Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? For small business, the costs of social involvement are dwafted by the potential benefit, yet the psychology of stubbornness remains. Will you embrace Twitter if I can show you ROI? And that’s just it.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Jeff Esposito

AUGUST 6, 2010

A Case Study In Launching A Facebook Page – There are a lot of “How To” articles on Facebook pages, but not many offer clear cut reasons why. Women Dominant on Social Networks – If you ever wondered who dominates the social space, look no further than this article from Marketing Profs. Unported License.

Creative Commons 26

Creative Commons Case Study Disqus Report 26

Convince & Convert

AUGUST 19, 2010

"The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post! blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. How to use customer-generated content to increase sales. Great example of integrated marketing in real life: The 3 Amigos, by [.]

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!). Im Jay Baer.

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Review 115

Review Social Media Social CRM Consultant 115

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement. Exactly right.

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

APRIL 1, 2010

I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. A great (and yes tragic) case study. I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops!

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. Thanks for sharing. Im Jay Baer.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. JeffBullas.com How to measure social media. Very helpful post, Jay. Im Jay Baer.

Metrics 132

Metrics Strategy How To Tourism 132

Justin Levy

DECEMBER 6, 2009

Well, recently I was asked to contribute a case study to the WOMMA Metrics Guidebook. Developing an online presence through social networks, a blog, and a video blog. I’m often asked about the story of my little steakhouse, Caminito Argentinean Steakhouse, in Northampton, MA.

Social Media 153

Social Media Case Study Marketing Study 153

Convince & Convert

FEBRUARY 25, 2010

link] Kopano Media RT @jaybaer: Do You Know Your Customers Enough to Win in Social Media? killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! link] jolien RT @jaybaer: Do You Know Your Customers Enough to Win in Social Media? “Motive&# is a great word for the WHY.

Social Media 117

Social Media Case Study Strategy Study 117

Mindjumpers

SEPTEMBER 6, 2010

If not, I would recommend a section on the importance of social media and what it means for your business. This could include topline stats on the reach of different channels, user profiles and even case studies to show how other companies are using said channels. What To Include In a Social Media Policy (mindjumpers.com) [.]

Policies 235

Policies Social Media Guidelines Privacy 235

Mindjumpers

AUGUST 25, 2010

If not, I would recommend a section on the importance of social media and what it means for your business. This could include topline stats on the reach of different channels, user profiles and even case studies to show how other companies are using said channels. What To Include In a Social Media Policy (mindjumpers.com) [.]

Policies 230

Policies Social Media Guidelines Privacy 230

Social Media Strategery

OCTOBER 12, 2008

The first thing that I have to tell them is that just because another organization, company, or agency implemented blogs or wikis or whatever else, they won’t necessarily see the same results, especially if they compare themselves to case studies in the private sector. Cass Sustein speaks to this in Infotopia. The Whole. :

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. You are indeed the perfect case study. You are indeed the perfect case study.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Freelance Social Media

JUNE 2, 2010

Also, an impending Foursquare ROI case study by SEO.com should shed more light on the advantages the location-based social networking service could bring. The Starbucks experiment , giving a discount to a mayor of a Starbucks location, should open the door for more businesses to join in.

Foursquare 124

Foursquare RSS Case Study WordPress 124

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. You have to commit to social media for the long haul to see the benefits.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

APRIL 14, 2010

Sounds like a great case study. Sounds like a great case study. Comcast is definitely on the ball in terms of social listening and response. [link] jaybaer Fantastic analogy! I may have to use that one. link] jaybaer I will definitely check it out. Thanks for the comment. Thanks for the comment. Im Jay Baer.

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

MARCH 3, 2010

I'd love to write up a case study on you guys when you're ready. link] Shannon Holato RT @jaybaer 6 Ways to Prevent Your Agency from Dying at the Hands of Social Media (an antidote) [link] [link] jaybaer Whoa. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 20, 2010

For more on this topic, check out this excellent post from the always-on Amber Naslund: Social Media for B2B , and a killer treatise from CK Kerley about B2B vs. B2C – “It’s the Engagement Level, Stupid.&# Also what I found elevates B2B Sm is having a Blog.What do you think? Im Jay Baer.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

MARCH 9, 2010

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. Somebody’s “strange&# social network is someone else’s potentially thriving customer community. That means the smaller networks may be just the place for targeting young hip audience.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

SEPTEMBER 21, 2010

Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy. Social media strategy consulting details here. tools of social media always change. Im Jay Baer.

Social Media 167

Social Media Strategy Consultant Conference 167

Techipedia: Tamar Weinberg

JULY 29, 2010

These new talents and voices of social networking would often speak for free affecting market integrity. Reply Michael Cooney August 6, 2010 at 1:18 pm Hi Tamar, When I say ‘Show me’, you could show me a case study of where you have helped another company become more profitable. I have not done it.

Products 267

Products Consultant Price Social Media 267

Convince & Convert

MAY 19, 2010

If we like it we want to pass it around to our network so that they can interact with it. This means your content should be capable of easily sharing through the major social networking sites as well as any niche sites your market is using. This is how we connect with each other online, by sharing content. Im Jay Baer.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Convince & Convert

SEPTEMBER 15, 2010

Case studies are one of the most popular forms of collateral. Case studies offer the perfect mix of both. SuzanneVara [link] How To Win the Social Game: Be Remarkable, and Remark-able | SocialSkillz.com [.] little of your creativity, and keep the principles of social networking in mind. Im Jay Baer.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. This kid is awesome.)

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

SEPTEMBER 21, 2010

Expion just compiled 8 case studies with one of our clients, Applebee's. We have keyword searches that trigger email notifications to selected people on the social media teams or within the organization who need to be aware of what is happening in connected channels. link] Michael Good post, thank your for this.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 1, 2010

The other thing that bugs me (in addition to the clamor for proven ROI) is the need for case studies before companies get involved. But yet, companies want a step-by-step social media playbook from some other company that they can magically replicate. [link] jaybaer Great comment Kathy, thank you. Excellent tie-in with Outliers.

Social Media 121

Social Media Consultant Social CRM eBook 121

Social Media Strategery

APRIL 2, 2010

LinkedIn is the most popular business-oriented social networking site there is. Once you create your account, start by following these people/lists: Read LifeHacker’s The Six Ways You Should be Using Twitter Take a look at the people I’m following for a good mix of social media, Government 2.0 (and Hope this helps.

Gov 2.0 138

Gov 2.0 Social Media Policies Privacy 138

Convince & Convert

JUNE 8, 2010

link] : RT @kelvin8048 Are You… [link] #socialmedia [link] Hot In Marketing Are You Ready for the Opportunity Economy | social media case studies | Social Media Consulting – Convince & C. Awesome stuff Jay — I love the way you bring real examples to social media. link] Brian Interesting point.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

MAY 20, 2010

Social media does take time, however, it'll take far less time if people, businesses, and companies work from ways that already work versus ways they're not really sure about. There's SOOOO many case studies and results out there to see what's already been done. link] Social media metric humor.

Metrics 117

Metrics Social Media eBook Social CRM 117

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Scott Monty of Ford is the big case study for this one. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Reply Tamar Weinberg February 28, 2010 at 12:48 pm Hi Lois, thanks for writing.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Social Media Strategery

FEBRUARY 15, 2009

I’ll add it to the Social Media Subcouncil’s delicious account (about 30 of the gov’t 2.0 folks you mentioned who are working on case studies, canned presentations to give to gov’t managers, etc). I’d add one: use social media to accomplish your mission. [link] Jeffrey Levy Very good post!

Gov 2.0 134

Gov 2.0 Social Media Web 2.0 Policies 134

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

It’s why Zappos is always the big Twitter brand awareness case study. Networking opportunities based on growing out a secondary persona One of the biggest questions I face in my consulting role is the question on whether to combine business and pleasure on Twitter.

Twitter 205

Twitter Sports Microblogging HootSuite 205