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Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

UGC 55
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How to Use Social Media to Generate More Leads for Your Business

Oktopost

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. With the right social media tools, you can generate key insights into your brand’s reputation, strengths, and weaknesses.

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6 Instagram Contest Ideas For Your Next Giveaway

Keyhole.co

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. What is an Instagram giveaway?

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5 Ways to Collect Customer Feedback on Instagram

Later

Collecting customer feedback can create a more engaged community, increase brand loyalty, and — perhaps most importantly — help you learn what your customers actually want. And according to a Facebook study, 66% of people see Instagram as a platform for connecting with brands. If not, you should be! The first step?

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45 of the Best Social Media Analytics Tools

agora pulse

Discover how to create effective reports and find the best social analytics tool for your brand. With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Enhance brand awareness.

Analytics 179
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We Made These 10 Social Media Mistakes so You Don’t Have To

Buffer Social

Here’s a quick overview of the social media mistakes we’ve been making until recently: Focusing on quantity over quality. Posting quality content from others increased our brand awareness and following on Facebook. Here’s a quick video on how it works: Mistake 6: Not curating user-generated content (UGC).

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16 of the Best Facebook Ad Examples to Inspire Your Next Campaign

Hootsuite

The copy speaks directly to the target audience’s concerns and highlights the Snag Tights brand promise. Both the text and the images in this add are user-generated content (UGC) from real past guests, increasing the sense of authenticity. Based on those results, they’ve completely switched over to UGC for their ads.

Examples 112