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How Stockholm Transport Improved Its Brand Image Through Facebook

Mindjumpers

Tweet Stockholm public transport created a unique campaign at Stockholm Pride Parade to improve the image of public transport in Stockholm. Challenge: Soften their brand image. Get people thinking about public transport in a positive way. Solution: Made public transport a part of the local event.

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ARHT Media’s Hologram Technology Recreates Star Trek Discovery’s Iconic Transporter at Paramount+ Summit of Stars in London

The Realtime Report

ARHT Media’s Hologram Technology Recreates Star Trek Discovery’s Iconic Transporter at Paramount+ Summit of Stars in London. ARHT Media Inc. , The Star Trek Experience was also a huge hit on social media, resulting in over 4,000 selfie moments being created and boasting an influencer campaign which reached over 3 million users.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers.

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The pros and cons of social media

Sprout Social

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good.

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How to Build Public Trust Through Social Public Service

Social Media Strategies Summit

Anyone who works in social media for government agencies understands the importance of public trust. Because these same tactics have helped his agency achieve substantial and sustained growth in social media engagement over the past five years: Check out the key takeaways from his presentation. Is it worth it?

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Skittles: Having the Blues Can Cause Huge Facebook Fan Involvement

Mindjumpers

Skittles, with a Facebook page of more than 2.5 The company decided to produce and launch the new colour and with the help of Facebook as the main campaign hub to create attention and buzz around it. Having Facebook as the main hub for the camping drove 500,000 new fans to the page. Identify Your Brand’s Social Kernel.

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Beer, Liquor Brands Partner With Taxi Apps To Get You Home Safe This Holiday Season

The Realtime Report

And if you happen to have one (or several) drinks too many, not to worry: several major alcohol brands are working with mobile taxi apps to help pay for your ride home. Patron Spirits is offering $10 discounts on rides from Uber to members of its online fan site, the Patron Social Club , throughout the holiday season.

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