Once Upon a Time …: The Art of Storytelling
Waxing UnLyrical
AUGUST 28, 2018
To learn how to better tell your brand’s narrative, here are four tips for curating stories in the modern media age: 1. For example, when writing a press release ensure your headline provides enough detail to engage readers while leveraging your sub-head to deliver the scene. Set the stage. Introduce the hero and the protagonist.
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