Diva Marketing Blog

NOVEMBER 6, 2014

Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . Did you explore incorporating real-time conversations through social networks, perhaps a Tweet Chat or a G+ Hangout?

Health Care 40

Health Care Case Study Study Campaign 40

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. Not surprisingly, social networks do the same. This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action.

LinkedIn 129

LinkedIn Products B2B Review 129

Sprout Social

MARCH 19, 2020

The answers should inform your messaging and the content you share on social. . Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. In addition to sharing your case studies in a typical social post, consider these options as well.

Social Media 111

Social Media Strategy Case Study RFP 111

Convince & Convert

MAY 27, 2014

They are owned by a B2B parent company and debuted their consumer site in early 2014. In order to drive traffic to their online store and awareness of their high end brand, they tasked agency Hollywood Branded with making a bang surrounding their company in order to drive new business for Valentine’s Day.

Case Study 145

Case Study Study Influencer Project 145

Social Media Strategies Summit

SEPTEMBER 22, 2023

For instance, HootSuite has a dedicated Twitter account, @Hootsuite_Help , which deals with customer queries about its social media management platform: Thank you for contacting us via our Social Networks! Are you seeking ideas, advice, and case studies from some of the world’s top social media marketers?

Strategy 130

Strategy FAQ Guidelines Policies 130

Convince & Convert

MAY 28, 2014

Contextual Tie In In yesterday’s post, I shared a case study that exemplified that working with celebrities is still a fantastic and viable marketing tactic when done right and when it contextually makes sense. When you implement feedback from your network, give them a major shout out and thank you for it.

Case Study 156

Case Study Marketing Influencer Blogger 156

Ignite Social Media

MAY 22, 2019

Earlier this year, LinkedIn finally caught up with the other major social networks and debuted its own version of live video streaming, LinkedIn Live. As with other forms of live video, LinkedIn Live allows broadcasters to share videos with their network in real time. LinkedIn Live.

LinkedIn 143

LinkedIn Engagement Case Study Sentiment 143

Social Media Strategies Summit

FEBRUARY 27, 2020

According to data from Pew Research , messaging apps dominated social networks in 2019. The top messaging apps now boast nearly 5 billion monthly active users combined (compared to the combined social networks which top out around 3 billion ). 3 Social commerce will come into maturity. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Pam Moore

AUGUST 17, 2020

LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. There are also more than 50 million companies setup on LinkedIn. More than 50 million companies are setup on LinkedIn. Connect with me on LinkedIn here.

LinkedIn 78

LinkedIn Tips Brands Training 78

Webbiquity SMM

SEPTEMBER 9, 2014

Worse, C-level executives who don’t use social media themselves are also much less likely to understand how to capitalize on the social media savvy and reach of their employees to benefit their companies. ” Expanding a company’s social presence through its employees’ networks requires some give and take.

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

JULY 9, 2012

Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy.

B2B 101

B2B Case Study Telecommunications Banking 101

SocMed Sean

DECEMBER 6, 2011

Social media and social networking are both about connecting people. Without people and their personal relationship information, social media sites like Facebook and Twitter would be reduced to…well…MySpace. So, as you develop the social media policies for your organization ask yourself. Those people.

Apple 235

Apple Social Media iPad Policies 235

Hootsuite

DECEMBER 12, 2023

Why should execs be on social media? Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Your social media presence is, for many of the people you’re trying to reach, now the public face of your company.

Social Media 193

Social Media Sysomos Case Study B2B 193

Small Business Mavericks

APRIL 21, 2011

Social bookmarking – Bookmark and share all of your content at two or three social bookmarking sites daily. Social networking – Pick two or three social networks and be active on those networks about an hour every day. Is this hard? Anything you do more than this is gravy.

Small Business 161

Small Business Press Release Social Bookmarking How To 161

The Realtime Report

DECEMBER 13, 2012

” The company had been expecting to hand out about 1,000 of the meals (worth 20-euros each), according to Reuters. The company spokesman said “We’ve learnt quite a few lessons over the past 48 hours, to say the least.” ” It’s not clear whether the company plans to repeat the campaign next year.

Hashtag 147

Hashtag Campaign Case Study Banking 147

SocMed Sean

NOVEMBER 22, 2011

The other day, I overheard an entire conversation that was so full of social media lingo and jargon that it was like a whole new language. While I understood what the terms meant, I asked myself what I would think if I were an executive at a company that just didn’t understand social media. Frighten me?

Social Media 278

Social Media Case Study Class Education 278

Webbiquity SMM

DECEMBER 16, 2013

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company. Pam is a content marketing rockstar.

Content 201

Content Marketing B2B Journal 201

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Display testimonials linked to case studies in your sidebar. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Direct Marketing Observations

OCTOBER 27, 2011

How do other companies compete when Nike, Gatorade and AE give stuff away for free? I think part of the reason why case studies on organizations that do it differently are written is because the majority of marketers and companies do it the same way over and over with predictably average results. Predictable right?

Compete 162

Compete Case Study Social Networking Small Business 162

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

A recent case study with a large home decor client determined that 15.2% of the company’s revenue could be attributed to social. Further, in their annual social retail report , which aggregated data from over 10,000 retailers representing 304 million unique shoppers and 1.69 on average. Facebook gets 1.10

Social Media 100

Social Media Retail Apparel ROI 100

Unmetric

AUGUST 19, 2019

Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. This means creating more engaging content, getting more certainty around your social strategy, and automating tedious tasks like reporting.

Social Media 91

Social Media Tools Price Hashtag 91

Convince & Convert

OCTOBER 23, 2013

This is an important and bold move (the technology not the robe), because as you are probably aware, SnapChat formerly was set up so that all content shared on the social network expired – forever – 10 seconds after it was initially retrieved. Fascinating approach.).

Facebook 139

Facebook Social Networking Social Graph MySpace 139

Idaconcpts

JUNE 4, 2014

There are ways to use even the most niche social networks to your advantage. That’s because the idea of using content to market your business has moved beyond the realm of blogging and now includes informational products like eBooks, courses, videos, white papers, case studies, etc. You should be doing the same.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult.

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

MARCH 30, 2010

So do you have buyer personas at your company? Let me know if you have tries this and how it worked out for you – who knows you might even be a case study in my upcoming book! Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting. Not any more ….

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Social Media Strategies Summit

NOVEMBER 7, 2018

Why it’s interesting: Houseparty is the #4 most-downloaded social network app on the iOS App Store. Kik also allows users to engage with companies through opportunities to earn Kin in exchange for taking a brand’s desired action. 14 of the Most Successful Social Media Marketing Campaigns.

Platform 272

Platform Social Media Influencer Trends 272

Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Help companies participate in existing social networks, and build relationships on their turf. Check out Twitter as a way to show a company’s personality.

Social Media 232

Social Media Press Release Marketing Widget 232

Unmetric

AUGUST 28, 2019

You get a breakdown of the hashtags, tweets, and URLs that are driving the most engagement from top social networks. In addition to that, you also get insights on your brand’s keyword mentions on top social networks to help you determine the influence of each user. Pricing: Starting from $800 per month. Pricing: N/A.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”? 3 reasons Google+ is not a social network by iMedia Connection. Google+ Guides and Tips.

Google 216

Google Tips Bookmarklet SEO 216

Laurel Papworth

APRIL 21, 2012

In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities. What are the must-do steps of a successful campaign using Facebook, Twitter and other social networking tools?

Training 76

Training Course Social Media Press Release 76

Likeable

OCTOBER 12, 2021

Being at the forefront of an emerging social network with the Clubhouse influencer campaign was a huge success by all measures: 64,000+ total listeners. Whether it’s your C-suite executives, VPs, or anyone at your company, this is a good opportunity to give employees more authority and the chance to become thought leaders.

Influencer 94

Influencer Upcoming Small Business Hosting 94

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. And you would be surprised what I hear. It occurs to me my definition of content often differs from their definition of content.

Feed 264

Feed Feedly News SEO 264

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Keyhole.co

NOVEMBER 17, 2023

Social listening allows you to stay abreast of every conversation involving your brand across different social networks. Keep reading to get inspired by a few notable real-life social listening examples. How did the company do this? The CEO of Starbucks had a meeting with the men to offer a personal apology.

Examples 59

Examples Brands Sentiment Reputation 59

Convince & Convert

MAY 5, 2010

Companies didn’t seem to understand where she was, who she was, or what she wanted. With free membership open to all women, JaneNation combines social networking with opinion collection. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web.

Social Media 125

Social Media Case Study Strategy Study 125

Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. We look forward to seeing you in Dallas!

Social Media 190

Social Media Paid Search Reputation SMS 190