Klout and Kred – Social Influence Comparison

Akamai Marketing

In particular, I’ve aimed my arrows at Klout. But within the last year, there is a new player, Kred, which hasn’t quite caught on the way Klout did. I still understand the value of measuring influence from the perspective of brands and analytics.

What’s Your Score? How Klout and PeerIndex Affect Social Engagement

Idaconcpts

Individuals use it to connect and share globally, and businesses have realized its immense potential for extending brand reach. Klout and PeerIndex, the two major players in measuring social influence, have only been around for a few years but have already made a mark on digital engagement.

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Klout’s Effect On The Classroom, Your Career & More

Firebelly

A Klout score, while controversial to many, is becoming more mainstream and carrying more weight in the real world. Get the latest scoop in today’s must-reads: Klout in the Classroom: Grading Students on Social Media Use. Do Klout Perks carry any real-world weight?

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Klout and the Reality of Return on Influence

Convince & Convert

I noticed that anytime someone wrote a blog post about Klout there would be this foaming at the mouth. Of course, now everybody knows about Klout and talks about Klout, but a year and a half ago it was unknown. Does Klout Score Mean You Know What You’re Doing?

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Why You Should Care About Klout

Ari Herzog

The recent addition of LinkedIn to the mix of social media considered when calculating a Klout score has left many wondering about Klout, how to raise your score, and whether it matters after all. Have you heard of Klout ? What is Klout? Why should you care about Klout?

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Top Five: Tidal Wave of New Social Media Features

Sherrilynne Starkie

This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. Plus end of the road for Klout. New reporting tools for Facebook Messenger. End of the road for Klout. REPORT.

Social Media Clout: Klout them up – don’t you know who I am?

Laurel Papworth

To “To Klout Them Up” As in “ to hit them up” or ask for something. Klout is the social media ranking tool – tells companies how influential a twitterer or blogger or Pinterester is in influencing others to find, filter and forward their stuff. Klout ).

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The Return On Influence In A World Of Klout

Twist Image

Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. We see this as a prime opportunity to tip the scales by better understanding who is complaining about us and who is lauding the brands that we represent. facebook. klout.

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May 18: this week in social media

Sherrilynne Starkie

The Official Klout Blog. Related posts: Does your brand take bloggers seriously? PLEASE LIKE MY FACEBOOK PAGE. Featured Headline Social Media emma watson Facebook Google Klout LinkedIn Social network Here’s my pick of the week’s top social media news. Do you agree with my list? You can vote stories up or down, or you can add ones you think are worthy. May 18: this week in social media. Listly by Sherrilynne Starkie. May 18: this week in social media.

Social Media Stats: The Best of 2013

The Realtime Report

Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. Teens Prefer Tumblr Over Facebook (Jan 15).

How does your brand look on social media?

Janet Fouts

A potential employer can use a variety of tools to see how well you manage your personal brand online. After all, if you can’t make your own brand stand out how are you going to help them with theirs? Does it give you more info than Facebook’s insights reports? Klout.

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February 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

Here’s how the Twitter top 20 is compiled: Only real humans are included (no brands, no publishers etc). VISIT MY FACEBOOK PAGE. Featured Headline Social Media Twitter Klout Ottawa TweetLevelAfter a brief absence (December and January) the Ottawa Twitter top 20 makes its return. I started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel).

Digital PR: Finding Brand Ambassadors

Proactive Report

In the last post 10 Tips to Increase Earned Media the first tip was to find and partner with brand ambassadors. What exactly is a brand ambassador? You need to find people or groups who already love and support your brand and would be delighted to forward your message. Facebook.

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38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Buffer is a tool for automatically posting content to Twitter, LinkedIn and Facebook. One of the easiest ways to import an online store into Facebook, even incorporating translation and foreign currency support for buyers in other countries.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? 11 Practical Business Uses for LinkedIn, Facebook and Twitter by GigaOM.

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48 Ways to Measure Social Media Success

Webbiquity SMM

Klout and Kred scores). Brand and mention tracking (e.g., Five Facebook Metrics. Number of Facebook page “Likes”. Friends of fans (indicates an organization’s total potential reach on Facebook). Number of people talking about you (the number of unique people who have created content about the company page on Facebook in the past week). Weekly total reach (the number of people who have seen one of the firm’s messages on Facebook in past week).

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Klout. Share this on Facebook.

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Are You Passionate About Social Media, Or Obsessed?

Convince & Convert

Your Facebook status updates…well, you get the idea. You can’t stop checking your website traffic and Klout score. She tweets to get followers or increase her Klout score. personal branding Guest Posts Klout margie clayman social media passion

Seriously, What’s “A Like” Worth on Facebook?

Direct Marketing Observations

Do you believe in the Klout score? Lots of marketers have tried to peg the value of a Facebook fan/like in fact I recently read that when a Ticketmaster user posts a specific event they are attending, or may want to attend, to Facebook, it generates $5.30 in increased sales from the engagement that Facebook encourages. i.e. We’re going to use social to drive sales, for lead gen , for referrals, for bookings, for awareness through brand mentions etc.

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Does it matter who follows you on Twitter or Facebook?

Akamai Marketing

Yes, if you are trying to create a specific audience: Particularly if you are a brand or a company, you’ll want to keep an eye on who your follower are. Klout kares about your followers: I’m not personally a fan o f pursuing the almighty Klout score , BUT, if you are, one of the aspects of Klout that is fairly easy to game is the fact that if you have high-Klout followers, your Klout score increases. Many high-Klout folks auto-follow.

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Best Twitter Guides, Tips and Tools of 2010

Webbiquity SMM

You might gain information, competitive intelligence, insight, a new supplier or partner, publicity, brand awareness, an idea, customer insights, and yes, even a potential customer. Somewhat surprisingly, Klout scores appear to have little correlation with retweet rates.

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10 Travel Influencers Your Brand Should Partner With

Pixlee

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Leveraging partnerships with travel influencers can help hospitality and travel brands reach a wider audience and boost engagement and bookings all while showcasing the brand in an authentic and organic way. So, where do you start as a brand? on Facebook and 2K on Twitter.

Why Online Influencer Outreach is Overrated and How to Fix It

Convince & Convert

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

Tap your internal subject matter experts and help them create personal brands. Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • Even the best paid tools only find, on average, about 65% of your global brand mentions.

Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Have you ever wondered what people are REALLY saying about your brand ? Imagine being able to look through the different twitter feeds and finding out what good (or bad) is being said about your brand. MutualMind helps you to find out what fans on Facebook are saying about your brand.

Social Pros 14 – Jason Falls, Social Media Explorer

Convince & Convert

So, services like Klout and Kred that put a number to your social influence. The customer in the back of the line has a Klout score of 75, the customer in the middle of the line has a Klout score of 17. I’m not saying Klout is good, bad, or indifferent.

Herding Comments In The Digital Wind

Twist Image

For a content creator, you have to spend a ton more time in places like Facebook , Twitter , Google + and more, if you really want to be a part of a conversation. The need for brands, individuals and content creators to build an audience is all about being where that audience lives and breathes. This was good for bragging rights, it was good to build a platform, and it was good for clout (and Klout ). brand. facebook. klout.

10 New Books Worth Checking Out

Twist Image

Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark W. Individuals are now being indexed like brands and companies. Uprising - How to Build a Brand - and Change the World - By Sparking Cultural Movements by Scott Goodson. Ads, a great Facebook page or a smart sponsorship won't mean anything unless your consumers become part of a movement. If you don't have people behind your brand, then this is the book for you.

This Is Being Recorded. By You

Twist Image

Snapping pictures, capturing videos, texting friends, tweeting and updating our Facebook timelines. We post tweets on Twitter , we check-in on Foursquare , we publish pictures of our daily lives on Facebook, upload videos to YouTube , and much more. The Klout effect. Klout is an online platform designed to allocate an actual ranking to individuals as a kind of social scoring system. brand. brand evangelist. facebook. klout.

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Start Your Community With Role Models, Not Influencers

Social Media Strategery

In it, they highlight some of the ways in which Pinterest defied best practices when they first started – they didn't include any leaderboards, they didn't highlight the most popular pinners, they used an infinite scroll layout instead of pushing for more clicks and pageviews, and most interesting to me, their first community members weren't "influencers" with high Klout scores.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Facebook. Personal) Branding. Building a Brand/Brand Evangelism. Here are how brands can get involved.

5 Reasons Why Facebook Is The Dogs For Business

Absolute PA

Apparently, Facebook is dead, long live Google+. Because practically everyone and his dog has a Facebook profile, using it to easily catch up with friends and family members around the world, storing messages, photos, videos – entire life histories are there. I’m bored.

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The Truth About Marketing Leadership

Twist Image

Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. Is it the success of a Facebook campaign? In this Podcast, Mark and I debate the merits of true marketing leadership and what brands need to know as they continue to struggle with success metrics and ROI.

Three New(ish) Trends In Digital Media

Twist Image

Life after Facebook , Twitter , Instagram and YouTube ? Not just to one another, but to brands as well. According to The Next Web article, FaceWash helps you remove profanities from your Facebook profile , FaceWash is like like the soap that your parents used to stick into your mouth when you said something naughty as a kid. If you saw The Social Network , you might remember 'Face Mash,' the product Mark Zuckerberg made before Facebook. facebook. klout.

5 Reasons Why Facebook Is The Dogs For Business

Absolute PA

Apparently, Facebook is dead, long live Google+. Because practically everyone and his dog has a Facebook profile, using it to easily catch up with friends and family members around the world, storing messages, photos, videos – entire life histories are there. I’m bored.

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Have You Survived The Kloutpocalypse?!?!

Jason Yormark

Round up as many Facebook friends and Twitter followers that you can! You would literally think it was a zombie outbreak the way people are responding to the latest Klout score changes. In fact 90% of those I work with don’t even know what a Klout score is.

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Have You Survived The Kloutpocalypse?!?!

Jason Yormark

Round up as many Facebook friends and Twitter followers that you can! You would literally think it was a zombie outbreak the way people are responding to the latest Klout score changes. In fact 90% of those I work with don’t even know what a Klout score is.

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The New Media Pecking Order

Twist Image

This past Sunday, the New York Times ' Sunday Review ran an opinion piece called, Got Twitter, You've Been Scored , by Stephanie Rosenbloom that looked at the emerging trend of brands using social media analytics platforms like Klout , PeerIndex and Twitter Grader to see how "influential" individuals are. Pushing this further, if everyone has their own media channel (because of our own, individual Twitter feeds, Facebook friends, personal Blogs, etc.) facebook.

BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media.

Social Media Complainers – your new BFF's

Akamai Marketing

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About?

Partnering with Brands Theme Week: The Ultimate Guide to Creating a Media Kit

ProBlogger

You will have noticed this week we have learned how to reach out to brands for advertising and sponsorship on our blogs – and the best way to sell yourself is to have all your details in a handy, professional media kit. Regular post topics or features that would appeal to brands.

This Week in Social Media – 6/26/13

Social Media Marketing

This should seem obvious by now, but brands with poorly performing mobile experiences annoy customers. It might make brands think twice before spending an inordinate amount of time on such sites. Facebook is working on a news reader.

How Nonprofit Pros Use Twitter

SocialFish

It’s the second most popular social network used by nonprofits, after Facebook. Always, always research hashtags before you use them – something that may seem benign may be used by people with whom you shouldn’t associate your brand. Use Klout score to prioritize influencers.