Social Media Strategies Summit

JULY 19, 2023

TikTok rose from the ashes of the Musical.ly For many of us, the short video platform is the go-to destination for entertainment — the type of stuff we scroll through quickly when we get a few minutes of downtime. And it seems we like being distracted , given that the average TikTok user opens the app 19 times daily.

Brands 130

Brands Energy Sports Fashion 130

Webbiquity SMM

JANUARY 24, 2023

TikTok continues to gain traction even as concerns grow about it being Chinese spyware. More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format.

Advertising 238

Advertising Social Media Strategy Authentication 238

Webbiquity SMM

MAY 25, 2021

Instagram, TikTok, Snapchat, and of course Clubhouse has been getting a lot of attention lately. James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” James Creech has a unique perspective on influencer marketing.

B2B 306

B2B Influencer Platform SMS 306

Sprout Social

OCTOBER 26, 2023

To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. From influencer marketing growth stats to data surrounding the top three influencer marketing platforms, learn more about the state of this marketing strategy and how to get started.

Statistics 128

Statistics Influencer Strategy Marketing 128

Jon Loomer

OCTOBER 17, 2022

I’m on TikTok. Too uncomfortable to get in front of the camera. Why I’m there and what my plans are could be an entire blog post in itself. Follow me already. TikTok vs. Facebook Ads Manager. Once I first started experimenting with TikTok Ads Manager a month ago, I was blown away. Plenty More!

Facebook 188

Facebook Eventful Instagram Video 188

The Realtime Report

APRIL 4, 2022

Short Links on TikTok: Tips Marketers Need to Know. TikTok has taken social media by storm and shows no signs of slowing down. TikTok has grown in popularity for the bite-sized mobile content that allows users to make five second to three-minute-long videos that can be curated with effects and music directly from your phone.

Tips 172

Tips Marketing Authentication Collaboration 172

Jon Loomer

NOVEMBER 6, 2022

If you’ve been following me on any of my primary social channels during the past month or so, you’ve likely noticed a very clear pivot. It required getting uncomfortable. I was forced to get in front of the camera, something I really haven’t liked doing. Oh… And please follow me on TikTok (if you can).

Video 186

Video Instagram Meme Facebook 186

Social Media Strategies Summit

JULY 16, 2022

Want to start advertising on TikTok? For many brands, TikTok is no longer the hot new thing in social media; it’s become a staple of their marketing strategies. TikTok might have made its name through dance challenges, but today it’s become much more actionable. 66% of users agree TikTok has helped them decide on a purchase.

How To 200

How To Template Templates Metrics 200

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Agility is vital.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Social Media Strategies Summit

JULY 22, 2022

Today, it’s become integral to many brands’ marketing strategies — and it’s only getting more popular. According to HypeAuditor , 30% receive more than seven brand collaboration proposals monthly, while 87% get at least one offer monthly. When it comes to finding influencers, it’s easy to get obsessed with follower counts.

Influencer 214

Influencer Brands How To Hashtag 214

Hootsuite

JANUARY 29, 2024

This blog post will change your life. Okay, maybe not — but it will teach you how to create an effective social media hook for TikTok, Instagram, and beyond. When it comes to engaging Instagram’s 2 billion active users and TikTok’s 884 million active users , capturing attention is more than half the battle. We used a hook.

Examples 107

Examples Social Media HootSuite Instagram 107

Social Media Strategies Summit

APRIL 8, 2021

But you’d be wrong because lurking in the seventh spot is TikTok. Over the last 18 months, global search interest in Instagram has more or less stagnated, whereas TikTok’s has seen an eightfold increase. If Instagram Stories were a straight copy of Snapchat , Instagram Reels is an effort to replicate TikTok. Ever used TikTok?

Instagram 233

Instagram Brands Real Estate Remix 233

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. According to RivalIQ , the top-performing schools on TikTok see a median engagement rate (by view) of 6.7%. So TikTok is still a comparatively under-utilized resource.

Education 162

Education Examples Content Nielsen 162

Hootsuite

NOVEMBER 29, 2022

What if I told you that TikTok SEO can help your content reach more people and even make your videos go viral? If you’ve been sleeping on your social media SEO strategy , this blog is for you. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6

SEO 114

SEO Video Microblogging How To 114

Keyhole.co

FEBRUARY 28, 2024

Every content piece follows a definite brand style and an unhinged tone, while still packing a whole lot of entertainment. million follower count and generated 229.6 million likes on their TikTok profile. million followers. From over 16.2 And it paid off. Duolingo now has a whopping 10.3

Social Media 105

Social Media Strategy Meme Education 105

Hootsuite

NOVEMBER 7, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Algorithms are the reason why no two users will see exactly the same social content, even if they follow all the same accounts. How do social media algorithms work? What a job that would be!)

Social Media 137

Social Media HootSuite Trends Feed 137

Hootsuite

SEPTEMBER 25, 2023

Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1.

Industry 125

Industry Engagement HootSuite Analytics 125

Social Media Strategies Summit

JUNE 24, 2022

It’d be easy to dismiss Instagram Reels as a shameless TikTok clone. Additionally, research from Whistle Wise revealed that 87% of Gen Z TikTok users who have also used Reels for Instagram agree that the two platforms are the same. Whether it is or isn’t, that doesn’t change the fact that people like it. View this post on Instagram.

Examples 165

Examples Instagram Brands Transportation 165

Jon Loomer

NOVEMBER 29, 2022

Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. But, I fully understand and appreciate why they don’t get it because I was one of them until recently. After years of prioritizing my blog (I haven’t abandoned it!),

Video 200

Video Marketing ROI Buy 200

Hootsuite

AUGUST 22, 2023

What can I say to get them to pay attention to me? In this experiment, we tested some popular social SEO tips to see if they worked on TikTok and Instagram. Bonus: Download a free social SEO checklist and follow pro tips for Facebook, Instagram, TikTok, YouTube, Twitter, and LinkedIn to get your posts seen by more people.

SEO 89

SEO Social Media HootSuite Instagram 89

Jon Loomer

SEPTEMBER 27, 2023

I started this website in 2011 and wrote 600 blog posts during the first two years. I applied much of what I learned with blogging to short-form video creation. I like to think I’m pretty good at blogging and creating videos, but that’s ultimately not why I’ve succeeded at it and so many others have failed.

Content 181

Content Metrics Video Publishing 181

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. Let’s get started. What is TikTok SEO?

SEO 93

SEO How To Hashtag Engineering 93

SocMed Sean

JANUARY 13, 2022

TikTok has been taking the world by storm. For TikTok’s outsiders though, it may be considered a silly or even strange app, but trust me when I say that TikTok can be anything you make of it-- you just have to let your creativity loose. But what is TikTok, exactly? So how can you get started with creating TikTok content?

Tips 130

Tips Content Video Hashtag 130

SocMed Sean

JANUARY 20, 2022

At the same time, the concept of making money from blogs and earning an income from our social media influence was steadily growing. At the same time, the concept of making money from blogs and earning an income from our social media influence was steadily growing. One of the biggest uses for Pinterest is just to get inspiration.

Fashion 130

Fashion iPhone Travel Posterous 130

Hootsuite

NOVEMBER 10, 2021

At a glance, it might seem like TikTok is simply a platform for comedy sketches and dancing moms, but the business opportunities on TikTok are juicy. After all, TikTok has 1 billion monthly active users. And with the launch of TikTok Shopping , the commercial potential here only continues to grow. Get to know TikTok.

How To 143

How To Hashtag Trends Analytics 143

Social Media Strategies Summit

DECEMBER 14, 2023

Semrush’s State of Content Marketing Report for 2023 found that well-conducted audience research ranks highest in terms of factors leading to positive results, followed by SEO, publishing more content, and boosting quality. They will encourage your audience to continue returning to your blog repeatedly.

Content 221

Content Marketing Loyalty Collaboration 221

Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? This blog post wouldn’t be very helpful if we left it at that though, would it? Questions to ask yourself before joining TikTok. New ones crop up all the time, so what’s so special about TikTok? Is my audience on the platform?

Questions 104

Questions Banking Insurance HootSuite 104

Hootsuite

JANUARY 2, 2024

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Some of the most common ways to measure social media growth include: Social media follower growth: How many new followers you gain in a set period of time. We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024.

Social Media 105

Social Media Strategy HootSuite Hubspot 105

Social Media Strategies Summit

SEPTEMBER 26, 2023

When creating social media posts for your brand, focus on investing in high-quality content that gives your followers precisely what they need. That’s why it focuses its social media use on offering followers advice from industry experts. Do Your Followers Feel Emotionally Aligned With Your Brand Message? Yes, 27.3%

Social Media 130

Social Media Brands Content UGC 130

Social Media Strategies Summit

FEBRUARY 9, 2023

But it also presents challenges — not least how to grow your following from scratch. Mike and his team grew those accounts from zero to almost 150,000 followers in just five years. I would recommend honing your craft on one platform and then slowly building up your following and fan bases before launching another channel. “I

Social Media 200

Social Media Energy How To Tweetdeck 200

Hootsuite

JANUARY 24, 2023

Have you ever wanted to become a TikTok influencer? Some of TikTok’s top influencers make thousands of dollars daily with sponsored posts and featured content. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 What is a TikTok influencer?

Influencer 101

Influencer How To HootSuite Trends 101

Keyhole.co

MARCH 4, 2024

In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success. This has led to them amassing millions of followers across different social media platforms. million LinkedIn: 9 million TikTok: 31.9 million LinkedIn: 9 million TikTok: 31.9

Analysis 98

Analysis Social Media Strategy Meme 98

Hootsuite

APRIL 6, 2022

TikTok has released a new feature that is going to make life a whole lot easier for content creators and businesses alike. The new native TikTok scheduler allows you to schedule a video post up to 10 days in advance. Here’s how to schedule posts for TikTok! million followers with only 3 studio lights and iMovie.

How To 128

How To Analytics Privacy Authentication 128

Hootsuite

NOVEMBER 17, 2021

The number of likes your TikToks receive has a significant impact on the growth of your account—the number of followers, the views on each video, and even how much cash you can make if you’re monetizing your content. Here’s how to get more likes on TikTok. Why are TikTok likes important? They love you.

Tips 122

Tips How To Trends Posterous 122

Ignite Social Media

NOVEMBER 17, 2021

TikTok Goes Mainstream. This trend has been underway for more than a year, but 2022 will be the year that people realize that TikTok has moved well beyond young people doing dance moves. The fact that the FTC sent 700 of the largest brands warning letters means they are about to follow up with fines in 2022.

Social Media 208

Social Media API Reputation Compete 208

Buffer Social

DECEMBER 14, 2022

Watch out Google: TikTok is coming for your crown! Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. Here’s how to get started with optimizing your TikTok content for search.

SEO 97

SEO Hashtag Engineering Guidelines 97

Keyhole.co

MARCH 8, 2022

Brands cannot underestimate the power of TikTok anymore. That’s because TikTok’s organic reach is unparalleled as compared to other social media platforms. Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. What is TikTok marketing? International audience.

Engagement 119

Engagement Hashtag Influencer Trends 119