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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. 3 reasons to include social teams in multichannel campaign planning.

Campaign 136
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11 Steps to the Best Social Media Marketing Campaign

Rebekah Radice

The social media campaign that worked last year – heck, 6 months ago – may no longer elicit the same results. Or, you could design a customized social media campaign. To gain the attention of your audience today, you need to run campaigns that speak their unique language. People want more. So where do you begin?

Campaign 143
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The Essential Guide to Successful Intent-Based Marketing

Oktopost

Intent-based marketing gives you the tools to do precisely that. Internal data is sourced from your business tools, systems, and platforms, such as: Your website, app, or product. Campaign content (CRM software, interactive content, content clicks). Personalize Your Campaigns. Internal Data. External Data.

B2B 88
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The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. In addition, brands often spread efforts across multiple platforms for each of their campaigns. Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

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A Guide to Conversion Rate Optimization Tool Categories

Razor Social

I was looking for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Conversion Rate Optimization Tool Categories. To do this more efficiently, try using one of the following tools. Hello Bar integrates with Aweber, Mail Chimp, and Campaign Monitor.

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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

This challenge signals both the need for brands to market their sites to social users, but also tap into social media as a primary source of traffic versus organic or paid search. Seasoned marketers will always set clear objectives before planning or implementing a new social campaign. Organic or paid content?

Campaign 111
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10 Premium SEO Tools That You Can Try for Free (or Cheap)

Kikolani

The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Premium SEO Tools with Free Account Options. First off, let’s start with premium SEO tools that offer free accounts for basic functionality. Paid subscriptions start at $49 per month.

SEO 167