Making Social Media An ROI Positive Channel For B2B Businesses
The Realtime Report
JANUARY 28, 2017
Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools? Audit the social profiles of influencers in your industry and see what they’re posting.
PR ROI Means You Have to Do Real Math
OCTOBER 21, 2014
” and that’s exactly what your clients and bosses are saying at this time of the year, when we’re all thinking about budgets and campaigns for next year. I’m so fed up with communications professionals who don’t know what return-on-investment (ROI) means or how to measure it. ROI = (M-C)/C The resulting number will be a number with some decimals.
How to Build an Inbound PR Campaign
NOVEMBER 30, 2015
Even if you’ve been working in the PR industry for just a few months, you’ve probably come to the same conclusion. Google “measuring PR” and you’ll find plenty of articles trashing PR’s inability to show ROI. . Enter inbound PR—where content meets measurement and helps PR show the actual ROI of its activities. Your inbound PR campaigns are up and running.
Owned vs. Earned Media: Measuring the ROI
SEPTEMBER 28, 2011
Somewhere along the way someone finally told the industry that was ridiculous and meant nothing. But we can discuss earned and owned media, the ROI, and how to measure. It can include white papers, eBooks, webinars, podcasts, video campaigns, and email marketing. Owned vs. Earned Media: Measuring the ROI originally appeared on Spin Sucks on September 28, 2011.
How to Measure CRM ROI for Your Nonprofit
APRIL 6, 2015
Across the industry, CRM initiatives have reported failure rates between 18 and 69 percent. But how will you even know your CRM initiative is failing if you aren’t measuring its return on investment (ROI)? What is nonprofit ROI? Measuring ROI is a little more black and white for commercial businesses. Debunking the Hype Featured Implementation Industry Insider
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
The “ROI of social media (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured.
Everything You Need to Know to Run a Successful SMS Marketing Campaign
Convince & Convert
JUNE 25, 2014
In addition to its reach and immediacy, SMS is very affordable and offers an amazing ROI for marketers when used properly. Before diving into your execution, it’s wise to review your business and marketing goals so that you’re creating your SMS campaign through a lens that takes your current business goals into account. Yes, that immediate. Having S.M.A.R.T I worked for one of them.
The Social Media ROI Debate
AUGUST 23, 2010
You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? My own thoughts (for what they’re worth) on the matter are that: • It’s challenging to measure the true ROI of social media activities with any precision because social media is as much (if not more) about influence than direct action.
What's the R.O.I.? A Framework for Social Analytics
SEPTEMBER 3, 2011
Brian Solis Home Articles Business – Marketing New Communications Social Media Speaking Books Appearances About What’s the R.O.I.? Return on investment have become the bane of an entire new media industry. While the question of “what’s the R.O.I. So, when it comes to R.O.I. The same is true for R.O.I. What’s the ROI? & I.
How to Develop a Successful Digital Coupon Campaign
Convince & Convert
JUNE 24, 2014
Coupon campaigns have been used by brands since the launch of the first ever paper coupon by Coca Cola in 1887. Consumer Response to Coupon Campaigns Of all coupons searched for, grocery coupons are the most popular , accounting for over 50% of coupon searches. Creating a Successful Coupon Campaign So just how does a brand create a successful coupon campaign?
Do the Math to Calculate the ROI of Business Blogs
Blue Focus Marketing
MARCH 13, 2012
In a 2011 HubSpot ROI Study , 69% of businesses surveyed said that blogging attributed to their lead generation success. Marketing Your Blog is Critical to increase ROI. Dino Dogan likes to think of Triberr as an “Industrial strength content distribution network built by bloggers, for bloggers.”. You can always take it down,” according to Kardon. And it’s all about winning.
28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)
JULY 11, 2016
Our industry can be creative, groundbreaking and a lot of fun. If you’re in need of a marketing recharge, here are 28 amazing marketing campaigns and experiments—and the amazing people who dreamed them up. The newsletter has nearly 200,000 subscribers and has “taken the tech industry by storm.” It’s easy to get tunnel vision as a marketer.
Snapchat Marketing Strategy 101: Getting Started, Building a Community, and Generating ROI – Carlos Gil [SSM027]
JANUARY 30, 2017
We had the pleasure of chatting with Carlos all about how marketers can get started with Snapchat and how they can tie their Snapchat marketing efforts into overall business ROI. Tying Snapchat marketing efforts to business ROI. How to run an influencer marketing campaign on Snapchat. But how? And he’s really, really good at it, too. and a host of other publications.
Expert Tips to Measure the ROI of Your Influencer Marketing
FEBRUARY 8, 2016
million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. Tip #1: Tie Your Hashtag Campaigns to Revenues. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts.
Measuring Social Media ROI
DECEMBER 21, 2009
pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. eMarketer reported in September that 86% of those who responded to a survey of professionals from various industries said they had adopted social technologies. link] Urs E.
How to Use AIDA, ROI and KISS to Boost Your Sales
AUGUST 27, 2012
AIDA, ROI and KISS were first coined by advertisers and an engineer but have since been applied to the online marketing industry. Despite the debate, AIDA, ROI and KISS provide copywriters with valuable checklists, all of which ensure your copy is well written for maximum consumer engagement and ultimately, conversion. This is a guest post by Jani Seneviratne. Attention.
What’s coming down the pike in social marketing?
MAY 15, 2013
Join us for a panel discussion of social marketing experts – from across industries – to discuss what’s next in social marketing and how they’re positioning for it. And that you have to choose the metrics that apply to the goals you’ve set for any one social activity or campaign in order to know if it’s working. So I wanted to share my three trends with you.
Four Reasons Your Social Media Marketing Campaign Sucks
MAY 25, 2010
While you’ll hear nuances in terminology and small differences in approach, you’ll see thought leaders in our industry take a similar approach. However, we’re still seeing social media marketing campaigns built with this implicit process. The desire for campaign-based tactics with no existing presence of any kind. Listen; engage; develop. Build, promote, abandon.
Facebook Blueprint Tops 1 Million Enrollments, Announces Blueprint Certification
SEPTEMBER 13, 2016
Blueprint Certification helps digital advertising professionals differentiate themselves in a competitive job market, provides the advertising industry with a better understanding of Facebook advertising to help maximize return on investment and gives businesses a way to select and retain people with expertise in the Facebook family of products and services. What are your thoughts?
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. Social Media: Measurement and ROI. Social Media: Measurement and ROI. Can You Measure the ROI of Your Social Media Marketing? This is good stuff from the biggest experts in the industry.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
Yet most marketers still struggle with how to measure ROI from social media efforts, and with questions like: how we budget for social media programs? You can reach out and connect with your clients (government or industry), define and demonstrate an area of expertise, develop a thought leadership position, and tie all your social networking back to your company website. 90% of Inc.
27 things CRM can do for you
SEPTEMBER 21, 2016
This helps your employees to serve your key customers or clients more effectively, thereby strengthening the bond between the customer and your company, leading to improved ROI. Improves Your Email Campaign. This, in turn, will increase your engagement with customers and improve your email marketing campaign thereby generating a higher return on your marketing spends.
The Ultimate Guide to Social Marketing for an Ecommerce Business
OCTOBER 27, 2015
For example, if you take a look at this infographic above, you’ll notice that several industries are not dominated by Facebook. Therefore, the goal is to hammer down the ideal social network for your industry before committing to the one that seems most obvious. Trends and news from the industry. Implementation Social CRM and ROIIs it zero? Making Friends and Followers.
3 Marketing Metrics for Savvy Content Marketers
Convince & Convert
SEPTEMBER 28, 2015
Calculating your bounce rate can be tricky, especially considering that industry professionals are constantly debating what the definition of bounce rate really is. More traditionally, it might be buying something online or a tactical victory of driving opt-ins to your email marketing campaign. Your ROI is the way you see if your overall business plan is actually functioning.
Is failing fast failing you?
MAY 4, 2016
Don Draper portrays the tortured creative director who smokes a cigarette, sips some whisky after a nap in his plush office and suddenly a fully fleshed out campaign concept just comes to him like a flash. Haven’t gotten your copy of: SPIKE Your Brand ROI: How to Maximize Reputation and Get Results? Debunking the Hype Featured Industry InsiderThat is pure fiction.
New Research: Content Marketing vs Native Advertising
Small Business Mavericks
MAY 6, 2015
The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. The average content marketing campaign can deliver KPIs equal to or better than most native advertising campaigns, but there are distinct differences. native campaigns yield higher views, site traffic, and social engagement. Studies like this new research give us a perspective on the changing reach, engagement, and ROI of what is currently in use. Market Research content marketing native advertising new research research roi
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
Quick and Dirty Competitive Research for Keywords : If you’re looking for keywords to target in your SEO campaign, this guide will tell you what to do with available online tools and websites. It’s about being active all the time, watching the progress of your campaigns as they go through their cycles. Here’s how you can make that campaign work. And I did.
9 social media trends to keep your eye on in 2012
DECEMBER 22, 2011
This will lead to: More integrated social media campaigns: Social media will be an integral part of business communication. Whether the initiative is a new business product or simply a campaign, we’ll see businesses working those ideas and campaigns more throughly into their social media platforms. ROI social media TrendsFurther segmentation of social platforms.
An Expert’s Guide to How to Get SEO Right
Convince & Convert
APRIL 4, 2016
The obvious question: Will paying more and choosing a bigger agency get me more ROI on SEO? Andrew: Of course, with increased investment comes an increase in hours spent on your campaign. It also depends on the competition on the industry. SEO is going to generate the best ROI in the long term and is going to deliver the lowest cost per acquisition. What should I do?
6 Reasons Social Media Sucks, But You Need to Use It Anyway
JUNE 20, 2011
This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? It’s why posts like 20 Ways to Generate ROI from a Corporate Blog have to be written to help people who are “doing everything right but still not seeing business results from social media make adjustments to their efforts.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? She uses the word campaign unfortunately, but otherwise it’s a helpful post. Or is it industry language? ) then makes three key recommendations to help organizations really get value out of social media monitoring. What to do? But 44.24
CMOs Win When High-Value Customers Are Treated Personally Online
Buzz Marketing for Technology
MARCH 13, 2014
So it was common for those brands to see a huge surge in traffic for a short burst of time, but after the excitement faded, so did the engagement and ROI. Tap into the beauty of data to boost cross-channel ROI. By using automated segmentation and targeting, brands should be able to detect segments unique to their brands and industries.
Twitter Awards to Highlight Top Marketing Efforts
AUGUST 1, 2016
Vice president of global brand and creative strategy Joel Lunenfeld detailed the categories in a blog post : The #Live award recognizes the campaigns that best used Twitter to connect with people live during events, television and global moments, because everyone wants to talk about what’s happening now. Submit your campaign here. Feeling lucky? Feeling proud? Feeling confident?
Can We Talk? Why Your Company’s Social Media Needs to Sound Human
JANUARY 21, 2014
How Does Twitter Help My ROI? They start off a conversation on a funny foot, and the subject matter is still related to their industry: Post by Gentec Services, Inc. That post went on to receive more attention than Gentec’s serious, industry-related posts from around the same time, and there’s nothing wrong with that. Reputation Management Social Media charmin facebook G+ gentec gentec services inc roi social media social media campaign social networking strategy twitter It can’t be faked.”. The Cluetrain Manifesto. Time to hire it out. Er, manage.
Social CRM and Return on Marketing: Customer Life Cycle Value
JULY 22, 2011
Smart campaigns and branding are crucial for every business. I am talking about Return On Marketing Investment (ROMI or Marketing ROI). First of all, few companies use ROMI as a parameter and fewer use it on all levels, ranging from every individual campaign to the corporate level. No marketing activity is an island. No customer-centric business process should be isolated.
[Case Study] Have you crossed the mobile threshold?
JANUARY 22, 2014
A data point from an SMS campaign was another trigger for our approach to responsive design. The CDC KNOWIT campaign is an SMS-based service that sends HIV testing location information based on a five-digit zip code query via text. Case Study Featured From the Trenches Implementation Industry Insider Risk and Social Media Social CRM and ROI Useful Data Contact us.
66% of Businesses Say Social is Integral to Their Overall Business Strategy [Infographic]
SEPTEMBER 25, 2012
The research is based on a survey of more than 650 marketing professionals from agencies and the client-side (45% B2C, 34% B2B and 21% B2B and B2C equally) across industries in Europe and North America with a concentration in the UK and US. 64% use social for brand awareness, 44% for marketing campaigns, 37% for content marketing and only 25% for customer service. Key findings.
Nonprofits: The Case for Integrating Email & Social
DECEMBER 3, 2013
In numbers: it’s still has the best ROI of any digital communications tool – almost a $40 return per $1 spent in 2012. By getting social with your list, you know ahead of time which members are going to want to be part of your campaign, and by getting good responses from these smaller segments, you improve the overall health of your larger network in the long run. Attentive.ly
3 Scientific Studies With Real Insight Into Social Media
Convince & Convert
JANUARY 21, 2014
Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner. Let’s take a look. Facebook API data.
Did This National Restaurant Chain Put Too Much Love Into the Like?
Convince & Convert
JULY 7, 2011
was reported by major email provider Epsilon in the first quarter of 2011 as the industry average. I give Buca credit for putting so much weight behind their liking campaign. I would love to see a press release in 30 days from Buca that shows redemption rate and average check stemming from the $10 reward certificate program, so true ROI could be calculated. Really, I am.