Sprout Social

MAY 22, 2025

In fact, nonprofit social media marketing can both drive meaningful engagement and deliver on goals like reach, donations and volunteer sign-ups. In this article, well share Jorgensens top nonprofit social media marketing tips, along with campaign inspiration you can use to inspire your strategy.

Social Media 118

Social Media Marketing Campaign Influencer 118

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

Influencer 93

Influencer Examples Campaign Marketing 93

Social Media Strategies Summit

MARCH 20, 2025

Fortunately, weve made your lives a little easier by rounding up eight key social media marketing trends to look out for in 2025 and beyond, from the increasing adoption of AI to the growth of authenticity in brand storytelling. Further reading: Learn more in our roundup of the top video marketing trends. Fact is, AI works.

Trends 165

Trends Social Media Case Study Marketing 165

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

Social Media 133

Social Media Strategy Marketing Influencer 133

Convince & Convert

OCTOBER 25, 2024

Imagine being able to cut through all the marketing noise and connect with your customers on a personal level. That’s what my new book, Data-Driven Personalization , is all about – showing you how to use data to create marketing that really resonates. Our goal is to out-human Amazon.

Data 139

Data Marketing Survey Organization 139

Sprout Social

JUNE 13, 2025

YouTube offers marketers a unique mix of reach, intent and influence. While paid campaigns offer detailed metrics, linking views to value is a common struggle. Calculating YouTube marketing ROI across paid and organic content offers a complete performance picture. Beyond measurement challenges, user behavior is evolving.

ROI 105

ROI YouTube Marketing How To 105

Social Media Strategies Summit

NOVEMBER 30, 2022

But what does engaging storytelling in marketing look like? To answer that question, we’ve rounded up 10 of the best storytelling campaigns and considered what we could learn from each. Gucci x The North Face Go Beyond Traditional Influencer Marketing. Goldfish Crackers Combines Storytelling Advertising & AR.

Campaign 306

Campaign Brands Influencer Collaboration 306

Convince & Convert

NOVEMBER 22, 2024

In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. For marketing professionals, this approach is not just a tactic, but an audience research strategy that can unlock deeper brand affinity and significantly improve conversion rates. 88% of U.S. 88% of U.S.

Marketing 142

Marketing Apple Loyalty Authentication 142

Social Media Today

JUNE 5, 2025

Though most of the data that Google has shared on these trends has been pretty underwhelming. Either way, Google is providing some additional insight into related NBA searches, which could be worth noting if you’re looking to build a tie-in campaign around the finals. Now that the deal is done, we watch as the Musk-Twitter era begins.

Press Release 126

Press Release Data Google Wikimedia 126

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. Its helping you become more strategic in planning your campaigns and more efficient. In other words, this collaboration between AI marketing and marketers isn’t about replacing humans.

Content 126

Content Marketing How To Patterns 126

Oktopost

JULY 23, 2024

When Oktopost was founded ten years ago, we had a simple mission: to empower B2B marketing teams with the tools they need to thrive on social media. Ten years ago, there was a misconception that social media marketing was solely for B2C companies. Today, social media is the cornerstone of B2B marketing.

B2B 118

B2B Marketing Analytics Social Media 118

Oktopost

JULY 18, 2024

In an exclusive chat with James Fletcher, founder of JTF Marketing, this episode of Radically Transparent dives into the raw truths of intent data- a term that’s become somewhat of a “dirty word” in modern marketing. This would free marketers to focus on strategy and creativity.

Data 87

Data Patterns Reputation Apple 87

Hootsuite

MAY 28, 2025

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. Some tools are general all-in-one influencer marketing management solutions. Others specialize in certain aspects, like influencer discovery or campaign management. In this post well talk only about influencer marketing tools.

Influencer 109

Influencer BuzzStream Tools HootSuite 109

Buffer Social

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Tools 119

Tools Marketing Price Hubspot 119

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? What is an influencer marketing strategy template?

Template 99

Template Templates Influencer Strategy 99

Sprout Social

JUNE 16, 2025

LinkedIn marketing ROI is the return you earn from the time, money and resources you put into LinkedIn campaigns. Measuring LinkedIn marketing ROI is crucial for driving strategic growth, boosting your bottom line and demonstrating value.

ROI 81

ROI LinkedIn Marketing Patterns 81

Social Media Strategies Summit

JANUARY 5, 2023

To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. At the same time, short-form video content has grown in popularity among consumers and marketers. 93% of marketers agree consumers trust UGC more than content created by brands.

Trends 325

Trends Social Media UGC Marketing 325

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. Firmbee.com on Unsplash As Norman Vincent Peale said, “All successful people have a goal.

Social Media 309

Social Media Tips Marketing HootSuite 309

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Research 302

Research Report Social Media CPM 302

Convince & Convert

JUNE 19, 2025

Did you know that 61% of marketers already use AI in their strategies ? And according to Statista, 44% of those marketers say AI has saved them time on repetitive tasks. The truth is, if you’re still avoiding AI tools in your marketing game plan, you are working harder, not smarter. Human-verified facts!) Let’s gooooo.

Marketing 89

Marketing Tips Tools Training 89

Sprout Social

MAY 29, 2025

But even robust data can fall flat without the right story to tie it to business goals. Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success.

ROI 82

ROI Statistics Social Media UGC 82

Social Media Strategies Summit

APRIL 9, 2025

That’s one thing that makes social different from other marketing tools; these changes happen, but there’s always ways for us to roll with the punches. Key Social Media Marketing Challenges Not only are there a lot of opportunities out there, but there are also a ton of challenges some operational, some ecosystem-related.

Social Media 147

Social Media Lurker Marketing Team 147

Oktopost

APRIL 27, 2025

The evolution of content marketing intelligence As B2B marketers, getting the most out of your campaigns requires understanding whats happening and why. This is where content marketing intelligence comes in. Both have value, and when used together, they give you a fuller picture of your marketing landscape.

Marketing 91

Marketing Sentiment Analysis Metrics 91

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. How can you make sure your influencer marketing methods are going to pay off? What is authenticity in influencer marketing?

Authentication 103

Authentication Influencer Marketing How To 103

Social Media Today

JUNE 8, 2025

Originally founded in 2016, Scale AI has become a key provider of qualified data, which can help to improve AI system training significantly. Originally founded in 2016, Scale AI has become a key provider of qualified data, which can help to improve AI system training significantly. An expanded partnership could give Zuck and Co.

Press Release 170

Press Release Wikimedia Policies Newsletter 170

Sprout Social

NOVEMBER 19, 2024

It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. But that’s only if marketers understand how to hire an influencer in the first place. Understand the process of hiring influencers Marketers rarely stumble on the perfect influencer for their brand by chance.

Influencer 114

Influencer How To Metrics Authentication 114

Social Media Today

JUNE 9, 2025

As you can see in this example, Meta’s Opportunity Score p rovides a 0-100 point summary as to how well your campaign is set up to maximize performance. The process also provides immediate feedback on campaign set-up, including simple updates that you can implement to potentially improve performance.

Advertising 153

Advertising Press Release Policies Newsletter 153

Oktopost

SEPTEMBER 19, 2024

Every marketing activity today, from conferences to a Google Adwords campaign, is measurable and quantifiable. Yet, most marketing leaders struggle to evaluate the channels’ effectiveness regarding social media. 83% of marketers say that social media ROI is difficult to measure. Source What is social media data?

Data 62

Data Social Media B2B Analytics 62

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. But thanks to social media data analysis tools, Facebook monitoring has become more effective than ever. Do you have a large social media marketing team?

Facebook 100

Facebook Sentiment Marketing Analysis 100

Social Media Today

JUNE 16, 2025

A second phase is expected to introduce closed-loop measurement, which would tie Pinterest ads to actual product sales across the Instacart Marketplace of over 1,800 retailers, and help prove campaign impact with real purchase data. ” Now that the deal is done, we watch as the Musk-Twitter era begins. By Andrew Hutchinson • Jan.

Retail 167

Retail Press Release Wikimedia Policies 167

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Facebook 101

Facebook HootSuite Marketing Social Media 101

Webbiquity SMM

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

B2B 144

B2B Strategy Content Hubspot 144

Social Media Today

JUNE 9, 2025

As you can see in this latest ranking data from AppFigures , Threads saw 23 million downloads across iOS and Android in May, which is up from 22 million April , and at the same level that the app saw in March. It’s another reminder of Snap’s growth challenges, and how it needs to evolve in line with its audience. By Andrew Hutchinson • Jan.

Press Release 175

Press Release Wikimedia Policies Newsletter 175

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Template 112

Template Templates Social Media Strategy 112

Social Media Strategies Summit

APRIL 16, 2025

Trends Affecting Social Media Marketing Before we explore how to do it right, its worth taking a step back to consider the broader trends governing the social media world today. Like Zack, she also urged government marketers to take advantage of user-generated content. Register for our next social media conference !

Collaboration 240

Collaboration Trends Social Media Organization 240

Buffer Social

FEBRUARY 17, 2025

Your job as a social media manager is to convert the raw data of social media metrics into something easily understandable for you, your team, and your executives. However, they also have concerns about whether the marketing dollars are well-spent. So, they need more explainers behind your marketing strategy. And I mean, a lot.

Social Media 114

Social Media How To Analytics Metrics 114

Convince & Convert

FEBRUARY 10, 2025

Digital marketing strategies tend to revolve around familiar platforms like Google Ads, LinkedIn campaigns, and Facebook retargeting. Invest your time and energy more efficiently Gathering and analyzing data helps marketing teams direct their time, money and energy to where it will have the most value.

Data 111

Data How To Conference Reddit 111