Creating Passionate Customers: Brand Evangelism and What it Means.
Techipedia: Tamar Weinberg
AUGUST 26, 2009
They are cheerleaders on the sidelines and they’re rooting for your team. Internally, the overhead is minimal; your “marketing team has just been outsourced, clearing your company’s paid marketing team to work on more exciting projects. One concern is the brand evangelist program itself.
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