article thumbnail

Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

UGC 57
article thumbnail

How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 128
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 7 Considerations for Choosing High-Performing Blog Topics

Social Media Strategies Summit

Investing in content marketing can secure exceptional results for your brand. If you consider the most common reason marketers invest in the production and distribution of content, you’ll find that brand awareness falls among their top objectives. It’s why 97% of businesses had a content marketing strategy in place in 2021.

Loyalty 204
article thumbnail

How to write an engaging social media bio for your brand

Sprout Social

It can be tricky to convey your brand’s personality and communicate a clear reason for people to follow or buy from you in an extremely limited character count. When people first run across your brand, your social media presence is likely one of the first things they’ll check out. Make your brand easier to find (via search).

article thumbnail

Why brands need a social media monitoring strategy

Sprout Social

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Responding to customers has been shown to lead to stronger brand loyalty among customers.

article thumbnail

Everything You Need to Know About Ecommerce Chatbots in 2022

Hootsuite

They’re making it easier for customers to order from their favorite brands. This further boosts sales and brand engagement. And, this is available for many brands, countries, departments, and sales channels. This is a missed opportunity to create brand loyalty and land a sale. Engage customers.

FAQ 120
article thumbnail

Breaking down B2C vs. B2B social media metrics and why it matters

Oktopost

Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. While social media undoubtedly serves as a vital tool for fostering audience engagement and establishing brand recognition, its potential for lead generation and revenue acquisition holds even more weight for those of us in B2B.

B2B 62