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Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? Both Toyota and Twitter learned an important lesson about social media campaigns that involve automated messaging, and LocalResponse no longer runs this type of campaign. What did you think were the most interesting case studies of 2012?

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This Instagram Video Contest Offers Fans Chance to Appear in a Horror Film

Convince & Convert

One such marketer, Fandango, is joining forces with the new film Ouija to host a “Scare Off” Instagram video contest inspired by popular horror movie moments. A chance to win a walk-on role in a 2015 Blumhouse Productions film, the. » Social Media Case Studies' Read the whole entry. » The prize?

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Case Study of @TheAcademy vs @TheGrammys

Ari Herzog

Film critic Roger Ebert tweeted it best about the 83rd annual Academy Awards broadcast February 27, 2011: He may as well have tweeted about @TheAcademy’s official Twitter messages which were equally dull. But of course they do, right? -- Thanks for reading Case Study of @TheAcademy vs @TheGrammys by Ari Herzog.

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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

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How to Put the Customer First With Human Marketing

Convince & Convert

Filmed at Amsterdam’s Schiphol Airport, the video showcases how KLM surprised passengers with something special and unexpected – handwritten messages from loved ones. Social Media Case Studies' The best stories are often deeply personal. This sentiment is exemplified in KLM’s new “Cover Greetings” video.

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How to Create Engaging Videos for Social Media

Rebekah Radice

Does your video content captivate and engage your social media audience? In a few short steps, you’ll create high-value marketing videos to add to your social media strategy. How to Create Engaging Videos for Social Media. Is it entertaining, educational, and igniting conversation? And guess what?

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3 Unique Ways Brands Are Approaching Content Creation

Convince & Convert

With more content shared across digital and social media channels than ever before, companies like Mondelez, Marriott, and GE are re-thinking how great stories come to life. For a company that’s continuously breaking the mold with social media storytelling, look no further than GE. Social Media Case Studies'

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