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Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). What did you think were the most interesting case studies of 2012?

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Case Study of @TheAcademy vs @TheGrammys

Ari Herzog

Film critic Roger Ebert tweeted it best about the 83rd annual Academy Awards broadcast February 27, 2011: He may as well have tweeted about @TheAcademy’s official Twitter messages which were equally dull. But of course they do, right? -- Thanks for reading Case Study of @TheAcademy vs @TheGrammys by Ari Herzog.

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Ed Morita's Twitter Case Study at Social Media Club Hawaii

Bare Feet Studios

He tells us how he is using Twitter to build his personal brand, drive traffic into the restaurant, save his job, and spread the Aloha! Filmed at the ING Direct Cafe in Waikiki, Hawaii at the March meeting of the Hawaii Chapter of the Social Media Club. It truly is changing business daily.

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How to Search Twitter Like James Bond

agora pulse

, and you likely have more access and higher security clearance to the company’s social media accounts than your CEO does. That means that you also have access to the best tools to do your job, and one of those tools is Twitter search. What facilitates my discovery of great content are Twitter’s powerful search features.

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#Rio2016 Campaigns Dominate Social Media This Week!

Audiense

With #RIO2016 just a week away, is it any wonder that most of social media is dominated by sport. We especially love this short animated film about the life of Usain Bolt , who is going to be defending his triple gold medal win this Olympics. The post #Rio2016 Campaigns Dominate Social Media This Week! 0lm1XqTiu2.

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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. More than half of consumers (51%) say responding to customers makes brands the most memorable on social media.

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5 Brands Who Rocked the Social Media Red Carpet During the Oscars

Convince & Convert

million people tuned into the Oscars, another highly anticipated “real-time marketing” red carpet event of sorts was happening simultaneously on social media. From powerful messages to clever interruptions and even praise from Oprah herself, here are five brands who rocked the social media red carpet during the Oscars.