ProBlogger

JULY 21, 2011

And we were doing our best to monetize the site with your typical affiliate programs, text link ads and PPC campaigns. For those who don’t care to spend time searching the vast amount of content in our blogs and forums, we published Three Legs and a Spare , the first in a series of canine amputation handbooks.

Sites 42

Sites Communities Forums Handbook 42

Techipedia: Tamar Weinberg

APRIL 22, 2010

However, keep in mind that the real time search is about today: the archiving of old results is still in its infancy, so its important to stay on top of this information immediately after launching a new campaign or product. For years, new search engines launched attempting to take away market share from traditional search engines.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

JULY 15, 2009

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. You’ll learn the importance of transparency and understand why this matters to your business. Great content, #2, works across the board for social media.

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

MAY 13, 2008

Next time you proceed in a social media marketing campaign, follow some ideas and steps: Know your market. Brand awareness is important, especially when it comes to a web hosting firm that was advertised on a multitude of technology websites. Study the demographics and know who will be researching your products.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. It’s a brave (???)

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

MARCH 4, 2010

A couple weeks ago, a hugely successful company here (horticulture & more) , who’s generally known for it’s immensely creative and original ads (by Leo Burnett), launched it’s latest billboard ad campaign around the country. Two days ago, they launched a new campaign to replace the old one.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

AUGUST 25, 2010

In a recent campaign, I was reached by a social media agency about a topic that was totally irrelevant to my audience and would never be something I’d blog about. I can tell a zillion stories about off topic pitches, but other posts have already told some of those tales. Some people get that.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JANUARY 12, 2010

March 2, 2008 at 11:42 am 8 Networking Tips To Engaging Business Relationships « DeansGuide August 21, 2008 at 1:23 pm The Ultimate Social Media Etiquette Handbook: The Most Egregious Sins on Social Media Sites, Exposed  techipedia | tamar weinberg December 10, 2008 at 9:02 am A Few Excellent Posts of the Day | StepForth Web Marketing Inc.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

JUNE 3, 2010

One-off campaigns can help drive viral success, but social media is not a “set it and forget it&# type of initiative. Perhaps you’ve prepared really well for what you thought would be a great viral video campaign, only to find out that the audience does not care in the slightest. Still, though, you trudge through it.

Social Media 221

Social Media Marketing Digg Consultant 221

Koka Sexton

DECEMBER 20, 2009

Social Media Marketing Campaigns: How to Set Goals and Define Your Target Market From DoshDosh: This article talks about the most common goals for social media marketing and includes suggestions on how you can determine your target audience.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

Social Media Marketing Campaigns: How to Set Goals and Define Your Target Market From DoshDosh: This article talks about the most common goals for social media marketing and includes suggestions on how you can determine your target audience.

List 96

List Social Media Case Study Wiki 96

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Look at the difference between Obama and Clinton’s campaign for one example… Obama has leveraged social sites well and while Clinton’s campaign seems to know they need to be there, they don’t quite get it. I think social media is here to stay and marketing through that medium is a natural progression.

Social Media 105

Social Media Marketing Digg MySpace 105

Sprout Social

MARCH 1, 2021

Create a single source of truth that every team can reference to ensure everyone is on the same page at all times: use a style guide to outline what a brand’s voice should sound like and internal handbooks to walk members through next steps for a variety of scenarios.

Collaboration 77

Collaboration Team Handbook Training 77

Techipedia: Tamar Weinberg

JUNE 10, 2010

A 12-year-old resident of Missouri, Shelby’s Jericho website features a blog and has turned into a social good campaign with her promotion of charitable efforts for US troops , and even includes interviews with the cast and crew of Jericho as well as with US Air Force Thunderbirds and Alex O’Loughlin.

Blogger 241

Blogger StumbleUpon Communities Journal 241

Techipedia: Tamar Weinberg

MARCH 17, 2010

So if you’re spending $200 a day on your Social Media campaign, and let’s say your product is $100 worth per item, let’s say you’re bringing 100 people to the website, and your Google Analytics shows a 15% conversion rate to a warm lead, and a 15% conversion rate of warm leads to paying clients purchasing one item.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

with any other Social media campaign,if the content or the product’s not strong theres no pint in taking up the campaign Reply Daniele Rossi February 7, 2008 at 11:22 am I use ester-c when I feel a cold coming on. I pop in a good 1200mg every 2 hours and by the next day, cold is gone.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

MAY 28, 2010

Social media doesn’t have to be a challenge thanks to tools that help you track measurement, assess the reach of campaigns, give you updates when someone talks about you, and more. Sure, you can have viral campaigns that truly rock, but at the end of the day, it’s all a substantial time investment.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. If your business is already on the social web, you will need something to help you improve on your campaigns. You will be able to gather enough data from your own campaigns to help you improve your online marketing.

Questions 277

Questions Social Media How To Postrank 277

Kikolani

SEPTEMBER 17, 2010

Create your life handbook – how to create a map towards your best life possible, just for you. Using Google Analytics to check your keywords – an essential way to make sure your SEO campaign is going as planned. Figuring out what it is, and will people pay you to do it. What is the true essence of life ?

Mashup 126

Mashup Resources Digg WordPress 126

Techipedia: Tamar Weinberg

AUGUST 26, 2009

In 2007, Royal Caribbean ran a campaign called Royal Champions, inviting 50 of its most vocal ardent supporters on cruises and to face-to-face meetings with company executives. If you embrace a customer and show them how valuable you think you are, they may return that embrace and protect you when you need it. Does brand evangelism work?

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Convince & Convert

SEPTEMBER 8, 2015

This lesson was originally a part of their employee handbook, and they wisely shared it on LinkedIn to gain an even greater following and public stamp of their mission: Culture Code: Creating A Lovable Company from HubSpot. A company with values embraced by employees becomes a subconscious word-of-mouth campaign. Company Culture.

Resources 60

Resources Hubspot Training Marketing 60

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Viral content marketing is and should be the topmost priority of any online marketing campaign. Reply Tinzley December 9, 2009 at 10:14 am Tamar, this is great information. I stumbled across your site and was like, wow! Because I happen to be reading your book right now. Tamar is also the author of The New Community Rules (July 2009).

Social Media 180

Social Media Content SEO Examples 180

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MAY 5, 2010

Just like with any other marketing campaign you need to be sure that you are not “putting all of your eggs in one basket&# just like you mentioned. So those who are running social media campaigns should be aware of that! I always point to my social media etiquette handbook on what it means to do things wrong.

Facebook 279

Facebook How To Marketing URL 279

Writtent Blog

JULY 14, 2014

Your copy is your salesman, one that can directly determine the success of your website, marketing campaigns, and company. The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells – Copywriting, step by step. However, not every business can afford to hire a professional copywriter.

Resources 111

Resources Advertising Startup Conversation 111

Convince & Convert

JUNE 6, 2014

I was like, “Man-oh-man, why isn’t there a book that is the handbook and the manual? You could paper the wall with your direct mail and your postcards, and your campaign letters. ” So what I did, and this is similar to both of your fabulous books, by the way, I wrote the book that I myself wanted to read. So is sales.”

Social Media 143

Social Media Tumblr Consultant Questions 143

Techipedia: Tamar Weinberg

JANUARY 23, 2008

In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be. In fact, a highly underappreciated but heavily trafficked method works just as well: the blog. If you get your product name out among many blogs, eventually, the word gets out.

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

APRIL 14, 2010

The nuances related to how YOU can build your business further — with specific details related to a single campaign that has no relevancy to 95% of the others — are not going to be publicly shared, because that’s stuff that you need to figure out on your own. Social media is often addictive in some ways too.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. A marketer has have an understanding of the community and help craft campaigns, articles, stories, videos and or pictures that appeal to each community.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MAY 28, 2008

What I do think, is that this video raises important questions — like whether or not we know we’re being marketed to; and how successful a marketing campaign can be if it doesn’t tie in to the product or branding or encourage us to take some form of action. Personally, I also feel that the best products market themselves.

Meme 113

Meme Marketing Digg StumbleUpon 113

Hootsuite

SEPTEMBER 21, 2020

Communicate your mission to new followers and spread the word about new initiatives, campaigns, and issues within your community. Read the Campaigning on Twitter Handbook. Decide when it might be best to run campaigns and fundraisers. Run a hashtag campaign. Share your nonprofit’s message on social media.

Social Media 145

Social Media Tips Guidelines Hashtag 145

Techipedia: Tamar Weinberg

JULY 29, 2008

Sit back and enjoy, and then play the accent game to see how an excellently-crafted viral marketing campaign can really help get people talking about you and your products. this particular campaign does seem to have succeeded wildly, the idea of giving ordinary people their 15 minutes of interweb fame is genius.

Marketing 103

Marketing Film StumbleUpon Project 103

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social media is a continuous effort, not something that is only campaign-based. Campaign-based social media marketing only works when it complements continuous social media marketing. A few months ago, I worked on a campaign for a rather large company who did some video promotion to get individuals to spread the word.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. We have several successful case studies and testimonials from companies where we have produced successful internet marketing campaigns.

Products 267

Products Consultant Price Social Media 267

Hootsuite

AUGUST 14, 2023

Design a comprehensive social media campaign for launching a new Greek restaurant chain, including ideal post frequency and creative content ideas. Develop a campaign slogan for an ecommerce store selling handmade jewelry that conveys the company’s sense of style, quality and values.

Products 92

Products Real Estate Tourism Fashion 92

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Run a StumbleUpon Advertising Campaign for Your Blog (Problogger): I’m noticing that a lot more people are running advertising campaigns for their blogs since this article came out. Full Blown Reputation Management Campaign (Shimon Sandler): Need to bury bad press? Perhaps Darren’s advice resonated with his readers?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

MARCH 10, 2010

I was excited at the prospect that there might be some freedom for someone who was forced to clearly break every rule that was in the ethical Internet Marketing handbook. They might not have any clue how to effectively manage your Pay Per Click campaign to actually increase leads.

Marketing 240

Marketing How To SEO Training 240