Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Once you’ve discovered the right phrases to monitor, showing these types of conversations to decision makers is a very compelling way to sell B2B social marketing.

B2B 130

B2B Social Media Proposal Google Reader 130

Oktopost

JULY 26, 2022

B2B sales is all about aligning your offering with the needs and pain points of prospective clients. A successful discovery meeting is a crucial part of your B2B sales funnel, so it’s critical to come in with a clear plan to make a first impression. A successful discovery meeting will lead to a project proposal or another meeting.

Template 69

Template Templates Meeting B2B 69

Webbiquity SMM

DECEMBER 26, 2012

What are today’s best practices for B2B PR? ” 10 Simple Strategies To Boost Your B2B PR Campaign by Marx Communications. ” Best Practices In B2B PR by Fast Company. ” 12 Perspectives on How B2B SEO Can Better Support PR & Communications by Search Engine Watch. Be helpful and genuine.”

Tips 202

Tips B2B Journal SEO 202

Sprout Social

DECEMBER 9, 2020

In The Agency Pricing and Packaging Report , we examine how agencies think about their service offerings and how they are packaging and pricing client proposals. 83% of agencies create custom packages or proposals per client. For agencies, social media can no longer be a nice to have or an afterthought.

Proposal 103

Proposal Price Project Education 103

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Proposing investments that consolidate or simplify your existing stack can help demonstrate the value of a new solution.

ROI 97

ROI Cost B2B Organization 97

Sprout Social

APRIL 25, 2024

B2B social media content plan template B2B social media content doesn’t have to be boring. This worksheet will help you create B2B social media content that resonates. Use the pre-production checklist to plan extended use cases for all of your video content, so you get what you need before it’s time to call “cut”.

Template 52

Template Templates Social Media RFP 52

Buzz Marketing for Technology

JULY 14, 2010

It’s a fallacy to think we as marketers can understand the business impact of our programs in a mere 6 month period – after all we are in B2B marketing not B2C. Projecting those dollars that are showing up in proposal volume as a possible percentage of wins (based on historical win rates) is one way to account for this year’s impact.

Proposal 171

Proposal StumbleUpon Digg Project 171

Webbiquity SMM

SEPTEMBER 9, 2013

Finally, algorithmic changes implemented by Google (and subsequently mimicked by other search engines) over the past 18 months have impacted traffic to b2c and b2b websites. Much has been written about how Panda and Penguin may negatively impact rankings of commercial websites in search results. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Visually SM

AUGUST 19, 2020

However, you wouldn’t believe how many times the question we proposed above is asked to marketers. LinkedIn is also a great place to promote your business, especially if your target is a B2B audience. Long-form content , like blog posts, performs well on the platform crafted to connect business-minded people to one another.

Social Media 130

Social Media Brands Reddit Platform 130

Convince & Convert

OCTOBER 9, 2013

Today’s buyers, both in the B2B and B2C world are increasingly hiding behind the anonymity of Google and digital content consumption to remain invisible until they are ready to talk to you. This is creating a new strategic inflection point I call the invisible sale. By being helpful, you endear yourself to a prospect and provide value.

Content 143

Content Proposal B2B Meeting 143

Convince & Convert

APRIL 13, 2015

She couldn’t get any of her three book proposals off the ground, being told she didn’t have a strong enough following. Within a week of it publishing, three different literary agents were knocking down her door wanting to talk book proposals. She was asked to expand it into a 2500-word article for the HBR Magazine.

Proposal 60

Proposal Consultant Insurance B2B 60

Likeable

AUGUST 18, 2020

In this episode, Jenn and Michelle chat with Leah Walters of monday.com about how B2B marketers can think like B2C marketers to hone in on the core principles that resonate most. How do you provide value across content marketing channels when your target audience is… everyone? Make it human.

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media B2B Strategy Consultant 149

Oktopost

MAY 3, 2022

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. Customer marketing is becoming a necessity in the B2B world. How to Build a Great B2B Customer Marketing Strategy. 4 B2B Customer Marketing Trends You Can Use. How to Build a Great B2B Customer Marketing Strategy.

B2B 62

B2B Marketing Newsletter Patterns 62

Lucy Hall

JUNE 11, 2015

First check out these pretty powerful stats about blogging: According to Hubspot : B2B marketers that use blogs receive 67% more leads than those that do not. You have somewhere to refer people to in your proposals or on social media when they ask that same question which of course in the future could save you a ton of time.

Small Business 60

Small Business Hubspot Proposal SEO 60

Laurel Papworth

AUGUST 7, 2016

A Discussion on Social Media for a B2B consultant. Years ago, when I proposed running a “social media for your business” workshop or presentations the response used to be “who needs it, just wasting time online” Today most of those responses have disappeared. Do you update your website?

Social Media 40

Social Media B2B Consultant Proposal 40

Oktopost

SEPTEMBER 6, 2022

B2B and B2C marketing strategies are distinct in many ways – but need they be so different? Sure, B2B strategies target the pragmatic, logic-driven mindset, while a B2C marketing strategy targets the emotionally-driven consumer. And, by using elements of B2C strategy, B2B marketers can attract, engage, and retain more customers.

B2B 62

B2B Strategy Proposal Template 62

ProBlogger

DECEMBER 3, 2012

Seasonality is a good indication of planning times; many B2B advertisers will run tax time promotions, while consumer goods businesses typically spend heavily before major holidays and avoid the summer months. Put this together in a short proposal, clearly highlighting your audience, readership numbers and a breakdown of costs.

CPM 41

CPM Proposal Price Press Release 41

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. B2B Social Media Management tools like Oktopost can pick up where your content studio leaves off, streamlining social media management processes and providing analytics you can use to evaluate and adjust your campaign after it launches.

Content 62

Content B2B Case Study Price 62

Oktopost

AUGUST 10, 2023

It’s particularly potent for maximizing LinkedIn B2B lead generation But this all hinges on a change in perception. Next, Break Your Proposed Approach Down to its Constituent Parts So, what is the right strategy? Not all of those formats are useful for B2B, but the power a live event holds remains just as valuable.

Social Media 62

Social Media UGC B2B Sentiment 62

Sprout Social

JUNE 27, 2023

We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. Many B2B brands are concerned about proving the ROI of social. But, we couldn’t cut the cursing out.

Travel 93

Travel B2B Automotive Campaign 93

Webbiquity SMM

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song.

B2B 190

B2B Social Media Alltop Marketing 190

Convince & Convert

AUGUST 24, 2010

For every vote you cast for the keynote at South by Southwest featuring me and Amber Naslund , we’ll donate $1 of our book advance to Make-A-Wish Foundation ®. Go to [link] If you don’t have an account, please make one. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Visually SM

JULY 27, 2020

Used by B2B businesses, Oktopost places emphasis on tracking conversions and identifying which channels and messaging drive results. Underscoring their focus on B2B engagement, Oktopost integrates with Marketo, Salesforce, Act-On, and others, directly linking social media actions to the impact on sales.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

ProBlogger

OCTOBER 6, 2011

If you are going to take the time to contact me and ask for free stuff (albeit for promotion in return), at least have the decency to include basic contact information so that I may discuss the proposal further with you if needed. It’s a simple addition to your pitch that can make a world of difference.

Review 44

Review Products Quantcast Compete 44

Convince & Convert

APRIL 1, 2010

All this for, as you point out, a flailing franchise that has had one magical “woulda coulda shoulda&# season in its 20 year existence. All this for, as you point out, a flailing franchise that has had one magical “woulda coulda shoulda&# season in its 20 year existence. All rights reserved.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

APRIL 13, 2010

That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR. You've got to take the time to tailor what to say, how to say it and when to follow-up…this works in sales, with media outreach and new business proposals.

Social Media 112

Social Media Strategy Influencer Education 112

Keyhole.co

AUGUST 10, 2023

It attracts relevant opportunities, such as speaking engagements, consulting inquiries, and partnership proposals. Try Keyhole for free Author Bio Ramin Assemi is a B2B SaaS marketer with 10+ years of experience. What does all this mean for your brand? Now, get out there and start making some noise on LinkedIn! Try Keyhole for free.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

It attracts relevant opportunities, such as speaking engagements, consulting inquiries, and partnership proposals. Try Keyhole for free Author Bio Ramin Assemi is a B2B SaaS marketer with 10+ years of experience. What does all this mean for your brand? Now, get out there and start making some noise on LinkedIn! Try Keyhole for free.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I recommend answering each question with a dedicated blog post, and a video – at a minimum.

FAQ 139

FAQ Content Consultant Social Media 139

Kikolani

JANUARY 16, 2011

When you share your post on Twitter or Facebook, instead of just sharing the title and the link, propose a question there such as “Got an opinion on the new Facebook profile design? B2B and B2C? Answer: On each post, be sure to leave an open ended question such as “please share your thoughts on topic.&# Share it here!&#

Questions 167

Questions WordPress Postrank Blogger 167

MegaBytee

JUNE 17, 2021

They possess knowledge on various digital terms like SEO , B2B, B2C, SMM, PPC, Google ads. How to do SEO after the first proposal? But apart from these things, hiring the right digital marketing agency can help you as they have requisite knowledge of tools, SEO, PPC, SMO, SMM or other digital marketing stuff. How will they work?

Marketing 83

Marketing SEO Proposal Research 83

Webbiquity SMM

MARCH 11, 2014

8 Steps To Become A Brand Publisher by B2B Marketing Insider. Six B2B tech video “worst practices” (including some of mine) by 2-Minute Explainer Blog. Content Is The Top Priority For The Social Business by B2B Marketing Insider.

Content 209

Content Marketing B2B Statistics 209

Webbiquity SMM

AUGUST 28, 2012

Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. Kent Lewis proposes a matrix model for identifying and monitoring meaningful metrics for your company, based on which platforms are most relevant to your target audience, your objectives and goals for each, and important secondary KPIs to consider.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Good thing he proposes how to fix them also! How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. This is a great read.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

FEBRUARY 7, 2011

Gina Gotthilf proposes “6 questions to ask in determining if your website welcomes interaction,&# such as whether or not your content is sharable, dynamic, and open to reader input. How to Use Social Media for B2B Marketing by Inc. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

SEPTEMBER 21, 2010

That’s when you need to put the proposal together like a brief. That’s when you need to put the proposal together like a brief. That’s when you need to put the proposal together like a brief. And that’s when they realize that it is marketing. And that’s when they realize that it is marketing.

Social Media 151

Social Media Strategy Consultant Web 2.0 151