Remove category market-research
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Top Instagram Hacks and When to Use Them

Social Media Strategies Summit

In just over a decade, Instagram has transformed from a convenient way to share pictures of your lunch to a staple of many brands’ social media marketing strategies. According to Pew Research Center , four in ten Americans are on Instagram. That’s largely down to its reach and engagement.

Instagram 221
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Guest post by Chris Tweten. Uncertainty. Similarity.

comScore 299
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Readability: How to Ensure Your Blog Content Doesn’t Scare Off Visitors

Social Media Strategies Summit

With all these challenges, ensuring that your blog content attracts and engages readers is harder than ever. Fortunately, there’s a trick you can implement to ensure your blog content doesn’t scare off visitors. You want to make your blog posts accessible to a large audience. What Is Readability?

Content 169
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G2 users have voted Audiense as leaders across the board

Audiense

G2 Crowd has just released the G2 Spring 2021 Reports and thanks to your kind reviews and continued support Audiense has kept its lead in the newly launched Audience Intelligence category as well as Influencer Marketing, Social Media Analytics and Social Media Monitoring. Mid-Market. (51-1000 Social Media Analytics.

Analytics 148
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Study Suggests 30-Percent of Facebook Interests Are Inaccurate or Irrelevant

Jon Loomer

The researchers conducted a couple of studies to come to the conclusion that this was happening. In the first study, the researchers created 14 new Facebook user accounts. Researchers controlled the demographics and behavior of each account. The researchers could see these interests within each account’s Ad Preferences.

Study 203
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22 Best Places for Finding Content to Share on Social Media

Social Media Strategies Summit

Consistent content is a challenge for many social media marketers. Should your content marketing efforts focus on creating original content, or can you mix in curated content? Some say Buzzsumo is a social media marketer’s best friend, and when it comes to looking for information to share with your audience, that’s true.

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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 132