Convince & Convert

NOVEMBER 1, 2011

You have to keep up your Facebook. Jay: An interesting stat that I saw in the book was that people on Facebook, I think it was, created 90 pieces of content a month. I think we take it as gospel that people’s usage of Facebook has no cap, but I can’t imagine that that’s true. You’re an author.

Klout 121

Klout Social Capital Influencer Social Graph 121

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Getting a solid return on investment in social media is tough to measure. Another client wanted to target young single parents via Facebook which, on the surface, sounds like a good idea.

Analytics 380

Analytics Social Capital Klout Analysis 380

Convince & Convert

MARCH 6, 2012

I noticed that anytime someone wrote a blog post about Klout there would be this foaming at the mouth. Of course, now everybody knows about Klout and talks about Klout, but a year and a half ago it was unknown. We have very much in our social media bubble this culture of “I’ll scratch your back and you scratch mine.”

Klout 122

Klout Influencer Case Study Proposal 122