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Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

To learn how to better tell your brand’s narrative, here are four tips for curating stories in the modern media age: 1. For example, when writing a press release ensure your headline provides enough detail to engage readers while leveraging your sub-head to deliver the scene. Set the stage. Introduce the hero and the protagonist.

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8 marketing campaign ideas that customers will engage with

Sprout Social

This is especially true if your recent marketing push fell flat or your engagement rate is low. Improve customer engagement and satisfaction. Example: We will raise brand awareness on Instagram by increasing our engagement rate by [x]% by [y end date] by running an Instagram influencer campaign. Engagement.

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Pinterest for Business: How to Go Beyond Pretty Pins and Engage More Customers

agora pulse

They can be used to create a step-by-step guide, show steps for a DIY project or recipe, tell a story, or curate a collection of products. Case Study: Nationwide. Results also showed that the Nationwide campaign content engaged men more often than women. Check out Natura’s case study below.).

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25 Suggestions For How To Use Twitter

Dave Fleet

Influence the influencers – Get to know the people with influence in your field, before you need to ask them for anything. See what they post; see who they engage. Boost your reputation – Post your own content or curate others’ to build your own reputation in your chosen area.

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How Nescafe Dolce Gusto Quadrupled Engagement by Listening to Coffee Lovers on Social

Talkwalker SM

The “coffee community” on social is vibrant and engaged with great potential for brands – the challenge was to tap into the tastes and preferences of this group to understand how to present their new brand identity. Facebook and Instagram engagement quadrupled. The results were remarkable.

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4 ways to advance your agency with your social media strategy

Sprout Social

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work.

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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer Social

I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights. For instance, if an article talks about influencer marketing growth, it needs to back it up with statistics, insights from experts, and relevant data points. Let’s dive in.