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What Does B2B Social Media Success Look Like?

Webbiquity SMM

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Tactics (Primary).

B2B 190
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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

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How PassionRoses Reached Out to the Right Celebrity at the Right Time

Convince & Convert

They are owned by a B2B parent company and debuted their consumer site in early 2014. In order to drive traffic to their online store and awareness of their high end brand, they tasked agency Hollywood Branded with making a bang surrounding their company in order to drive new business for Valentine’s Day.

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Why Great Marketing Isn’t Always Done “At Scale”

Convince & Convert

In fact, outreach marketing focuses on the “one to one to many” approach where brands reach out to a handful of passionate fans, influencers, etc. I want to share some quick examples of brands who do a great job working with the right influencers and nurturing those relationships instead of doing mass outreach. Read more here.

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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

Why it’s interesting: Houseparty is the #4 most-downloaded social network app on the iOS App Store. Brands could partner with influencers to get them involved with conversations on the app or use it to gain insights on what young consumers are already talking about. Trend #3: Influencer Marketing.

Platform 271
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9+ Ideas for Your Next LinkedIn Carousel (+Examples)

Buffer Social

Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel. Why this works : This approach works because it not only introduces new team members but also gives a sense of the company's growth and global reach.

Examples 101
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Top 10 LinkedIn Power Tips to Ignite Your Brand and Business [podcast]

Pam Moore

LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. There are also more than 50 million companies setup on LinkedIn. More than 50 million companies are setup on LinkedIn. Supporting Resources .