Hootsuite

APRIL 26, 2023

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. Or maybe a case study that includes a patient’s name for credibility. FAQs about HIPAA and social media Is becoming Facebook friends with patients a violation of HIPAA?

Social Media 93

Social Media Health Care Tips Policies 93

Writtent Blog

OCTOBER 24, 2013

This might include how-to videos, detailed white papers on how the product has served to help others, or fun facts about your company. Case studies. Save them the time of contacting your company by providing a page of questions and answers. You might even do a series of FAQs involving various topics. Subscriptions.

Content 68

Content Discount eBook FAQ 68

Hootsuite

JULY 25, 2023

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. Let’s say, hypothetically, you just finished up the most interesting case of your career. So you change the names, dates, and locations, then post a case study outlining the case.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Rebekah Radice

MAY 2, 2016

That growth is what launched a case study by Simply Measured into how we did it and the tactics we used. At Post Planner, our Facebook objectives support our company goals. The easiest way to do this is to think of customer FAQ questions. In fact, it’s the exact one that helped grow our Facebook Page by 193% in 2015.

Facebook 113

Facebook Marketing eBook GPS 113

Rebekah Radice

JANUARY 22, 2019

BONUS 2: As you’re working through all of these questions, your answers won’t just show up in your videos, but also in your About page, social media bios , and company marketing collateral. Strong company culture. You can also use the SWOT method to break down strengths as both a company, team, and personal brand.

Video 135

Video Social Media Engagement How To 135

Convince & Convert

MAY 5, 2010

Companies didn’t seem to understand where she was, who she was, or what she wanted. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan.

Social Media 125

Social Media Case Study Strategy Study 125

Writtent Blog

APRIL 10, 2013

Can a company ever have too much branded content ? The introduction to that carefully-researched eBook or whitepaper your company just published probably summarizes the entire project and builds suspense in a few paragraphs. Companies who increase their total landing pages from 10 to 15 see a 55% increase in fresh leads.

Screencast 90

Screencast Content eBook Film 90

Writtent Blog

APRIL 10, 2013

Can a company ever have too much branded content ? The introduction to that carefully-researched eBook or whitepaper your company just published probably summarizes the entire project and builds suspense in a few paragraphs. Companies who increase their total landing pages from 10 to 15 see a 55% increase in fresh leads.

Screencast 87

Screencast Content eBook Film 87

Convince & Convert

FEBRUARY 24, 2011

I saw a presentation at the MarketingProfs Digital Marketing Forum in Austin a few ago from Eric Granof , CMO of ExpertBail , which seeks to become the country’s first branded network of bail bonds companies. Every company is comprised of great people. Using a Social FAQ to Kick Start Content Marketing. So can you.

Industry 151

Industry How To FAQ Forums 151

Buzz Marketing for Technology

JUNE 27, 2008

We always know more than we can tell and we will always tell more than we can write down David Snowden Complex Acts of Knowing - Paradox and Descriptive Self Awareness [link] Slide 47: Case Study: US Intel Community Intellipedia [link] Slide 48: Whatâ??s s needed is a. Slide 49: Culture shift Slide 50: â??You t manage knowledge â??

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Writtent Blog

APRIL 1, 2013

As consumers increasingly use major search engines to discover brands, companies who provide high-quality information are able to capture interest, and business. If you don’t know their primary FAQ about your product or service, make time to sit down with your sales and customer service teams to learn. Content marketing is hot.

Brands 108

Brands Content B2B Wireless 108

Kikolani

MARCH 24, 2016

KISSmetrics reported on a case study where the art-selling website Medalia Art performed an A/B test. This allows real people from your company to give your business a voice. Because their personality fit well with your company culture? Take this example from Freelancer FAQs. Use Team Headshots on Your About Page.

Engagement 109

Engagement How To Team FAQ 109

Viper Chill

SEPTEMBER 3, 2011

Many of you have seen the case studies of marketers – who clearly already know what they’re doing – building another successful website. The thing is, these case studies, examples and strategies are very rarely based on someone’s first website. Without a doubt. “ Wait, a column?

Case Study 79

Case Study Project Study Course 79

Koka Sexton

MAY 14, 2011

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Case Study: The Impact of Corporate Culture on Social Media.

Policies 111

Policies Examples Social Media Liveworld 111

Kikolani

FEBRUARY 2, 2016

End users appreciate the fact that a product comes with easy-to-read documentation that covers topics such as FAQs, How-tos and Trouble-shooting solutions. Unfortunately, companies have different yardsticks while working with technical writers. Hard work must be put in to create content that follows guidelines created by the company.

Tips 60

Tips Project Drupal Diagrams 60

Writtent Blog

NOVEMBER 17, 2023

A great example of this is HubSpot, an internet marketing software company. Case Studies While ultimate guides make you the teacher of your topic, case studies build up your expertise and prove you really know your stuff. Case studies tell the story of how one of your products helped a customer or client.

FAQ 98

FAQ Case Study Hubspot eBook 98

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? Will you embrace Twitter if I can show you ROI? And guess what? He LOVES them.

Consultant 121

Consultant Social CRM MySpace Social Media 121

ProBlogger

MAY 31, 2016

If you’re tired of receiving the same questions over and over (or you anticipate that you’ll receive a certain question), place it on a FAQ page with your response. Or has your company overcome a major obstacle to achieve a goal? Turn these time-sensitive news pieces into case studies instead. Frequently Asked Questions.

Tips 20

Tips Content Case Study Review 20

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. I wonder how Stratten feels about companies servicing customers differently , based on their online influence? UNsettling Stratten has a knack for gaps. A tall order, to be certain.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

Sprout Social

JUNE 10, 2021

An email newsletter is a digital communication sent from a company to its list of subscribers. Companies use email newsletters for a variety of reasons: Announce sales and discounts. Inform on company news and updates. If you’re a B2C company, announcing sales drive customers to shop on your site. FAQs and their answers.

Newsletter 130

Newsletter How To Marketing Template 130

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? . A great (and yes tragic) case study. link] Sodapopgirl @jaybaer One of the best articles I have read on this topic.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

NOVEMBER 4, 2018

Somebody sending a mean tweet or two about your company doesn’t constitute a crisis. When the volume of public outcry starts gaining speed like a boulder down a mountain before your company has a chance to gather its druthers, then its time to activate crisis mode. A social media crisis can indirectly impact more than one company.

Social Media 167

Social Media FAQ Airlines How To 167

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Size Doesn’t Matter I’m also often asked about how social media execution differs between large and small companies.

Social Media 147

Social Media B2B Strategy Consultant 147

Hootsuite

MAY 8, 2023

Social media marketing for insurance companies offers the ability to address those concerns. Insurance companies have work to do when it comes to increasing consumer trust. insurance companies’ digital ad spend will increase to $13.58 Consumers are often price-sensitive. They know they need insurance. billion in 2023.

Insurance 88

Insurance Social Media Policies HootSuite 88

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. For Part 1 of “Operation Guillaume”, the company launched an online poll of their fans to identify the highest-priority “geek” movies.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it. Bravo, man.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Webbiquity SMM

NOVEMBER 5, 2012

It’s also crucial to optimize content produced by customer service (FAQ’s, common how-to guides), HR, and subject matter experts in field consulting, engineering and sales for search. ” • Content isn’t just the job of marketing and PR. . ” • Content isn’t just the job of marketing and PR.

Review 190

Review Press Release SEO Engineering 190

Oktopost

JULY 29, 2021

And 75% of marketers use data on lead generation from their periodic reports to demonstrate how their campaigns directly influence the company’s ROI. 67% of organizations rely on lead generation as the singular metric of their content’s success. Free trial and live-demo sign-up pages are also highly relevant. .

B2B 165

B2B ROI Campaign Buy 165

Convince & Convert

MAY 28, 2012

Somebody sending a mean tweet about your company doesn’t constitute a crisis. When the company does not know any more than the public about what’s going on. A social media crisis has a potentially material impact on the company overall. This will stem the tide of “hey company, did you know?”

Social Media 155

Social Media FAQ How To Yammer 155

Convince & Convert

APRIL 14, 2010

Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. I think some companies do a good job of this…Comcast to name one.

Social Media 128

Social Media Consultant Health Care Questions 128

Webbiquity SMM

JULY 31, 2012

This can be more challenging for smaller b2b companies, and particularly for startups. B2b vendors should do the same on their websites through features like site search, FAQs, prominent and easy-to-find phone numbers and email addresses, social media links, and interactive capabilities beyond online chat. Use multimedia.

B2B 188

B2B Marketing Diagrams ROI 188

Webbiquity SMM

FEBRUARY 21, 2012

Case studies. Truly “social” content will go beyond those basics, and also be: • Optimized: content is more likely to be found and spread if it contains the words and phrases your buyers are using, rather than jargon or internal company terminology. Presentations. Product data sheets / brochures. Blog posts.

B2B 190

B2B Social Media Alltop Marketing 190