Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. Source: Pew Research.

Brands 108

Brands Facebook Journal Issues 108

Jon Loomer

NOVEMBER 22, 2022

We’re entering one of the biggest weeks and months of Facebook advertising for the year. Some brands will be jumping into Facebook ads for the first time this year to increase sales. Look, if you’re an e-comm brand, this is your time of the year. Consumers are looking to buy gifts. Who is This Bad For?

CPM 187

CPM Discount Facebook Advertising 187

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brands 110

Brands How To Sentiment Metrics 110

Ignite Social Media

JUNE 22, 2021

In 2021, no longer are social channels such as Facebook, Instagram, Twitter, and others, strictly top and mid-funnel. In 2019, Facebook introduced offer ads and today we’ll dive into why you want to consider offer ads in your future business strategy. What Are Facebook Offer Ads. How Your Business Can Benefit From Offer Ads.

Facebook 180

Facebook Discount CPC Notification 180

agora pulse

AUGUST 23, 2018

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform. The Brand Story Ad.

Advertising 111

Advertising Campaign Facebook Buy 111

Sprout Social

MARCH 20, 2023

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. This bite-sized content can supercharge your social strategy and brand awareness. 55% of TikTok users bought something after seeing the brand on the app. Facebook Stories: Facebook Stories are very similar to Instagram Stories.

Buy 118

Buy Video How To Template 118

agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. With social media, you can do everything, from increase brand awareness and generate new leads to drive sales and cultivate loyalty. Email lets your brand send targeted promotions without having to pay for ads.

Campaign 150

Campaign Social Media UGC Marketing 150

Social Media Strategies Summit

DECEMBER 4, 2020

Parties and gatherings may be smaller, but consumers are looking to make this season feel more festive than ever before, and they’re asking for brands to help them get there. If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. Remind Followers About Alternatives to Shipping.

Campaign 130

Campaign Social Media Retail How To 130

Buffer Social

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. billion in the U.S.

Examples 92

Examples Campaign Discount Marketing 92

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike. In fact, surveys show that the majority of Facebook users follow at least six brands.

Small Business 100

Small Business Engagement Strategy Facebook 100

Ignite Social Media

JANUARY 3, 2017

We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. Buy while the going is good! Good luck out there and happy buying. Invest in Instagram.

Buy 127

Buy Social Media CPM CPC 127

Ignite Social Media

APRIL 23, 2020

The presidential election in November will impact traditional and digital media buying even if you’re not running political ads this year. million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). Brands Should do Additional Monitoring.

Campaign 101

Campaign CPA CPM Cost 101

The Realtime Report

MARCH 5, 2014

Starting March 4th, consumers can instantly purchase products that they see on TV through Twitter, Facebook or Instagram. Chirpify’s new #actiontags for TV could be a game-changer for brands, making it possible to create conversions and purchase opportunities directly from TV ads. The hybrid of old and new media is promising.

Buy 164

Buy Products Instagram Twitter 164

Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works. Guess what?

Facebook 204

Facebook Eventful Campaign Conversation 204

Ignite Social Media

JULY 10, 2020

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. While Facebook’s stock price hit an all-time high on July 7 th , one of the key boycott dates, all is not sunny in Menlo Park. Where to Invest Social Ad Budgets. Their ad platform has also improved over the years. Influencer Marketing.

Brands 176

Brands Facebook LinkedIn Influencer 176

Webbiquity SMM

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. Testimonials: People who bought a product or service provide short, quotable statements reflecting their positive brand experiences. Having an expert talk positively about your product can improve trust and enhance brand credibility.

comScore 299

comScore Marketing Case Study Review 299

Social Media Strategies Summit

NOVEMBER 30, 2020

And this is the potential that ecommerce brands are capitalizing on. Plenty of small brands were built for Instagram, or rather, it was Instagram that helped build them in the first place. Ecommerce brands need to make the most of this opportunity. It allows brands to showcase their products on posts and Stories.

Products 164

Products Instagram Brands How To 164

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 128

Review Brands How To Analysis 128

Jon Loomer

JANUARY 2, 2022

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. Read Facebook’s ad policies. When you create such a campaign, you’ll need to declare that your ads are related to a special ad category. Ignorance of these rules is negligence.

Facebook 213

Facebook Policies Issues Reputation 213

Ignite Social Media

OCTOBER 14, 2019

As we head into the back half of October, we approach a time of year that is integral for so many brands’ bottom lines – the holiday season. While we’re still a few weeks out from full-on holiday cheer in every storefront, the time to plan your holiday social campaign is now. Need some help getting started? Choose the Right Channel(s).

Campaign 145

Campaign Report Influencer Social Media 145

Ignite Social Media

SEPTEMBER 4, 2019

Given Facebook is still a priority channel for many brands, we wanted to share 3 main trends we’re seeing that could have a big impact on social media strategies for next year. More Focus on Multiple Placements & Automatic Buying. Increased Priority on Private Messaging and Facebook Groups.

Trends 146

Trends Facebook CPM CPC 146

Ignite Social Media

OCTOBER 6, 2017

Ever since Facebook changed the organic content algorithm in 2013 , paid media support has been an important part of social media strategies. There are two strategies for approaching paid media buying: directly from the platform or through third-party software companies. Trends in Paid Social Buying.

Buy 107

Buy Social Media Strategy Software 107

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115

Brands How To Authentication Collaboration 115

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Oktopost

MARCH 10, 2022

I believe in the power of brand, I know that familiarity and consistency breeds trust, and I don’t buy into the notion of awareness being of lower strategic importance than demand as an objective. What do you want your social media campaigns to achieve? Or are you more focused on using social media for brand awareness?

ROI 174

ROI B2B Social Media Brands 174

Hootsuite

MAY 19, 2022

“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. Then in 2009, Facebook added an identical feature to its platform.

Tips 141

Tips HootSuite Facebook How To 141

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Tools like Creator Studio for Facebook and Instagram can help. It’s a one-stop shop that’s excellent for beginner creators and brands. What is Creator Studio?`

Instagram 107

Instagram Facebook Marketing Features 107

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu. What’s the best approach for creating that strategic plan?

Social Media 267

Social Media Tips Marketing HootSuite 267

Socialized

JANUARY 23, 2021

Messenger is an indispensable Facebook feature for over 1.3 billion active users per month when you understand that many people actually use it to communicate frequently with brands and companies. users had employed a regular messaging application to connect with a company, as per a Facebook commissioned report.

Facebook 130

Facebook How To Issues Loyalty 130

Jon Loomer

DECEMBER 3, 2019

The typical advertiser has one primary set of goals with their Facebook ads: Generate the most conversions at the lowest cost. You build campaign after campaign driving people to a sales page. This has always been the cornerstone of my Facebook ads strategy. They know your brand. Those who will never buy from you.

Facebook 174

Facebook Training Cost Buy 174

Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. Here’s a preview of five social media advertising strategies to look forward to in 2023.

Advertising 238

Advertising Social Media Strategy Authentication 238

Social Media Strategies Summit

MARCH 25, 2021

“Social commerce” isn’t only about seeing a product on social, clicking a link through to a landing page, then buying it on the brand’s website. Rather it encompasses the whole buying process – everything from product discovery, to research, to adding-to-kart, and paying – happening directly via social media. Source: Facebook ).

Examples 223

Examples Retail Instagram Buy 223

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. What Are Facebook Ads?

B2B 118

B2B Facebook How To Campaign 118

Jon Loomer

FEBRUARY 12, 2024

I admit that I miss the old days of Facebook advertising — before it was Meta advertising. It’s not uncommon for advertisers to exclude all current customers when promoting a product that current customers can buy. They consider it a “true prospecting” campaign and only go after completely new customers.

Advertising 183

Advertising Campaign Cost Conversation 183

Ignite Social Media

FEBRUARY 26, 2024

We’ve been doing nothing but social media marketing for brands since 2007. You once programmed Facebook Tabs for six straight months; 6. Facebook Business Manager may be causing your blood pressure issues; 10. Your blog was an important part of your personal brand; 15. But we know we’re not the only ones.

Flash Mob 157

Flash Mob Social Media Marketing Meme 157

Buffer Social

NOVEMBER 20, 2018

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking and local farmers markets would lead to starting a nationally-recognized food brand. Tommy’s Superfoods needed a way to simultaneously increase brand recognition and brand loyalty. But that’s exactly what happened.

Hashtag 100

Hashtag Campaign Brands Retail 100

Jon Loomer

NOVEMBER 1, 2019

What is the method to guarantee success for your Facebook ads? How can you make changes that will turn your Facebook ad spending from a failure to a profit? You can run drip campaigns via email and coincide those email campaigns with Facebook ad campaigns. And Facebook will have a difficult time optimizing.

Facebook 137

Facebook Sample Samples CPM 137