Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Social media is a great way to make more in-real-life contacts. Let your readers know! Get more from your presentations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

JANUARY 2, 2019

We’ve put together a comprehensive guide to coming up with your social media marketing plan for 2019 to help you start the new year strong. Regardless of your industry or audience, this approach to planning can work for you. How to use this social media marketing plan. Increase brand awareness. Web traffic metrics.

Campaign 111

Campaign Social Media Metrics Trends 111

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Here’s a quick breakdown.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

APRIL 25, 2024

In this article, we’re sharing every social media marketing template we’ve ever made. These templates are fully customizable and informed by industry best practices, so you can save time and effort. Social media campaign brief A well-orchestrated social media campaign requires more than just brand consistency.

Template 53

Template Templates Social Media RFP 53

Sprout Social

APRIL 4, 2023

Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. And, with the right brand advocacy strategy, you can realize a stunning ROI. Industry partners Any other organization or company affiliated with your brand can also be a brand advocate. It increases trust.

Brands 129

Brands ROI Authentication UGC 129

Webbiquity SMM

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? And the value of an email marketing campaign has come back into fashion.

B2B 306

B2B Influencer Platform SMS 306

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. Terms: Tracks keywords, typically utilized for paid campaigns.

Forums 62

Forums Reddit Analytics Sentiment 62

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. LinkedIn is the primary social network for professionals, about 546 million , round the world. Enlarge your network by searching for and joining groups that are relevant to your business. Leverage LinkedIn. Join Niche Groups. Connect with Twitter.

B2B 217

B2B Brands LinkedIn Influencer 217

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Boost efficiency through custom posts per network.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

SocMed Sean

JULY 9, 2018

Now more than ever there are many aspects of your social media marketing you should continuously monitor, from ROI to algorithm updates and recent feature releases. Keeping track of tasks means keeping up with demands from your brand, client and the industry itself. Backing-up work with a plan.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Oktopost

NOVEMBER 16, 2023

Track follower demographics such as location, company, gender, title, and industry to ensure you are attracting the right audience and to identify if any of your current followers are potential prospects. For a competitive edge, benchmark against competitors’ social media data to reveal where your content may fall short.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

FEBRUARY 2, 2023

#yesfigopets #pethealth #petsafety #petfood #dogsoftiktok #dogmom #petparents #fyp #foryou ♬ MI CHIQUITA – Alexander McCabe Outperform your competition Sprout’s data science team analyzed posting frequency across more than 30,000 Sprout customers and found that the industry average is 11 posts per day across all social channels.

Social Media 110

Social Media Insurance ROI Meme 110

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. By installing it on your website , you can track different conversions and glean useful information about your ad campaign’s performance. Know Your Goal.

B2B 118

B2B Facebook How To Campaign 118

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Plus, social listening mines the web for conversations you wouldn’t otherwise know about.

HootSuite 120

HootSuite URL Analytics Forums 120

Akamai Marketing

DECEMBER 22, 2011

This will lead to: More integrated social media campaigns: Social media will be an integral part of business communication. Businesses won’t launch an initiative without considering how they’ll support it within social media. 49% of people use their smart phones to do social networking.

Social Media 217

Social Media Trends Smart Phone ROI 217

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Give your social presence some personality. Fans beget more fans. How to measure brand awareness.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

MAY 11, 2021

The benefits of social media optimization are three-fold: Increase the visibility and reach of your content, resulting in greater engagement (clicks, traffic and so on). Assess the overall ROI and outcomes of your social marketing (think: sales, brand awareness). Some posts require more optimization than others. — R ?

Social Media 132

Social Media Strategy Engagement Hashtag 132

Pixlee

OCTOBER 4, 2021

While the influencer marketing industry is expected to reach a market cap of 5.8 billion by the end of 2021, 33% of brand teams still don’t measure the ROI of their influencer efforts. This makes it difficult to track campaign impact and sales reach, and is one of the common influencer marketing mistakes your brand should avoid.

Influencer 52

Influencer UGC Marketing Authentication 52

Oktopost

OCTOBER 24, 2022

In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns. Boosting is another straightforward, low-effort way to increase social media traffic. Employee advocacy campaigns can be tracked by a variety of metrics such as brand visibility, lead generation, and more.

Social Media 109

Social Media How To B2B LinkedIn 109

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide.

Data 124

Data Metrics Sentiment Analytics 124

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. A typical social media analytics report looks like this: Source. As you know, social media is about people sharing their lives with others. Analysis of paid campaigns.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

MAY 9, 2023

AI-generated ideas can also make your nurture campaigns more successful. Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Standing out from the digital noise requires more than hopping on the latest social shiny technology object. Less is truly more.

Brands 105

Brands Authentication Template Templates 105

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That’s where reliable social media automation tools can help you. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation.

Organization 104

Organization LinkedIn Strategy Social Media 104

Unmetric

NOVEMBER 4, 2019

A social media analyst develops a company’s online presence and helps create brand awareness through the use of social media networks. This role requires a vast amount of social media data mining to get insights on ROI to improve and boost a company’s online presence.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Pam Moore

MARCH 19, 2020

Brands get BRAVE with digital and social media . Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise. The social networks are making it easy for us. Content becomes more interactive.

Trends 78

Trends Video Marketing Influencer 78

Keyhole.co

NOVEMBER 18, 2021

As the influence of social media in our lives grows, influencer marketing is steadily replacing traditional advertising. And the numbers speak for themselves: the influencer marketing industry was slated to grow to $13.8 The easiest way to avoid this is by communicating with paid content creators before, during and after the campaign.

Influencer 52

Influencer Strategy How To Metrics 52

Sprout Social

APRIL 26, 2023

Is your business really getting something out of its social media efforts? According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it.

ROI 98

ROI Social Media How To Metrics 98

Audiense

OCTOBER 11, 2017

Various car brands began campaigns in response to this groundbreaking news. We “geared” up to explore whether there was a new market in the automotive industry. We used Audiense Insights to gain an understanding of this potential new audience and whether the automotive industry can proceed to conquer this new, unexplored target market.

Automotive 74

Automotive Analysis Comparison Discount 74

Sprout Social

FEBRUARY 6, 2023

They increased their click-through rate by 34% through this campaign which also generated quality leads. Top features social media apps have in common Analytics and reporting All the major apps offer analytics that inform how well your content performed as well as demographic information about your audience.

Features 101

Features Social Media Curation Geotagging 101

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. That’s where Keyhole comes in.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

NOVEMBER 11, 2021

Many of Sprout’s integrations come at no additional cost, rather than the exorbitant fees per integration that are common in our industry. Social commerce. Drive more sales opportunities by extending your storefront into social networks with the collective power of social media and commerce.

Social Media Management 121

Social Media Management Social Media Platform Review 121

Pam Moore

JANUARY 19, 2020

Brands get BRAVE with digital and social media . Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise. The social networks are making it easy for us. Content becomes more interactive.

Trends 78

Trends Brands Marketing Influencer 78