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How to measure brand awareness

Sprout Social

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brands 110
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The Results of Buffer’s Build Week: Introducing our Open Beta Program and new Transparent Roadmap (+16 More Projects)

Buffer Social

All 80 of us paused our day-to-day work, cleared our calendars, and dedicated a whole week to projects outside of our usual tasks. How we set up Build Week this year Two weeks before Build Week, Bufferoos across the company submitted their ideas for Build Week projects. It’s Buffer’s annual Build Week. Why did we do this?

Project 74
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6 Things to Know About Building Your Brand Voice as a Government Agency

Social Media Strategies Summit

One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Brand Voice Must Evolve with Your Audience. First off, let’s dispel any notions that brand voice is a one-and-done exercise.

Brands 286
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From Passion Project to Multi-6-Figure Business: How I Grew and Monetized My Podcast

Buffer Social

But, when I was at about 4,000 downloads, I knew I needed a distribution partner (and some cash to make this project sustainable). I came up with a list of ten brands that aligned with Female Startup Club and sent them all a message about my vision and target audience. Section from the Female Startup Club brand book.

Project 76
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20 Instagram Reel ideas for all types of brands

Sprout Social

And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands.

Types 118
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How to define and share your core brand values effectively

Sprout Social

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Brands 129
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How to Make Sales With a Shoppable Instagram Feed

Later

With Linkin.bio by Later , you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram. In this blog post, we’re sharing 6 brands with shoppable Instagram feeds and what you can learn from them: Why Your Business Needs a Shoppable Instagram Feed . The best part?

Feed 56