporate communications is a fire marshal and not a fire chief.

Survey 185
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9 social media marketer predictions for 2022

Sprout Social

Courtney Gagné , Inclusion and Diversity Program Manager and former Senior Social Media Specialist at Progress, echoed this sentiment. More businesses will hire for social support and community management roles. This upcoming year, there’s going to be a lot more opportunity for customer collaboration,” says Rabiola.

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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. Update customers on upcoming events, product launches, or exclusive sales. Respond to direct messages promptly.

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Battling burnout as a social media manager

Sprout Social

By all accounts, social media professionals have demanding roles that require critical, creative thinking, organization and collaboration across teams. Given the complex nature Red Hat’s offerings, the customer and community feedback Red Hat receives on social media every day is invaluable. Lean into your community.