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Stop Wasting Time on Social Media if You don’t KNOW Your Ideal Customer!

Pam Moore

The return on investment in social media is simply not there. You spend hours each week working on blog content, visual images, posts for Facebook, LinkedIn, Instagram, tweets and more. The number of fans on your Facebook business page is increasing yet nobody talks to you. The heartbeat of social media is people.

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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy.

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The Social Media Venn Diagram

Jeff Esposito

A collective look at the social media landscape offers varying use types. With that said, there are three common threads that often emerge in individuals’ use of social media: self-absorption; voyeurism; and a need to be connected. Well, that was until folks added Facebook to it. Image - Despair.com.

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The Truth About Social Media Strategy

Convince & Convert

The biggest problem with organic social media for business is that the majority of companies are trying to employ a social media strategy that hinges on making social media do something it’s not well-suited to do: create new customers from thin air. “My Can you sell stuff to new people in social media?

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The 3 Social Media Rules for Death and Tragedy

Convince & Convert

When David Bowie died last week (and by the way, f*ck cancer) companies hither and yon decided to hitch their social media exposure and engagement wagons to Ziggy Stardurst , thinking that the strategy of “riding the hashtag” gave them license to use a person’s death as suitable fodder for social content.

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A Simple Way To Rethink Your Brand Narrative

Twist Image

Many brands fail to realize that the branding game is not one of broadcasting and Social Media. The true marketing imperative is to tell a great brand narrative. Once you've figured out your comfort levels in producing passive and active media, it then becomes the challenge of figuring out what you need to do next.

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Why Investors Need to Use Social Media

Convince & Convert

In the past, successful decision-making was based on knowledge garnered from traditional media, trade publications, and personal connections. However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. And that’s precisely where social media comes in.