Adam Cohen

JULY 12, 2010

Insight is Critical Before Starting Anything New Simply put, many types of social media (as emerging technology) are rapidly moving past the Trough of Disillusionment and into the Slope of Enlightenment. More and more case studies of successes in social channels are popping up.

Research 265

Research Social Media Marketing Retail 265

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? For small business, the costs of social involvement are dwafted by the potential benefit, yet the psychology of stubbornness remains. Will you embrace Twitter if I can show you ROI? And that’s just it.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Freelance Social Media

JUNE 2, 2010

Also, an impending Foursquare ROI case study by SEO.com should shed more light on the advantages the location-based social networking service could bring. The Starbucks experiment , giving a discount to a mayor of a Starbucks location, should open the door for more businesses to join in.

Foursquare 124

Foursquare RSS Case Study WordPress 124

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 14, 2009

The 10 Commandments of the Social Web : Building a social network? Social Media Marketing ROI: Metrics and Analysis : If you promote content on social networks, you should have some metrics in place to see how effective your campaign was. Here’s a guide to start with. HuffPo is a very popular blog.

SEO 162

SEO Social Media Marketing Reputation 162

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Find him at jeffmolander.com In this economy need is the new want.

Social Media 120

Social Media Strategy Mobile Consultant 120