Oktopost

APRIL 9, 2024

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. Provide value with no strings attached It may seem paradoxical, but you can make leads more inclined to spend their money on your products by giving away valuable content and resources for free.

B2B 62

B2B Marketing ROI Hubspot 62

yMarketingMatters

JUNE 20, 2014

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Community Growth & Sustainability. Community Growth & Sustainability. Email Collection.

Small Business 263

Small Business Social Media How To ROI 263

Convince & Convert

OCTOBER 9, 2017

” Well, what if I told you that 40 percent of the workforce in most average companies is made up of millennials ? Hubspot Provides Value through Rich Content. HubSpot consistently provides value to its followers on Instagram by posting informational content. Noticeably absent: Blatant marketing for HubSpot!

B2B 159

B2B Instagram Brands Hubspot 159

Waxing UnLyrical

JUNE 24, 2019

The micro influencer is often more motivated to share knowledge and relevant information with their community. When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage. Blog interviews or contributions. Event panel.

Influencer 237

Influencer Authentication Survey ROI 237

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t. — HubSpot (@HubSpot) September 21, 2022.

Strategy 131

Strategy Brands Hubspot Survey 131

Buffer Social

MAY 11, 2016

With so many blogs to choose from , the challenge can sometimes flip from finding content to share to choosing which content to share. At Buffer , we’re lucky to have some data on the most popular blogs that are read, loved, and shared by social media power users. Keen to hear which blogs are subscribed to most?

Curation 75

Curation Social Media Alltop Hubspot 75

Sprout Social

JUNE 1, 2022

While social media tends to capture new minds early in learning about a company, lifecycle marketing (also known as retention, growth or customer journey marketing) focuses more on people who are already registered for and using a product or service. Both teams want the company to succeed. Lifecycle marketing. Repurposing content.

Team 119

Team Marketing Collaboration Hubspot 119

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

LinkedIn 113

LinkedIn Tips Skills URL 113

Proactive Report

APRIL 6, 2021

HubSpot’s Research Trust Survey show that more than half of the respondents trust companies less than before. Put together a “media” list of websites, blogs, influencers, and news sites that could publish your content. Listen to your community. Always be open to the concerns of your community.

Hubspot 59

Hubspot Startup Class Loyalty 59

Firebelly

FEBRUARY 14, 2011

By Francisco Rosales I’m gonna say it right off the bat, I believe growing a community or achieving higher levels of engagement with your audience is harder on a Facebook Page than on a blog or Twitter. By Jacquie McCarnan Some companies are still have trouble understanding the return on investment of a well-run social media campaign.

Social Media 181

Social Media Hubspot Statistics ROI 181

Social Media Strategies Summit

OCTOBER 24, 2018

They should guide all of your campaigns, content creation, and community management activities. Furthermore, 80% of consumers say they are more likely to do business with a company if it offers a personalized experience. Here are a couple resources to get started building your audience personas: Hubspot Persona Tool.

Social Media 113

Social Media Strategy Guidelines Template 113

Oktopost

DECEMBER 5, 2022

Social media marketing is more about creating meaningful connections, sharing updates, and building a community. According to HubSpot , around 16% of an average website’s traffic comes from social media. Simply repurposing blog content can increase your website and social media visibility and promote content discovery.

SEO 115

SEO Social Media Reputation Real Estate 115

Social Media Strategies Summit

FEBRUARY 4, 2021

According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. With the aid of marketing tools, companies of every size can network, connect, and sell. Make your LinkedIn page for your company. Complete all the fields with accurate company details.

B2B 130

B2B LinkedIn Strategy Brands 130

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. Brands are defined more by their community than by who they say they are. A strong brand has an active community of consumers. Technology.

Strategy 52

Strategy UGC Brands Apparel 52

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. As you may know already, blogging is a quantity game. A recent Cone Inc.’s Tweet This!

B2B 206

B2B Engagement Marketing Sentiment 206

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. What you give your community, otherwise, seriously, why should they care? What makes your company interesting to them?

Lurker 203

Lurker Klout Policies Consultant 203

Pixlee

DECEMBER 22, 2021

There are many easy ways to integrate social proof into your marketing, including: Incorporating Ratings & Reviews or Community Q&A on your product pages . Foster Community Through Your Marketing Efforts. There are many short and long-term ways to boost your digital community. Sharing case studies from clients.

UGC 52

UGC Marketing Mobile Review 52

Pixlee

DECEMBER 15, 2021

User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. The De-Siloing of Social Commerce. The Growth of the Metaverse.

Social Media 52

Social Media UGC Marketing Influencer 52

Later

FEBRUARY 16, 2021

In fact, a 2020 Hubspot study found that traffic from LinkedIn resulted in a higher visitor-to-lead conversion rate than traffic from Twitter or Facebook. As a business, being involved in these conversations allows you to nurture a dynamic network, build a stronger sense of community, and even drive sales for your brand. Blog posts.

LinkedIn 70

LinkedIn Hashtag Insurance Hubspot 70

Buffer Social

JANUARY 23, 2018

You’ll hear real-world, tactical case studies on how to use social media for storytelling, communications, and PR by senior executives from companies like BuzzFeed, Disney, and The Onion. Social Media Conference for PR, Marketing, and Corporate Communications is exactly as its name suggests. Back to top. Back to top.

Conference 103

Conference Social Media Price Hubspot 103

Convince & Convert

MAY 7, 2013

Create a landing page on your website or blog (you can use Hubspot , FormStack , Impact , or Landerapp ) that requires a name, company name, and email address to register and has all of the information about the webinar. If you have a blog, write a blog post about what people can expect to learn if they attend.

Hosting 162

Hosting URL Newsletter Analytics 162

Buffer Social

FEBRUARY 21, 2018

With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience. Instead of building huge public pages, more and more businesses are opting for niche closed communities. What conversations would be useful to your customers?

Groups 109

Groups Groups LinkedIn Template 109

Jason Yormark

AUGUST 31, 2010

August 31st, 2010 Posted in Social Media , Software Tweet Share As a thank you to those that visit and contribute to my blog, I’ve wanted to do some sort of giveaway for awhile, but wanted it to be somewhat relevant to what I do and write about. Not too shabby for a personal blog giveaway eh? As for blogs, I really like [link].

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Jason Yormark

AUGUST 31, 2010

August 31st, 2010 Posted in Social Media , Software Tweet Share As a thank you to those that visit and contribute to my blog, I’ve wanted to do some sort of giveaway for awhile, but wanted it to be somewhat relevant to what I do and write about. Not too shabby for a personal blog giveaway eh? As for blogs, I really like [link].

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Pixlee

SEPTEMBER 22, 2021

UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles. This is because it gives your followers a glimpse of what your product looks like in the wild via the experiences of real people, and it shows that your company appreciates its fans.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles. This is because it gives your followers a glimpse of what your product looks like in the wild via the experiences of real people, and it shows that your company appreciates its fans.

Data 52

Data Social Media UGC Sentiment 52

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour. Enter social media analysts.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Webbiquity SMM

MAY 3, 2011

This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. Jennifer Aaker. Ambal Balakrishnan. Amber Buhl. Becky Denniston.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Rebekah Radice

JULY 15, 2019

Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post? A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. You can take a webinar and turn it into a blog post, a lead magnet, or a variety of online assets.

Types 119

Types Video Content Case Study 119

Justin Levy

JANUARY 13, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email or RSS: Which Do You Prefer Written on January 13, 2010 by Justin Levy in email , hubspot , rss , social media 40 Comments - Leave a comment! HubSpot serves mostly small and medium businesses in a cross-section of verticals.

RSS 124

RSS Hubspot Google Reader Feed 124

Convince & Convert

JULY 21, 2011

Mike Stelzner knows a little something about building a successful company from thin air. He’s the founder of Social Media Examiner , currently ranked the #8 marketing blog in the world on the AdAge Power 150 (we’re lagging at #19 here at Convince & Convert ). Planting Customer Crops. Mike really believes in farming.

Content 150

Content Google Hubspot ROI 150

Social Media Strategies Summit

AUGUST 26, 2022

Yet, like most marketers, you’re likely to still struggle with one aspect of publishing and distributing content that delivers results: selecting topics for your company blog. This guide covers the most important considerations when selecting blog topics, depending on what you want to get out of your content marketing efforts.

Loyalty 205

Loyalty Software Publishing SEO 205

Writtent Blog

NOVEMBER 15, 2013

Maggie Hibma of HubSpot recommends immersing yourself in industry news every day, even if it’s your day off our you’re on vacation. Almost no one can sit down at their laptop and hammer out a brilliant blog article first thing in the morning. Really successful content marketing brands aren’t just blogging anymore. Create Often.

Content 95

Content Hubspot Curation Survey 95

Keyhole.co

JANUARY 27, 2023

For starters, you can easily find and connect with the B2B community. To educate your readers on LinkedIn, you can write insightful blog posts to establish yourself as an expert in your niche. Be where your customers are Be a part of the social media community to connect with your target audience. per dollar spent.

ROI 52

ROI B2B Social Media How To 52

Buffer Social

MAY 9, 2017

The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Here’re the common key sections of a job description: About Your Company or Team. About Your Company or Team. Job Purpose or Scope.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Devumi

SEPTEMBER 26, 2014

Feel free to also include your blog, Facebook (but be careful if it’s unprofessional), and this can be a great way to get more relevant Twitter followers after using our service. Whatever you do, don’t make it so someone has to work too hard to learn more about you, or your company. Have the company logo and other branding up.

LinkedIn 87

LinkedIn Tips B2B Hubspot 87