Pam Moore

SEPTEMBER 8, 2017

There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. So, everyone in the conference room nods their heads, takes notes and smiles as if they are excited about the project. “ 15 Reasons Random Acts of Marketing (RAMs) Do NOT Work!:

Social Media 166

Social Media Marketing ROI Metrics 166

Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. What Is the Enrollment Cliff?

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Social Media Strategies Summit

SEPTEMBER 25, 2019

Businesses like Pizza Hut, Sephora, Starbucks, and many others have used chatbots to streamline their customer service, reinforce brand awareness and personalize the customer experience. In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. What Are the Benefits of AI Chatbots?

Examples 185

Examples Real Estate Hotels Marketing 185

Oktopost

DECEMBER 13, 2020

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. With face-to-face meetings, conferences, and trade shows all taken away from us, the only way to succeed now is to go digital.

Construction 118

Construction Marketing Authentication B2B 118

Hootsuite

NOVEMBER 14, 2022

And brands… As you know, social media changes constantly. Creators and brands, this article is chock full of strategies for both of you. Bust out your marketing plan and let’s go. Partner with brands. To maintain your integrity, work with brands that: Naturally fit your content and personality. sponcon. ).

Social Media 112

Social Media Brands Tips Affiliate marketing 112

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. This action furthers their connection with your brand.

Engagement 98

Engagement Tips Loyalty Metrics 98

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Sprout Social

NOVEMBER 22, 2022

Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. For example, many TikTok marketing agencies specialize in creative productions and talent management. The same goes for creating your social media marketing agency. Define your niche and services.

Social Media 93

Social Media How To Marketing Price 93

Sprout Social

JULY 5, 2022

Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. First, let’s uncover why building a YouTube marketing strategy is important.

YouTube 123

YouTube Video Authentication Education 123

Social Media with Romona

MARCH 5, 2020

Read to stay up-to-date on the best practices of social media marketing, email marketing, online marketing, affiliate marketing, and personal branding. I know many of you may be really concerned about the Coronavirus outbreak. Romona Foster. Wherever You Are.

Meeting 40

Meeting Affiliate marketing How To Training 40

Pam Moore

AUGUST 7, 2018

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? A list of random acts of marketing doesn't count. You are guilty of random acts of marketing every day and you know it.

Social Media 112

Social Media How To Training Industry 112

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They forget their core business and marketing goals.

ROI 78

ROI Strategy How To Marketing 78

Oktopost

FEBRUARY 7, 2021

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. For someone who’s worked in digital marketing for a long time, it was clear to me the rise of social media over the past decade.

Conference 94

Conference Message Boards Training Data 94

Hootsuite

MARCH 18, 2020

Here are three small ways Hootsuite is going to help: Supporting our customers : in addition to our usual support and fully operational team, we’re launching a series of free online workshops on how brands can build better processes for crisis management, as well as a new upcoming virtual conference. Get expert help: @Hootsuite_Help.

HootSuite 143

HootSuite Health Care Module Training 143

Convince & Convert

OCTOBER 8, 2014

In my post yesterday, I talked about how virtual conferences are the dipping dots of marketing—marketing of the future and my current favorite outreach marketing tactic. » Digital Marketing digital marketing event marketing grouphigh influencer outreach outreach marketing social media strategy virtual events'

Eventful 145

Eventful Conference Influencer Course 145

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Convince & Convert

SEPTEMBER 3, 2013

Everyone in today’s job market needs to have marketing skills. We all have personal brands and have to constantly position ourselves to get the type of work we want, whether that be as an employee or business owner. You can see them at conferences, email them and reply to their tweets. Image via BigStockPhoto.com.

Tips 144

Tips Marketing Skills Meeting 144

Keyhole.co

MAY 30, 2023

Oftentimes, you see a handful of players dominating a particular industry despite having so many brands offering the same thing. You can also look for gaps in the market that your competitors need to address. Another thing to look at is your competitors’ marketing strategies.

Analysis 52

Analysis How To Marketing Price 52

Ignite Social Media

OCTOBER 9, 2020

From Hollywood award shows to industry conferences, they’re all virtual in some capacity. By now, it’s likely you’ve sat through a conference or event yourself and have seen an array of ways these can be conducted; some informational and entertaining, some maybe not as exciting. Consider Leveraging an Audio Cue.

Eventful 143

Eventful Social Media How To LinkedIn 143

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

APRIL 25, 2016

I am a storytelling and comedy nerd, a marketer, and a comic improviser. Brand control is an illusion. Brands that embrace preparation, trust, empower others, and then playfully ditch “the script” as needed will inherit the video streaming earth. The Rise of the Improvisational, Adaptable Brand. highlight to tweet).

Video 60

Video Brands Conference Eventful 60

Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. For some brands, focusing on true engagement works well.

Feed 167

Feed Feedly Metrics News 167

Pam Moore

AUGUST 7, 2018

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? A list of random acts of marketing doesn't count. You are guilty of random acts of marketing every day and you know it.

Social Media 60

Social Media How To Training Industry 60

Oktopost

APRIL 30, 2020

In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. With conventions and conferences on hold, marketers are looking for tools to help them explore digital alternatives.

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. Conferences and trade shows may be fading into memory, but new ideas and opportunities are emerging in their place. As the source of more than 80% of their social media leads , LinkedIn has always been the bright center of the universe for B2B marketers.

B2B 136

B2B Social Media Strategy LinkedIn 136

Pam Moore

MAY 30, 2018

Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes. Buyers are tired of brands taking advantage of them. They want to be in control and be able to trust the brands they invest their dollars in.

Social Media 157

Social Media Authentication Metrics Feed 157

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Well, for the same reasons you need a marketing automation platform, and to adopt SEO and market intelligence.

Engagement 118

Engagement B2B Data Social Media 118

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?

Tools 247

Tools Adwords Marketing Class 247

Buffer Social

AUGUST 16, 2023

So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly. By focusing on a niche, we were able to: Position the agency as an industry expert by creating specific valuable content, speaking at PR conferences, and hosting free marketing webinars.

Strategy 74

Strategy Press Release Startup Reputation 74

The Realtime Report

JANUARY 28, 2017

Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge. Most B2B marketers are still using a social media playbook developed by B2C companies.

B2B 91

B2B ROI Social Media Hashtag 91

Pam Moore

SEPTEMBER 7, 2016

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They forget their core business and marketing goals.

Social Media 60

Social Media Tips Marketing Social Networking 60

BeingOptimist

AUGUST 14, 2023

It offers you the opportunity to connect with industrial leaders, join professional groups or participate in world-class webinars. Beside all these things you can also work on your personal branding which can help you get a stronghold in the market. Best Tips for Building LinkedIn Connections 1.

LinkedIn 40

LinkedIn Tips FAQ Groups 40

agora pulse

JANUARY 15, 2019

Live videos give you an opportunity to give your brand some personality and connect with your audience. Joint “Webinars” or “How To” sessions. A fun way you can do this is to create Instagram Live collaboration in the form of a “webinar” or joint teaching experience. Announcements.

Collaboration 112

Collaboration Instagram Examples Influencer 112

Kikolani

SEPTEMBER 14, 2010

If you’ve been interested in learning more about Internet marketing for your blog, brand, or business, there are a ton of resources out there, from blogs to ebooks, classes to conferences. But if you want something structured without any expenses involved, why not start with a free 10 week Internet marketing course ?

Course 139

Course Marketing Analysis Paid Search 139

Twist Image

MAY 2, 2012

What these people fail to realize is that marketing using these digital channels is not a linear process and very much like a relationship. The dynamics at play call for very different strategies and tactics as you move from brand to brand. conference. digital marketing. direct marketing. email marketing.

Conference 102

Conference Affiliate marketing Instagram Mobile 102

Twist Image

NOVEMBER 20, 2010

There are many people who want to move ahead in Marketing. There was a problem with trying to get ahead in Marketing. Prior to the Internet, if you strived for more in Marketing, it wasn't easy to find the tools, networks and people to help you get ahead. Watch hours of Marketing and advertising videos on YouTube.

Conference 109

Conference Education Skills YouTube 109