Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False. Unlikely at best.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Techipedia: Tamar Weinberg

MARCH 4, 2010

A couple weeks ago, a hugely successful company here (horticulture & more) , who’s generally known for it’s immensely creative and original ads (by Leo Burnett), launched it’s latest billboard ad campaign around the country. Two days ago, they launched a new campaign to replace the old one.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MARCH 17, 2010

He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth. The same way you create different landing pages for different ads, create specific phone numbers relating to specific campaigns.

Communities 237

Communities Twitter Web 2.0 ROI 237

Keyhole.co

OCTOBER 7, 2020

In this context, a sentiment analysis tool would be able to identify that this person feels positively about your products, but negatively about your recent ad campaign. Without using a sentiment analysis tool, it can be easy for your team to focus on only the most memorable negative or positive feedback. Pricing: $499.00

Sentiment 59

Sentiment Analysis Tools Price 59

Likeable

SEPTEMBER 20, 2021

Some social scheduling sites, including Buffer , also let you add alt text to scheduled tweets. A detailed, one-sentence description that includes any relevant keywords (like your brand’s name, or a new campaign !). And, most importantly, use as many platforms as you can to spread a message, post, or campaign.

Content 99

Content Instagram Hashtag Features 99

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Viral content marketing is and should be the topmost priority of any online marketing campaign. I work with the Social Network Team at my job, so your advice comes in handy. What’s stopping you from taking the plunge? Reply Tinzley December 9, 2009 at 10:14 am Tamar, this is great information.

Social Media 180

Social Media Content SEO Examples 180

Techipedia: Tamar Weinberg

JANUARY 12, 2010

March 2, 2008 at 11:42 am 8 Networking Tips To Engaging Business Relationships « DeansGuide August 21, 2008 at 1:23 pm The Ultimate Social Media Etiquette Handbook: The Most Egregious Sins on Social Media Sites, Exposed  techipedia | tamar weinberg December 10, 2008 at 9:02 am A Few Excellent Posts of the Day | StepForth Web Marketing Inc.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

AUGUST 26, 2009

They are cheerleaders on the sidelines and they’re rooting for your team. Internally, the overhead is minimal; your “marketing&# team has just been outsourced, clearing your company’s paid marketing team to work on more exciting projects. One concern is the brand evangelist program itself.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

DECEMBER 1, 2010

A well known news outlet contacted me a few weeks ago asking for advice on building visibility to her articles that were submitted to a social news site where I help moderate. Run a Creative Campaign. They will come to big brands — but they can come with greater momentum and enthusiasm if you give them reason to.

Airlines 196

Airlines Brands Social Media News 196

Techipedia: Tamar Weinberg

JULY 8, 2008

In order to do well when marketing, one should have tactical knowledge and ideally, first-hand experience of the specific social media platform. This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. And unfortunately, social media is at fault for breeding this mentality and causing it to spread.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Quick and Dirty Competitive Research for Keywords : If you’re looking for keywords to target in your SEO campaign, this guide will tell you what to do with available online tools and websites. It’s about being active all the time, watching the progress of your campaigns as they go through their cycles. Link Building.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

APRIL 14, 2010

We can always be learning, and sometimes that requires us to read the same things phrased differently, to get content in the form of a refresher course, to remember that social media still has the human element at its core. Social media is often addictive in some ways too. People want everything and they want it now.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

APRIL 8, 2010

However, you need to articulate to your client or marketing teams that social media is not just about participating on Twitter and Facebook. Social media is a continuous effort, not something that is only campaign-based. In other words, don’t show up in the social space only when you need a hand.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Get Any Job You Want Using Social Media (Blog Godown): Social media can be a forever changing resume of sorts if you get control of your name, remember the implications of private versus public, optimize those profiles, and start a blog. Social Media: Measurement and ROI. They’re lucky to have him! This is it.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Viper Chill

NOVEMBER 29, 2011

Most people commonly try to target a huge audience with their Facebook ad campaigns where as many people have found the best strategy is to lots of ads, each targeting a tiny sub-section of users. As you can see, there are over 20,000 posts about the best team in the premiership (no bias…honest) in just a three month time period.

Analysis 82

Analysis Quantcast Data StumbleUpon 82

Techipedia: Tamar Weinberg

JANUARY 14, 2009

Towards a More Social Organization : Chris Heuer says that we’re becoming more social, so start realizing the importance of this trend and evolve accordingly. How to Measure Social Media ROI for Business : Aaron Uhrmacher explains the factors you must consider to see if your social media campaign has had an impact.

SEO 162

SEO Social Media Marketing Reputation 162

Webbiquity SMM

JUNE 6, 2011

He is the author of B2B Marketing Insider , a contributor for the SAP OnDemand blog and also a co-founder of social news site Business2Community.com. Today, Ludvik + Partners is one of New York’s hottest boutique ad agencies built 100% on the crowdsourcing model. Mark has been quoted in the WSJ and The New York Times.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

It’s not advisable for a company to promote a video campaign with a video that shows a typo in the company’s URL. We do our best to control it, but like any social media team, sometimes it gets the best of us. We hate it, too. Finally, we do monitor and interact on our pages on a 24/7 basis.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Matt Cutts Matt Cutts is a blogger and Principal Engineer at Google, where he heads Google’s Webspam team. Previously, Nich wrote for Valleywag and InternetNews.com.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

You’re not yet a social media marketing expert, not unless you’re consistently applying your skills to different and unique campaigns and initiatives. I’ve talked to some pretty big name social media people and they have zero concept of SEO. Much like SEO. For one of my recent projects, it was merely a video.

SEO 178

SEO Social Media Marketing Digg 178

ProBlogger

SEPTEMBER 15, 2010

Now together with Digg he is behind one of the biggest viral campaigns on the web in the past few weeks: the dry erase girl. It went popular on Stumbleupon and made the front page of Reddit, a social news aggregator, to drive over 90,000 views over the weekend when traffic is typically slowest. Make them big, bold and colorful.

Digg 49

Digg Aggregator Diagrams Embedding 49

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

Or give them full download rights to your new software product without restrictions. As part of the Don’t Just Give a Gift, Grant a Wish campaign by the Sears department store, I had the opportunity to participate in a shopping spree to help me or someone else realize our dreams. You can do something else entirely.

Blogger 103

Blogger Yahoo Buy Twitter 103

Techipedia: Tamar Weinberg

APRIL 28, 2010

Well, if you know about how it works with agencies, you know that this stuff is campaign-based, and when the campaign ends, you really don’t belong as the page admin anymore. Surely FB has a team dedicated to user testing given the sheer volume of their users. Consequently, I was the original creator of the Fan Page.

Facebook 277

Facebook Issues MySpace Privacy 277