Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Danny Brown) Tagged as: brand communities , facebook , facebook strategy , facebook success summit , Speaking Engagements Did you enjoy this blog post? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? Will you embrace Twitter if I can show you ROI? And guess what? He LOVES them.

Consultant 120

Consultant Social CRM MySpace Social Media 120

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports?

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. I wonder how Stratten feels about companies servicing customers differently , based on their online influence? UNsettling Stratten has a knack for gaps. A tall order, to be certain.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

Hootsuite

MAY 8, 2023

Social media marketing for insurance companies offers the ability to address those concerns. Insurance companies have work to do when it comes to increasing consumer trust. Social media provides two-way communication. insurance companies’ digital ad spend will increase to $13.58 Consumers are often price-sensitive.

Insurance 88

Insurance Social Media Policies HootSuite 88

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Private brand communities vs. Facebook. Yes, social media applies to B2B. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. You are indeed the perfect case study. Bravo, man.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e. Marketing), ThinkGeek is “all about serving our community.

Social Media 117

Social Media Case Study Strategy Study 117

Webbiquity SMM

NOVEMBER 5, 2012

It’s also crucial to optimize content produced by customer service (FAQ’s, common how-to guides), HR, and subject matter experts in field consulting, engineering and sales for search. ” • Content isn’t just the job of marketing and PR. . ” • Content isn’t just the job of marketing and PR.

Review 190

Review Press Release SEO Engineering 190

Convince & Convert

APRIL 14, 2010

Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. I think some companies do a good job of this…Comcast to name one.

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

MAY 28, 2012

Somebody sending a mean tweet about your company doesn’t constitute a crisis. When the company does not know any more than the public about what’s going on. A social media crisis has a potentially material impact on the company overall. This will stem the tide of “hey company, did you know?”

Social Media 155

Social Media FAQ How To Yammer 155

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google. Please keep me posted on your progress.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Webbiquity SMM

JULY 31, 2012

This can be more challenging for smaller b2b companies, and particularly for startups. B2b vendors should do the same on their websites through features like site search, FAQs, prominent and easy-to-find phone numbers and email addresses, social media links, and interactive capabilities beyond online chat.

B2B 188

B2B Marketing Diagrams ROI 188

ProBlogger

DECEMBER 11, 2017

What You Should Include in Your Email Newsletters (and Answers to 4 FAQs About Email). It drives traffic, and helps us build our community, understand who’s reading our blog, and monetize both directly and indirectly. What is the content you include in your communications? It helps us to build community.

Newsletter 48

Newsletter Blogger Types List 48

Buffer Social

DECEMBER 5, 2023

👇 5 FAQs about content repurposing answered 1: How is repurposing content different from cross-posting and reposting content? Repurpose your newly-created or old content only for the channels you’re already active on or the channels you’re trying to build a community on. Let’s go! The commonality?

Content 108

Content Newsletter Remix Instagram 108

Convince & Convert

SEPTEMBER 21, 2010

Can you describe what your company does in 120 characters or less? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? link] Clare Swindlehurst Can you describe what your company does in 120 characters or less? What’s Your Pitch?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I think that is more powerful than targeting by city, state or region.

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

JULY 31, 2012

This can be more challenging for smaller b2b companies, and particularly for startups. B2b vendors should do the same on their websites through features like site search, FAQs, prominent and easy-to-find phone numbers and email addresses, social media links, and interactive capabilities beyond online chat.

B2B 101

B2B Marketing Diagrams Price 101

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

SEPTEMBER 8, 2010

Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. It’s understandable on one hand. It’s a familiar tale.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. Somebody’s “strange&# social network is someone else’s potentially thriving customer community.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

MAY 20, 2010

The first is the experimental, dip the toe in the water approach whereby a company begins a modest collection of initiatives to get familiar with the morays and methods of social media. Unfortunately, its going to be a long struggle to evolve from the quarterly-based thinking to one of growing a fan base, following, community, etc.

Metrics 116

Metrics Social Media eBook Social CRM 116

Hootsuite

JULY 13, 2023

Share client testimonials, user-generated content , and real-life case studies in blog posts or other formats to offer social proof that your business is legitimate and your brand is worth engaging with. Say you’re a sneaker company, and you set up your competitor’s brand name as a social-listening search.

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Convince & Convert

SEPTEMBER 1, 2010

Swept up in a frenzy created by mainstream and business media, companies rush to adopt the hot new thing, to ensure that the competition doesn’t have some sort of secret weapon. What I’d hear over and over again from companies that had bought online ads in the early days was “ We tried that once. Resources deployed.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

SEPTEMBER 15, 2010

link] Go2Mach2 Thanks Jay…Your chart is a good description of how the “process&# of Social Media Marketing should be viewed by most companies. link] jaybaer Congrats on the new company! link] jaybaer Congrats on the new company! Case studies are one of the most popular forms of collateral.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

JUNE 8, 2010

But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business. Instead, you must first establish a protocol by which your company is CONSTANTLY listening for opportunities.

Social Media 128

Social Media Foursquare Consultant Airlines 128

Convince & Convert

MAY 19, 2010

It was much easier when the company steered the conversation. I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. Ive founded 5 companies, and spent 15 years running digital marketing agencies. We like that.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Convince & Convert

APRIL 22, 2010

Problematically, however, the “social media&# moniker is now also used to describe a great many things, similar only in that they are online, and involve some form of interaction between customer and company. Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. 90% of B2B buyers age 18-35 now make company purchases online, compared with 45% of those age 45-60 and 29% of those age 60+.

Statistics 226

Statistics Social Media B2B Journal 226

Later

AUGUST 21, 2020

Whether it’s creating sustainable skincare or empowering the LGBTQ+ community — brands with purpose are able to sell their products and support causes they care about. 's feminist creative communities and practices and give them the tools necessary to follow their dreams and advance in their careers.?? ??

Instagram 104

Instagram Brands Communities Loyalty 104

Convince & Convert

JUNE 30, 2010

If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are. She, as is, sadly, too often the case, doesn't know a whole lot about social media. Because relevancy = respect.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

JULY 9, 2010

I thought that was great as it was, but what made it better was that both companies made a point of doing something in person for all their chosen influencers (a small tweet up with just the Klout people and then a big Virgin party where we actually got to meet Richard Branson).

Influencer 122

Influencer Ustream Authentication Social CRM 122

Convince & Convert

APRIL 27, 2010

But what makes Randy exemplary is a simple lesson that every company should reconsider – he relishes the description. We have a new biscotti, terrific with coffee or Bailey’s and coffee, from a company ironically owned by Interbev, the European brewers that purchased Anheuser-Busch, which is based here in St.

Social Media 131

Social Media Strategy Airlines Types 131

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees. We just did it voluntarily.

Social CRM 145

Social CRM Twitter B2B CoTweet 145