Direct Marketing Observations

JUNE 7, 2011

One, there is a lot of useless “social&# content to sift through and Two, if the majority of people are not using Twitter and everyone is using Facebook, then why do we make brand assumptions based on a Twitter stream? If the answer is yes, this troubles me.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. JB’s services are broad from corporate identity to web strategy to brand advertising to content management.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Buzz Marketing for Technology

APRIL 21, 2010

There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Using a tool like Networked Insights you can take that data and start to understand where the conversations about your brand are happening most, and what the tone or sentiment of those conversations are.

Data 198

Data Social Media Radian6 B2B 198

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. know what people think of your brand? It's there for the taking.

Campaign 60

Campaign Social Media Content How To 60

Adam Sherk

APRIL 30, 2013

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Then building relationships with those users over time and coming up with ideas for outreach, content development and promotion. Klout and Kred.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Twist Image

JUNE 1, 2012

It seems like Judy Shapiro (Chief Brand Strategist at CloudLinux and blogger at Trench Wars ) was busy asking herself some very similar questions at the TechCrunch Disrupt conference in New York this past week. This culture collision starts to explain why marketers are facing tech fatigue and why Facebook's IPO languished. The brands.

Radian6 100

Radian6 Startup Marketing Adwords 100

Twist Image

MARCH 29, 2011

The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. Beyond that, the ability to customize the content behind a dashboard that offers more optics into how your organization responds and tracks these pieces of content can be critical. Social 2011.

Radian6 102

Radian6 Findability RSS Sentiment 102

Social Media Marketing

APRIL 22, 2011

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share.

Social Media 167

Social Media Klout Flickr Radian6 167

Convince & Convert

JANUARY 11, 2011

Instead of just counting the number of Facebook “likes” you accrue – which signifies nothing more than digital bumper stickering, instead track how often your fans click “like” and comment upon the status updates you post. Are tweets more important than Facebook shares? Should you care more about Digg submission than about comments?

Metrics 160

Metrics Postrank Social Media Klout 160

Janet Fouts

OCTOBER 25, 2010

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. For a while you’re addicted to watching who re-tweets you, mentions your brand on their blog or says something about you on a Facebook page. Are they writing content relevant to you and your brand?

Social Media 132

Social Media Data SM2 Radian6 132

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2).

Social Media 157

Social Media Radian6 Strategy SM2 157

Josh S Peters

NOVEMBER 23, 2009

An awareness campaign (social media or not) is used to increase the awareness of certain products or the brand itself. Increase conversations about your brand, change the current online sentiment of your brand? Want people to talk about your brand at all? What do you want to do? Meet them on their level.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Ari Herzog

SEPTEMBER 30, 2010

There are many guides for writing LinkedIn content but you ultimately are in charge of your own unique attributes. Specialties : Business consulting, social media, community building, business relationships, branding, marketing, mobile applications, digital marketing, social education, non-profits. Content Development.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Proactive Report

DECEMBER 18, 2009

It’s how you read news updates from friends on Facebook and Twitter. And since Google is now indexing real time content such as status updates and displaying them right at the top of a search results page, it’s vital for PR people to understand feeds and search. A branded, interactive video player that gives you analytics.

Filtrbox 69

Filtrbox Social Media Tools SM2 69

Convince & Convert

MARCH 25, 2010

Future Plans for Facebook For now, Facebook doesn’t allow outside access to Facebook fan page metrics, so that’s the one large hole in the Swix data set. Mr. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Private brand communities vs. Facebook. The range of Facebook usage is just 37% – 51%.

Social Media 149

Social Media B2B Strategy Consultant 149

SocMed Sean

FEBRUARY 3, 2013

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. 8) Take some time to learn the lingo of social media.

Social Media 279

Social Media Klout YouTube Foursquare 279

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. In a brand evangelism strategy, you’d take note of those who feel good about what you are doing: they already represent your target audience. Now you know who your brand loyalists are.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. ” You have to ask for leads.

B2B 185

B2B Social Media Review eBook 185

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We’ll be rolling out a Facebook page so that as many folks as possible can begin interacting around the issues covered in the book.

Upcoming 125

Upcoming Project News Social Media 125

Webbiquity SMM

SEPTEMBER 12, 2011

Tamara Mendelsohn of Eventbrite details five guiding principles for promoting events, including choose the right platform, publish your event to Facebook, and “define success metrics and don’t underestimate the effort required.&#. 5 ways to use social media to build a crowd for your event by Socialbrite. Social media: What lies ahead?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Socialized

SEPTEMBER 19, 2009

McLuhan clearly foresaw the whole phenomenon of blogging, Twitter and Facebook status updates. The value to a brand of a social media presence, whether through a corporate blog, Facebook page or Twitter account, is hard to dispute, but equally hard to measure. And all but one of them are dead. Marshall McLuhan. Socrates.

Social Media 223

Social Media Sysomos Privacy Radian6 223

Convince & Convert

FEBRUARY 23, 2012

The content changes more frequently. You’ve got to keep your foot on the gas the whole time in terms of changing copy, updating content, promoting this tweet versus promoting that tweet. Same is probably true in Facebook ads, as well, I would guess. Eric : Facebook ads just creep me out. We’ll see.

Social Media 118

Social Media Adwords B2B Training 118

Kikolani

NOVEMBER 29, 2010

Her latest posts include Facebook Wants Me to Connect with My Skype Contacts , Leaving Webinars for Business Development , and Writing for Myself First, Others Second on My Blog. Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun. Follow her @adriarichards on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

SEPTEMBER 15, 2010

Twitter) and social content sharing sites. Polaris is a slick, free Adobe Air-based desktop tool that displays eight GA charts at a glance, including the dashboard, traffic sources, top content, keywords and goal values. Trackur is sort of Google Alerts on steroids and competes with products like Radian6 and Attentio.

Tools 188

Tools Social Media Radian6 CoTweet 188

Webbiquity SMM

OCTOBER 5, 2010

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. Why should brands bother with Twitter? This table says why by Social Media Today.

Tools 207

Tools Twitter Tips Statistics 207

Diva Marketing Blog

MARCH 25, 2011

Two national brands, Chrysler and Aflec , were involved in twitter controversies. Third party contractors, an agency in one case, a freelancer in an other, tweeted posts that the clients felt reflected poorly on the brand promise. Understand the brand beyond the message. Understand the heart and mind of the brand.

Twitter 97

Twitter Radian6 Avatar Social Media 97

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Justin Levy

DECEMBER 6, 2009

While this does create some duplication, it ensures that we never miss any conversations happening around us, our brand, our competition, or our industry. I have followed you since I started on Twitter and Facebook. If you want to move to a premium and more robust service, Radian6 is awesome! link] margotzooms Terrific article.

Social Media 153

Social Media Case Study Marketing Study 153

Convince & Convert

JUNE 21, 2012

Read on for insights from Joe and our Social Media Stat of the Week ( this week : only 33% of people on social networking sites follow a company or a brand on social media sites). Keep emailing us or coming to the Facebook page or whatever. This episode features Joe Stupp of Chipotle. Listen Now. The RSS feed is: [link].

Radian6 119

Radian6 Social Media Statistics Company 119

Techipedia: Tamar Weinberg

JUNE 16, 2010

Branding Are my profiles complete? Fill out your bio by saying something about what people do with your brand. Do I have exclusive profiles for my brand? If you have your brand name as your Twitter handle and a portrait photo of you on your profile, you are getting it all wrong. Are my profiles well branded?

Questions 277

Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

JULY 8, 2008

A knowledgeable social media marketer has experienced repeated success on various social media websites and knows what sort of content succeeds and fails, and effective ways to write, submit, and promote various pieces. People are different, communities are different and marketers/brands are different.

Social Media 163

Social Media Marketing Consultant Communities 163

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., The software doesn’t provide a way to automatically segregate branded from unbranded search keywords (which would be nice), but this can be set up manually using “Campaigns.” about a specified blog post or other piece of content. Competition.

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

MARCH 27, 2017

The tools here can help marketers and social media managers monitor brand mentions, schedule posts across multiple social networks, manage multiple social media accounts, redirect posts for customer service followup, track performance metrics, and more. Measure social contennt performance, and monitor social media brand mentions.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Techipedia: Tamar Weinberg

MARCH 10, 2010

Over the next few months, I received multiple invites to various groups on Facebook and messages imploring me to participate in activities in which I had no interest. A few weeks ago, another person connected with me on Facebook who was referred to me by a social media buddy I never actually met. You can’t do everything at once.

Marketing 240

Marketing How To SEO Training 240

Convince & Convert

JULY 27, 2012

It’s six ingredients, top brands used to measure the revenue impact of social media.). I picked up a nasty cold when I was gone for last Monday’s show unfortunately, but I’m pressing through with the help of a crowdsourced regiment from Facebook. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Airlines 115

Airlines Sentiment Hotels ROI 115