Remove Brands Remove Communities Remove Crowdsourcing Remove Influencer
article thumbnail

Inside The Arboretum: How Sprout built a 10,000-member strong community

Sprout Social

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

article thumbnail

Brands Using Social Media to Take a Stand Against Racism

Likeable

Throughout the past two months, many brands have been using their platforms (and their dollars) to support anti-racism organizations and the Black Lives Matter movement. While a majority of these brands have remained silent in the past on similar issues, this time has been different. Pernod Ricard: Crowdsourcing App.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways Fitness Brands Can Appeal to the Work-From-Home Crowd

Pixlee

Consumers are looking to engage with fitness brands that can make the transition to ‘working-out from home’ as smooth as possible. . Fitness brands have the opportunity to drive new connections and become the ultimate thought leaders in the fitness space with their communities right now. Free Online Classes.

Brands 71
article thumbnail

The pros and cons of social media

Sprout Social

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

article thumbnail

Complete Guide to Instagram eCommerce in 2022

Hootsuite

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. A direct line to your consumers allows you to turn followers into brand advocates.

Instagram 117
article thumbnail

How Brands Use Digital Events to Engage Their Customers

Pixlee

With digital events, marketers can bring exclusivity and #FOMO with a compelling brand narrative. Digital events might be a tough sell for new prospects of your brand – but influencers and partners can help generate interest and attention. Crowdsource topics, themes, and content. Keep it Collaborative.

article thumbnail

A closer look: What brands need to know about COVID-19

Sprout Social

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. Brands and celebrities are changing how they respond. What the future holds for brands. The conversation sentiment in March hit a high of 50% positive. Happy Hour.

Brands 114