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The iPad Won't Save You

Twist Image

You're going to read, see and hear non-stop coverage of the iPad 2 today (and for the next few days). The bigger news is this: the iPad won't save you. On February 28th, 2011, PaidContent ran an article titled, Sir Martin Sorrell: Apple iPad Won't Save Us. The iPad won't save you. It's going to be more difficult."

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Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”

The Realtime Report

In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. In fact, you can download the Blippar app to an Android or Iphone or Ipad to check it out for yourself right now.

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iPad scam on Facebook

Laurel Papworth

Here’s one – join the Facebook Fanpage and be given an iPad to test. It’s actually a really good idea if you are looking to boost a page with a campaign competition. I’d join anything for an iPad. iPad scam on Facebook is a post from: Laurel Papworth- Social Network Strategy. Another case here.

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How to Target Specific Mobile Devices on Facebook and Instagram

Jon Loomer

For instance, a Facebook ad for an iPad case might not be useful if shown to a target customer who doesn’t own that device (unless of course they are looking for a gift for an iPad-owning friend.) For what sort of campaigns might you utilize device targeting? Tactic 1 : Targeting Device Usage via Placements.

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How to Successfully Tweet a Call to Action

Kikolani

Say you have the opportunity to give away an iPad that you either bought specifically for this call to action or someone donated to you, here is the chance to alter your tweet with the call to action and the incentive to look something like this: “Retweet this website (link) for a chance to win a new iPad!” Add Urgency.

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Winners of Mashable Awards

Mindjumpers

Most Creative Social Media Campaign: Stand Up For WWE. Best New Gadget: iPad. Most Creative Social Good Campaign: Twitchange. After entering the final round, the list was narrowed down to the top five nominees in each category, and it was the readers who gave the most votes to the Mashable Awards. Best Online Game: “Farmerama”.

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How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth

If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Everyone on Twitter and Facebook and Zeebox are shouting at the players, the contestants, through smart device 2nd Screen Apps on their iPads, Androids. Then the Ads come on.