Remove Case Study Remove Communities Remove Company Remove FAQ

Grow Your Blog Business: The Earn-Millions-in-Your-Flip-Flops Framework [Case Study]

ProBlogger

What have you studied extensively? Answers for popular FAQs within your subject area. She identified her expertise (in this case, real estate investing) and created a forum where she could post and comment on current events and issues gripping the industry. Through consistent posting she was able to foster a community of active discussions and engaged bloggers who were interested in what she had to say. How can a company not be excited about this?

Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis

Convince & Convert

Somebody sending a mean tweet about your company doesn’t constitute a crisis. When the company does not know any more than the public about what’s going on. A social media crisis has a potentially material impact on the company overall. Create a Crisis FAQ.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. More than one-third of Fortune 500 companies have active Google+ accounts.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. True relevance grows from a deep understanding of what motivates your customers, and ensuring that every contact they have with your organization shows to what degree your company values their reasons for choosing you. According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Private brand communities vs. Facebook. The differences may then lie in use cases and expectations.

Why You're the Key to Social Media Success

Convince & Convert

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. A B2B software company, or Skittles?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company? I'd love to see a case study on this.

Book Review: Optimize

Webbiquity SMM

It’s also crucial to optimize content produced by customer service (FAQ’s, common how-to guides), HR, and subject matter experts in field consulting, engineering and sales for search.

Review 217

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Online Community With Purpose and a Plan May 5th, 2010 |Written By: Jay Baer | View Comments Tweet Lisa Beatty was at a cross-roads. Company launches a media content destination for women.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. Company News. Your company is ever-changing. Company Goals.

Types 171

Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

This can be more challenging for smaller b2b companies, and particularly for startups. For example, do you offer an online support and discussion community just for customers?

B2B 142

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. Company News. Your company is ever-changing. Company Goals.

100 Examples of Corporate Social Media Policies

Koka Sexton

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Press FAQ.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

There’s even a 22 page PDF of the article in case you wanted to take it with you. Your strategies must employ content creation, community management, local/maps optimization, among others. The big investment in this case is time. It makes you more productive as a company.

Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

Community. Scott Gavin Slide 38: Four quick take aways 70% of Folksonomy tag terms not in Taxonomy Jennifer Trant on Steve.museum project Slide 39: Four quick take aways 86% of workers use an unsupported tool at work to boost productivity Zen and the Art of Rogue Employee Management, Yankee Group, July 2007 Slide 40: Four quick take aways 65% of workers in big (>1000 employees) companies rely on each other, not management, to solve problemsâ?¦ Slideshare.net (beta).

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Case Study Library. Hes great at hammering out details one on one with other intensely focused people, often the CEOs of the companies he contracts for. Its not clear if the increase is because of better detection, a change in the diagnosis to include a wider range of behaviors, a true increase in case numbers, or some combination of those or other factors. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] Go2Mach2 Thanks Jay…Your chart is a good description of how the “process&# of Social Media Marketing should be viewed by most companies. We can see other companies taking advantage of Social Media; but, we are still trying to find the best way to develop more meaningful relationships as we integrate social media strategies into our own marketing mix – [link] The key to the process is “willingness.&# link] jaybaer Congrats on the new company!

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. Note to readers: all of these companies are Convince & Convert clients. Allowing for and creating communities.

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted.

CSR 100

Are You Ready for the Opportunity Economy | social media case.

Convince & Convert

But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business. The ability of companies to win hearts and minds through contextually appropriate, just in time marketing is the hallmark of the Opportunity Economy, and it has never been healthier. Pity the typical company who can't see it.

Would You Try It With a Fox?

Convince & Convert

You’re probably familiar with the story of Green Eggs and Ham, but just in case, it’s the story of one (unnamed) character trying earnestly to get the character Sam to try green eggs and ham. I feel like the other guy in the story- will you try social media if I give you some great case studies? Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition?

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. I have studied and proven this.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It’s balanced, and always gives your company the opportunity to foster more behaviors. They didn’t employ a secret formula or best practice from outside the company. Example: An educational supply company that discovered customers using their lite diffraction “rainbow glasses&# (grade school science teachers) also used them as wedding party favors (when the lights went out, glasses go on and psychedelic experiences begin w/ the DJ’s light systems).

Do You Have the Guts to Expect Social Media Failure | Social Media.

Convince & Convert

Swept up in a frenzy created by mainstream and business media, companies rush to adopt the hot new thing, to ensure that the competition doesn’t have some sort of secret weapon. These types of half-cocked efforts almost invariably fail, and then those companies use those initial failures as a rationale for non-participation – sometimes for years. And anyone who tells you they absolutely know what will work for your company definitely does not understand this business.

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. A great (and yes tragic) case study.

Wow Online Influencers With An In-Person Experience

Convince & Convert

link] IG Digital Supplies Social media in action – great post from @pjhahn [link] #SM [link] IG Digital Supplies Social media in action – great post from @pjhahn [link] #SM [link] Mike Cassidy awesome from @pjhahn RT @jaybaer: Wow Online Influencers With An In-Person Experience [link] [link] Hilary St Jonn This is what it is all about – Wow Online Influencers With An In-Person Experience – [link] [link] Sean SEO Marketer In this case we can consider Google's homepage.

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. Both are wake-up calls for marketers, and make the case that separating marketing from day-to-day customer experiences is an impossibility. I wonder how Stratten feels about companies servicing customers differently , based on their online influence?

Facebook Success Summit - 22 Sessions on Everything Facebook.

Convince & Convert

I’ll be talking about brand community strategy and how to activate your audience. Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!). Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it. You are indeed the perfect case study.

Social Media Success Metrics and Premature Calculation | Social.

Convince & Convert

The first is the experimental, dip the toe in the water approach whereby a company begins a modest collection of initiatives to get familiar with the morays and methods of social media. The second is the planned, structured, strategic approach whereby a company first determines goals and objectives, and then incrementally adds tactics in an attempt to achieve them. There's SOOOO many case studies and results out there to see what's already been done.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It was much easier when the company steered the conversation. We can find answers to problems when we have them, and not be disturbed when we don’t have them We can interact with other customers and prospective customers in these mediums We can share what we find interesting about products, services, brands, etc with our network We are no longer consumers of only the products/services provided by a company but also of the marketing content that these companies create.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But what makes Randy exemplary is a simple lesson that every company should reconsider – he relishes the description. We have a new biscotti, terrific with coffee or Bailey’s and coffee, from a company ironically owned by Interbev, the European brewers that purchased Anheuser-Busch, which is based here in St. The domestic beer is Budweiser or Bud Light, and although the company is now owned by Europeans, it is still brewed in St.

Is Social Media Too Big For Its Britches?

Convince & Convert

Problematically, however, the “social media&# moniker is now also used to describe a great many things, similar only in that they are online, and involve some form of interaction between customer and company. Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. In some cases these are members of the media. In other cases, they are the new influencers, bloggers and taste-makers.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Can you describe what your company does in 120 characters or less? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google. Companies often get so close to their own knitting that they cannot see the knots, and that brand of myopia is especially difficult to overcome in social media.

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Nobody forced companies to get involved with their customers in this way. A new research study of 1,400 U.S. Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. But yet so many companies are using Twitter as a post-modern headline news service. The company can’t ignore me then!&# Check out the Twitter X-Factors study here.

The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. I think some companies do a good job of this…Comcast to name one. I think some companies do a good job of this…Comcast to name one. Sounds like a great case study.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are. For many companies (but by no means all), “batch and blast&# email whereby everyone on the subscriber list gets the same message is a thing of the past. She, as is, sadly, too often the case, doesn't know a whole lot about social media.

220: What You Should Include in Your Email Newsletters

ProBlogger

What You Should Include in Your Email Newsletters (and Answers to 4 FAQs About Email). It drives traffic, and helps us build our community, understand who’s reading our blog, and monetize both directly and indirectly. Other Podcasts On Similar Topics: PB117: Case Study – How One Blogger Used a Blog Post, SlideShare Deck, Lead Magnet, Email Sequence and a Webinar to Earn Over $28,000. It helps us to build community.