Social Media Marketing in the Restaurant Business

Justin Levy

Well, recently I was asked to contribute a case study to the WOMMA Metrics Guidebook. Developing an online presence through social networks, a blog, and a video blog. And I love that you shared this case study for your readers and the community at large.

Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Social Media for Non-Profits: How One Small Charity Makes it Work Social Media for Non-Profits: How One Small Charity Makes it Work by Tamar Weinberg on August 14, 2009 Share In the spirit of featuring case studies like the ones in Chapter 4 of The New Community Rules , I am going to highlight other companies that have excelled in their social media achievements.

What To Include In a Social Media Policy

Mindjumpers

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? N ot one for the bottom drawer Remember that you want your policy to empower the reader to embrace social media rather than scare them off. What To Include In a Social Media Policy [.]

The Social Media Policy – not just for the big players

Mindjumpers

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? N ot one for the bottom drawer Remember that you want your policy to empower the reader to embrace social media rather than scare them off. What To Include In a Social Media Policy [.]

10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Is Foursquare everywhere?

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Is Foursquare everywhere? by Justin on June 2, 2010 Foursquare recently announced that they were gaining 15,000 users a day.

Socialnomics Book Review | jasonyormark.com

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Book Reviews , Social Media / Socialnomics Book Review | Subcribe via RSS Socialnomics Book Review August 30th, 2009 Posted in Book Reviews , Social Media Tweet Share I debated whether to post a book review as I experienced flashes of high school busy work, but Socialnomics is certainly relevant to my world, and I enjoyed it thoroughly. Related posts: Social Media Book Package Giveaway!

Review 173

How to Use Social Media for Personal Branding

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > How to Use Social Media for Personal Branding How to Use Social Media for Personal Branding by Tamar Weinberg on April 1, 2010 Share This is a guest post by Dan Schawbe l.

Brands 251

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit? link] [link] Santi Chacon Do You Know Your Customers Enough to be a Social Media Hit?:

A Challenge to Government 2.0 Camp Attendees

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media A Challenge to Government 2.0 Camp, I want you to stop complaining about the policies or the skeptics or the lack of time that are stopping you from doing social media. Identify the biggest opponent to social media in your office and schedule regular meetings with them to discuss his/her rationale against social media.

How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. He explains that “Twitter allowed me to be social without having to be IRL.&#

Hotels 256

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Are Gardening Forums social media?

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. The article has examples of how social media worked too. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing.

A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. That’s why social media is important. There are two things that act as an extension to social media: #1: great customer service, especially since everything is now public, and #2: great content, so that you can do something that is clearly remarkable that people would want to talk about. Great content, #2, works across the board for social media.

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Lessons Learned From the Demise of MySpace September 8th, 2010 |Written By: Jay Baer | View Comments Tweet Once the undisputed king of social media (at least in the U.S.),

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Yet with social media, there’s a perception that it’s easy to score freebies. Social media has introduced incentives to the online space, encouraging others to connect with your business. I’ve spent seventeen years in the social space.

Why SEO is Easier than Social Media Marketing

Techipedia: Tamar Weinberg

However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. In fact, I hear the same SEO names every day; I learn of a new “social media expert&# twice a day. No, building your personal brand in social media does not count.

SEO 197

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 3 Amigos: Email, Blogging, Social Sharing August 19th, 2010 |Written By: Jay Baer | View Comments Tweet For a while now, there’s been too much talk about social media vs. email vs. search.

Five for Friday 08.6

Jeff Esposito

Social Media Marketing – The Japanese Way – Other cultures and Social Media tend to fascinate me. A Case Study In Launching A Facebook Page – There are a lot of “How To” articles on Facebook pages, but not many offer clear cut reasons why.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Tying Together Social Media and Corporate Social Responsibility July 6th, 2010 |Written By: Laura Hall | View Comments Tweet Guest post by Laura Hall , Managing Partner at PainePR.

CSR 96

Would You Try It With a Fox?

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? Social Media With A Mouse? A lot of people are still saying no to social media. link] Olivia Hill Dr. Seuss and social media?

You. With the hot temper. Keep it cool.

Jeff Esposito

Written on August 23, 2010 by Espo in Crisis management , Guest Post , Kate Ottavio , PR I recently read a great article by Michelle Tripp, creator of The BrandForward blog, titled “ Should Social Media Voice Change During a Brand Crisis?

Why You Should Have a Secondary Twitter Account

Techipedia: Tamar Weinberg

I consider my current @tamar network, though, either quite knowledgeable or clueless and inactive (as in the case of my family — I still love them but they’re not the target audience for my Twitter account , which is rather social-media focused).

11 Characteristics of Highly Influential Blog(ger)s

Techipedia: Tamar Weinberg

Bloggers like Valeria Maltoni of Conversation Agent , who don’t have a team of bloggers at arm’s length, offer content on a very regular basis (in Valeria’s case, 6 days a week). Social media? It’s why we can find social media blogs in the thousands.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts? March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist?

Are You Ready for the Opportunity Economy | social media case.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Ready for the Opportunity Economy? link] #SMM [link] Arizona Social Media C&C Blog Post – Are You Ready for the Opportunity Economy?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Finding and sharing them is the first step toward social media success. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: The 8 Wrong Questions PR Firms Are Asking About Social Media The 3 Amigos: Email, Blogging, Social Sharing The Best Advice Has No Shelf Life [link] Mark Tosczak This is always a challenge (I work in an agency, so I’m thinking now of how we do this with clients).

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. JeffBullas.com How to measure social media.

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Get Your Social Media Story Straight April 1st, 2010 |Written By: Jay Baer | View Comments Tweet This is the best ad I’ve seen in months.

Best Internet Marketing Posts of 2008: Social Media, SEO, and More " techipedia | tamar weinberg

Techipedia: Tamar Weinberg

There’s no order to the posts; I’ve used my bookmarks and a variety of social sites and peer recommendations to create this list. What is the ROI for Social Media? Jason Falls explores the commonly-discussed (but not easily answered) question about social media.

SEO 183

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. link] UNcanny Insights From UnMarketing | Book Reviews | Social Media … | eBook Reviews [.]

Facebook Success Summit - 22 Sessions on Everything Facebook.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Facebook Success Summit – 22 Sessions on Everything Facebook August 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is Facebook important to you and your business?

Twenty Theses for Government 2.0, Cluetrain Style | Social Media.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Twenty Theses for Government 2.0, I’ve fulfilled one of my social media resolutions for 2009 , and have recently re-read the Cluetrain Manifesto. Ever since President Obama’s “Transparency and Open Government&# memo was issued a few weeks ago, it seems that every one of our clients is asking about social media.

Do You Have the Guts to Expect Social Media Failure | Social Media.

Convince & Convert

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. The bottom line is that you need to EXPECT to fail in social media. That’s what’s so admirable about companies that have clearly screwed up in social media, yet continue to change their approach until they find the right formula.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 6 Dangerous Fallacies of Social Media October 8th, 2008 |Written By: Jay Baer | View Comments Tweet (Amazing Gangsta Chimp image by the talented Matt Cioffi ) You may have heard of social media.

Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. 24 Do-Follow Social Bookmarking Sites that Actually Work (Caroline Middlebrook): Get some powerful links on some of these lesser-known social sites. Mainly, through networking.

What Makes Government 2.0 Different from Enterprise 2.0? | Social.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media What Makes Government 2.0 These differences extend into the world of social media too, specifically into social media behind the firewall, known in the private sector as Enterprise 2.0. The cultural change that social media necessitates is thus inherently more difficult. government 2.0 , public sector , social media , web 2.0

Social Media Success Metrics and Premature Calculation | Social.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation? Which pattern matches your social media success metrics? link] re social media.

Why You're the Key to Social Media Success

Convince & Convert

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Until executives move beyond the notion that social media is somehow for the rabble, and not for them – that somehow they are too old, too non-techie, too erudite to utilize something as juvenile as Twitter (which evokes the manic texting of their junior high-aged daughters), we’re never going to see full (or even majority) social media adoption in corporations.

What You Can Learn About Social Media Marketing from TLC

Techipedia: Tamar Weinberg

The first week of September was difficult for American cable network TLC. TLC made many missteps when it came to their social media marketing efforts. Heck, perhaps TLC will come by and ramp up their social media efforts. It’s social media.

Flickr 231

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success.

The “Getting Started with Government 2.0” Guide | Social Media.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media The “Getting Started with Government 2.0” is about more than just social media. In many cases, they’re leading the way.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S. If we like it we want to pass it around to our network so that they can interact with it.