Webbiquity SMM

MAY 23, 2011

Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. number of blog subscribers, Twitter followers, Facebook fans). Blogging (a corporate blog is the center of most successful B2B social media programs). Blog visits and subscribers.

B2B 190

B2B Social Media Case Study Study 190

Oktopost

MARCH 7, 2022

Instead, try contributing value to the conversation, offer a blog post, or a video you’ve created. Social Listening Metrics to Track. This is a particularly helpful metric around branding, and understanding where you measure up to your competition. Did it provoke a new white paper on customer pain points?

B2B 155

B2B Sentiment Analysis Reputation 155

Waxing UnLyrical

APRIL 3, 2015

Matt LaCasse : Old School metrics. Lukas Treu : White papers. Dave Van de Walle : Blog posts that declare a tactic dead. Gini Dietrich : Mass pitching even though a bunny dies every time it happens. Emily Stivers : Press releases. Claire Celsi : Fact sheets. Robin Ferrier : Canned Q&As. Mary Deming Barber : AVEs.

Press Release 100

Press Release Consultant Metrics Communities 100

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Only four of the 10 have blogs, and of those, three have had a total of four or fewer new posts in the last 60 days. Building readership for a blog takes time. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Convince & Convert

JULY 26, 2011

Blogging isn’t free. Creating and sustaining a good blog for yourself or your company is a highly labor-intensive proposition. The people (maybe you) working on the blog could be doing something else that helps the company make money, save money, or both. Thus, blogging presents a serious opportunity cost to the company.

ROI 156

ROI Cost Hosting Analytics 156

Pam Moore

MARCH 29, 2017

You landed on the right blog post today and will find answers! Choosing metrics for success. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper). If these thoughts seem familiar to how you feel, no worries.

Social Media 60

Social Media Small Business ROI Analysis 60

Waxing UnLyrical

MARCH 11, 2015

With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Our understanding of PR metrics needs a paradigm shift, though. And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world.

Metrics 100

Metrics How To Discount Analytics 100

Twist Image

AUGUST 21, 2012

Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing.

Advertising 102

Advertising comScore Metrics Industry 102

Pam Moore

SEPTEMBER 9, 2020

If yes, you definitely landed on the right blog post today. The supporting podcast episode also digs into the key metrics and content to help you optimize each stage of the funnel. This blog, my podcasts and videos are loaded with resources to help you maximize your cotnent marketing results. Hopefully you make the cut! :).

Conversation 78

Conversation Template Templates Marketing 78

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. Bailey Gardiner is mostly blog-oriented too. White Horse does more chunky content like white papers and Webinars. Five blogs posts per week are better than three. Five blogs posts per week are better than three. If you can’t do two, kill the blog.

Content 131

Content Marketing Cost Metrics 131

Oktopost

OCTOBER 10, 2022

While visibility can be measured in many different ways, it’s most commonly tracked with these metrics: Viewability: The percentage of ads that were actually seen by the intended recipient. Landing pages, white papers, and other sales assets can help your partners generate more leads.

Brands 77

Brands B2B SEO Influencer 77

Idaconcpts

JUNE 4, 2014

Just look at how often Google changes the rules and metrics for SEO! It used to be called “Guest Blogging” but now we call it “Content Marketing.” Guest blogging is still a huge part of content marketing but if you want to make it work for you now, you don’t want to send people directly to your website. Content Marketing.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Blogs and Wikis in the Business World. WHITE PAPERS. src = [link]. }. Webcasts |. Podcasts |. Solution Centers |. Background.

Company 122

Company How To Case Study Mobile 122

Buffer Social

MAY 1, 2017

If the goal of your first Facebook ad is just to drive traffic to a blog post, maybe your success metric there is simply cost per click (CPC). These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. Set expectations based off of the sequence.

Facebook 103

Facebook CPC Avatar Social Media Management 103

Hootsuite

MAY 31, 2023

What metrics should we track to measure social media success? Repurposing content Looking to turn a white paper into an Instagram post? For example: Write a short Instagram post that gives a synopsis of this blog [INSERT BLOG]. Turn this blog into an Instagram post. How often should we post?

Social Media 141

Social Media HootSuite How To URL 141

SocialFish

APRIL 5, 2011

This quarter we had regular meetings, made numerous introductions, and helped NAHB think through a variety of issues–from monitoring to benchmarking and metrics dashboards. We’re also doing a blog series on the Avectra blog, and submitted proposals for interactive presentations at forthcoming association conferences.

Review 150

Review Social CRM Consultant Module 150

Socialmedia.biz

JULY 23, 2017

Smarp can also automatically pull content from your social media pages and RSS feeds, so that every new post on your blog will automatically aggregate to your Smarp feed of suggested shares. The metrics on offer are extremely basic, but the visualizations are clean and accessible. One of Smarp’s best features is its advanced analytics.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Smarp can also automatically pull content from your social media pages and RSS feeds, so that every new post on your blog will automatically aggregate to your Smarp feed of suggested shares. The metrics on offer are extremely basic, but the visualizations are clean and accessible. One of Smarp’s best features is its advanced analytics.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. Blogging – 70%. This excellent study provides a wide array of answers, statistics and insights. Exposure vs. ROI.

Report 191

Report Social Media B2B Newsvine 191

Keyhole.co

OCTOBER 16, 2023

Some options to consider might include an email marketing newsletter and downloadable guides/white papers you can offer on your website. Developing a social media strategy for your clients means defining the goals for their campaign, as well as the metrics you’ll use to measure your success.

Social Media 52

Social Media Marketing How To Cost 52

Pam Moore

AUGUST 13, 2019

These approaches to branding were invented and used by smart marketers long before Instagram, Facebook, Twitter, LinkedIn and blogging. 15 Tips to Zoom Your Brand (white paper). Branding strategies, brand storytelling and even emotional branding is not new. Supporting Resources: 2019 Content Editorial Calendar Template.

Brands 60

Brands Authentication Template Templates 60

Convince & Convert

JULY 29, 2012

” white paper. The accuracy of this reporting is improved with multi-channel attribution that shows when customers use multiple means (for example: google search, twitter, linkedin, blog post, webinar) before purchase. The people that read your company blog and watch your videos and look at your pins?

ROI 141

ROI Social Media Social CRM Survey 141

Social Media Marketing

AUGUST 8, 2013

Metrics / Measurement / Big Data Facebook ads are undervalued by the last-click attribution model ; it''s likely that Facebook ads see better interaction earlier in the purchase funnel, which is confirmed by the Google white paper on the Customer Journey to Purchase What data are marketers interested in?

Social Media 167

Social Media Nielsen Press Release News 167

Pam Moore

DECEMBER 9, 2019

2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. It would be impossible to do such in one simple blog post. Content title (blog, video, etc.). Blog categories. Categories / Playlists.

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. It would be impossible to do such in one simple blog post. Content title (blog, video, etc.). Blog categories. Categories / Playlists.

Template 78

Template Templates Social Media Content 78

Pam Moore

SEPTEMBER 7, 2016

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Is it the need for belonging?

Social Media 60

Social Media Tips Marketing Social Networking 60

Webbiquity SMM

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Here are five key takeaways from this research: Image credit: e_Strategy Trends.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

JANUARY 2, 2013

79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. B2B Lead Blog ). 57% of companies say they generated sales through their blogs, and an identical share have closed business through LinkedIn.

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about humanization.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Kikolani

FEBRUARY 3, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Blogging / Writing. 4 Key Analytics Metrics That You’re Probably Underestimating – What are your site visitors trying to tell you? The Resources Mashup.

Mashup 113

Mashup Resources RSS SEO 113

Convince & Convert

APRIL 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble? Sore spot with us PR types.) Sore spot with us PR types.)

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

MAY 12, 2016

” It can be reused for other marketing purposes, including content for your website, social media channels, and blog. Gather the Final Metrics and Analytics. Pay special attention to the following key metrics during and after the webinar to benchmark performance and segment your follow-up actions. Attendee Ratio.

Tips 60

Tips Survey Hosting Metrics 60

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Strategy Consultant RSS 120

Sprout Social

MAY 18, 2016

We realized that one of our highest traffic-driving blog posts–a guide that lists the perfect image sizes for each social network and post type–could be turned into an interactive tool, and Landscape was born. Consistently Update Your Blog. Your company blog should is one of the most powerful ways to generate demand for your company.

Strategy 78

Strategy Marketing Report Resources 78

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Let’s say you have a white paper for download on your site.

Consultant 124

Consultant Metrics Social Media Social CRM 124

ProBlogger

JANUARY 30, 2013

To attract more interested buyers, ensure you have white papers or videos showing why your products are the best on the market, and explaining your competitive edge. Originally at: Blog Tips at ProBlogger. Lead nurturing is the new lead generation. Your customers aren’t stupid. It is yet to be seen.

ROI 40

ROI Content Buy Cost 40

Diva Marketing Blog

FEBRUARY 24, 2011

For other people ROI can mean a set of metrics that support a strategy’s goals. In BKV’s case (we’re an ad agency), we have to track downloads of our white papers, then re-market to those prospects to see if we can turn them into customers. For some people ROI translates only to sales dollars. Which camp are you in and why?

Social Media 75

Social Media ROI How To Cost 75