Convince & Convert

FEBRUARY 1, 2016

From the moment of initial contact, engagement, and into long-term retention, brands are using journey mapping to analyze and fine-tune their entire tunnel through the content they put out. The holistic approach to social media content curation is perhaps the only strategy that involves a give-and-take between brand and buyer.

Content 60

Content Tips Analysis Curation 60

SocMed Sean

AUGUST 12, 2018

Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing. Every thought and action we put into curating our personal image and brand is a form of marketing. Lawyers are able to research case study and seek opinions from other attorneys in different states or regions.

Course 113

Course Skills Marketing Training 113

SocMed Sean

AUGUST 12, 2018

Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing. Every thought and action we put into curating our personal image and brand is a form of marketing. Lawyers are able to research case study and seek opinions from other attorneys in different states or regions.

Course 100

Course Skills Marketing Training 100

Proactive Report

NOVEMBER 12, 2011

I saw one today in the Huffington Post that caught my eye because I agree with the 4 trends Beverly Macy highlighted: The rise of Social Intelligence. Content curation. Social media education and training. Social Intelligence. ” For the past few years Social Media has been treated as a warm and fuzzy experiment.

Trends 103

Trends Social Media Social Graph Analysis 103

Buffer Social

SEPTEMBER 28, 2016

Recent episodes you might like: NASA on Social Media: Inside the Strategies That Drive Social Media’s Most Info-packed, Beautiful Profiles – John Yembrick. How the Very Best Content Curation Is Done on Social Media – Rand Fishkin. Social Pros by Jay Baer. Social Media Pubcast with Jon Loomer.

Skills 40

Skills Social Media Hosting Marketing 40

Buffer Social

JULY 16, 2018

CASE STUDY] – Digital Spotlight on Instagram Collection Ads. However, being that Instagram is a visual platform first and foremost, the rules of the game are a bit different than you might be used to with other forms of social network advertising and posting. Measuring the ROI of your Instagram advertising efforts.

Instagram 75

Instagram Strategy Tips How To 75

Koka Sexton

APRIL 6, 2015

Research has shown that cost-per-lead decreases by up to 75% if social media is used efficiently in the selling process. Content and Engagement. These customers are clearly leading the way into the era of social selling. Therefore, it becomes crucial to engage potential customers with content that is relevant and intelligent.

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

Research has shown that cost-per-lead decreases by up to 75% if social media is used efficiently in the selling process. Content and Engagement. These customers are clearly leading the way into the era of social selling. Therefore, it becomes crucial to engage potential customers with content that is relevant and intelligent.

Education 40

Education LinkedIn B2B Banking 40

Later

SEPTEMBER 12, 2019

In the fast-paced world of social media marketing, UGC provides a highly-visual, engaging, and varied range of content — from videos, Instagram Stories, Lives, takeovers, as well as traditional reviews — transforming your social strategy even if your team is small and your resources are stretched!

UGC 60

UGC Content Instagram Hashtag 60

Sprout Social

OCTOBER 10, 2019

Have you noticed your Facebook engagement has been on a downward spiral lately? For example, Facebook is explicitly fighting against engagement bait and spammy tactics which they see as undercutting their algorithm. Instead, you just need to consider ways to set your posts up for greater engagement. There’s no need to panic.

Engagement 111

Engagement Facebook Meme Metrics 111

Hootsuite

MAY 27, 2020

Instead, focus on things like engagement, click-through, and conversion rates. For inspiration, take a look at these 19 essential social media metrics. You may want to track different goals for different networks, or even different uses for each network. Do a social media audit. Who is engaging with your?

Template 145

Template Templates Strategy Social Media 145

Convince & Convert

JULY 9, 2014

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. Create an engaging environment right on your website where your fans can interact and take part in your campaigns. It’s simple.

Strategy 146

Strategy Brands UGC Case Study 146

Webbiquity SMM

NOVEMBER 5, 2012

In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization. . Pure automation doesn’t engage.

Review 190

Review Press Release SEO Engineering 190

Sprout Social

FEBRUARY 18, 2019

But growing an engaged following on LinkedIn is apples and oranges compared to any other social network. Unlike other social networks where posting article after article might be looked down upon, doing so is embraced on LinkedIn. Resources and case studies. Articles and industry-specific posts.

LinkedIn 111

LinkedIn Company How To B2B 111

Sprout Social

APRIL 23, 2019

But growing an engaged following on LinkedIn is apples and oranges compared to any other social network. And given the platform’s best practices and new slew of business features, there’s perhaps no better time to revisit your LinkedIn presence for optimal engagement. Resources and case studies.

LinkedIn 106

LinkedIn How To Notification Organization 106

Convince & Convert

AUGUST 17, 2017

It seems like “ social media engagement ” is all the rage for marketers these days. First, it’s important to know the tactics that work well to influence your followers’ engagement. Think content curation , posting at the best times , connecting to emotion , and rocking solid visuals. You want more likes.

Social Media 162

Social Media Template Templates Hashtag 162

Sprout Social

DECEMBER 21, 2022

For example, social media is the perfect place to pick your followers’ brains for future content ideas. Also, it’s a prime place for curating user-generated content like customer photos and videos so your fans can see your product or service in action. What is paid social media ? . It helps you reach new audiences quickly.

Organization 137

Organization Social Media Strategy Metrics 137

Pam Moore

MARCH 16, 2018

Their audience is not engaging, clicking, or buying. Instead of an engaging platform it looks more like a deserted island. There could be many different reasons why your communities are reluctant to engage with you. The tools of social media can be learned by almost anybody. So what is the problem? If no, why not?

Brands 167

Brands Tips Engagement Training 167

Webbiquity SMM

DECEMBER 1, 2015

As consumer and business buyer use of social media has matured and become more sophisticated, their expectations of brands in social media have evolved as well. And ongoing changes by Facebook and other social networks that result in lower organic reach render many of yesterday’s effective marketing tactics far less useful today.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Convince & Convert

AUGUST 17, 2017

It seems like “ social media engagement ” is all the rage for marketers these days. First, it’s important to know the tactics that work well to influence your followers’ engagement. Think content curation , posting at the best times , connecting to emotion , and rocking solid visuals. You want more likes.

Social Media 95

Social Media Template Templates Hashtag 95

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Social Media 245

Social Media Tumblr Marketing B2B 245

Convince & Convert

FEBRUARY 26, 2012

I’d love to have your ears on my weekly Social Pros Podcast , where we focus on real people doing real work in social media. Take and Curate Photographs. One of the most insidious time sucks in all of social media — especially for content curators — is the “Oh, I found something cool.

Social Media 163

Social Media Case Study LinkedIn Study 163

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

ProBlogger

MARCH 5, 2013

Back when Pinterest was brand-spankin’-new, we heard the same cry from a lot of Problogger.net readers: “Not another social network! Each social network is different, and they all require slightly different approaches and skills. What skills do you need to make the most of this network? Great point!

Consultant 41

Consultant Curation Blogger Skills 41

Kikolani

NOVEMBER 29, 2010

Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun. Her blog, Web Content Curator , covers blogging, book reviews, social media, and more. Dana is a SEO consultant focusing on audience engagement and all things search, as well as an avid cyclist.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

APRIL 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Insurance 115

Insurance Journal Research Hashtag 115

ProBlogger

MAY 7, 2018

Take ownership of building engagement with your readers. And here are 9 accelerators to grow your blog faster: Understand and engage with your audience. Focus less on the number of eyeballs, and more on engaging the hearts of the right readers. Teach and engage readers through challenges using various mediums.

eBook 48

eBook Collaboration Blogger Avatar 48

Convince & Convert

MAY 19, 2010

If we like it we want to pass it around to our network so that they can interact with it. This means your content should be capable of easily sharing through the major social networking sites as well as any niche sites your market is using. But Wait… We Also Want D.I.S. Are you familiar with the concept of Ego Capital?

Social Media 137

Social Media Strategy Consultant Social CRM 137

Convince & Convert

JUNE 21, 2012

This is Episode 21 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Joe and our Social Media Stat of the Week ( this week : only 33% of people on social networking sites follow a company or a brand on social media sites). Listen Now. The RSS feed is: [link].

Radian6 118

Radian6 Social Media Company Statistics 118

yMarketingMatters

NOVEMBER 29, 2014

This helps you with strategies for content creation and content curation, as well as an editorial calendar. We always talk about making content more engaging, but never quite realize the importance of consistency. Case studies. Remember: schedules updates are no substitute for real-time engagement across social networks.

Social Media 243

Social Media Content Tweetdeck How To 243

Hootsuite

DECEMBER 2, 2019

Head to the business section of most social networks and you’ll find useful case studies. Create a social media calendar. We’ve compiled demographics information for all of the major social networks. More than 40% of digital consumers use social networks to research new brands or products.

Small Business 145

Small Business Social Media Tips How To 145

Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Viper Chill

APRIL 26, 2010

The more likes and diverse comments you get on an update, the more homepages it is shown on, so try to ask engaging questions that get people involved. Use it to engage your audience (on a Fan Page) with questions, contests, photo and video sharing and sharing relevant content that makes people want to keep coming back to your page.

Social Media 80

Social Media Strategy Digg Forums 80

Webbiquity SMM

AUGUST 23, 2016

Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks. But savvy B2B marketers increasingly see its value for promoting infographics, blog posts, videos, presentations, and case studies. Want to make content curation, scheduling and analysis super easy?

Instagram 100

Instagram Tools Sample Samples 100

ProBlogger

FEBRUARY 19, 2013

I know that one of the other articles that we’re running this week is a case study about a blogger who bought a blog and when he was doing his due diligence on the blog he could see that there was some off-topic content and outdated content on the site. Brands and audience engagement: a balancing act.

Affiliate network 39

Affiliate network Buy Marketing Forums 39

ProBlogger

JULY 28, 2016

I guess in some ways this is a bit of a case study post. It’s not so much a teaching post, it’s more of a how I did it or a case study type post. This is another example of a different type of content, it doesn’t have to be teaching, it doesn’t have to be a case study, it doesn’t have to be a definition type post.

Content 20

Content Types Examples Publishing 20

ProBlogger

JULY 28, 2016

I guess in some ways this is a bit of a case study post. It’s not so much a teaching post, it’s more of a how I did it or a case study type post. This is another example of a different type of content, it doesn’t have to be teaching, it doesn’t have to be a case study, it doesn’t have to be a definition type post.

Blogger 20

Blogger Types Examples Content 20