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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. With the explosion of social media platforms and growing Internet usage there has been a paradigm shift in consumer expectations.

Trendrr 267
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How to Craft Compelling Messages For Social Media Platforms

Harp Interactive

There are numerous articles with tips on writing for the web and writing-guides and rules for individual platforms like Twitter and Blogs. Facebook updates, Blog posts, all provide social platforms for businesses to communicate with their customers in a more informal environment while effectively promoting their cause. Twittering.

Platform 254
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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

Platforms we use to gather data shape the results we get and can report on; by using a different platform, we end up getting different results. As a result, we always run the risk of letting social analytics platforms dominate our vision vs. using platforms to get the information we want to know.

Analytics 164
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6 Savvy Tips for Social Media Monitoring

Harp Interactive

I’ll add to the list with any branded products or services. Choose a Monitoring Platform. We like Google Alerts for brand and key word mentions and HootSuite for Twitter mentions, but there are many others. Tags: Blog Facebook SEO Social Media Marketing Twitter brand monitoring socialmediajournal twitter for business.

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The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. Another interesting fact is that over 65% of respondents indicate that in addition to social platforms such as Facebook and Twitter, they are using community plat­forms. Monitoring.

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The KISS Method For Determining Social Media ROI

SocMed Sean

To avoid the loss of employee knowledge, you can leverage social media by creating an internal platform where your subject matter experts can share their knowledge, thus preserving it for organizational use. Choose a platform that is secure and is easy to use. DON’T try to use Facebook as a company intranet.

ROI 269
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Understanding the Value of Social Media Data

Buzz Marketing for Technology

There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Better yet are you more or less involved in those conversations and what share of voice do you have around the conversations that are most relevant to your brand.

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