Koka Sexton

AUGUST 11, 2023

A recent survey by CMI and MarketingProfs revealed that 63% of B2B content marketers ranked “establishing a documented content strategy” as their most important content marketing activity. The same survey also found that budget is the leading obstacle to effective content marketing.

Strategy 52

Strategy Content Loyalty Marketing 52

Sprout Social

JANUARY 26, 2023

This makes referral programs an excellent way to build loyalty, as well as increase your customer base. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process.

Discount 127

Discount Marketing How To B2B 127

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Absolutely.

Company 124

Company B2B Loyalty Survey 124

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127

Examples Influencer Campaign Marketing 127

Convince & Convert

MARCH 6, 2017

It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!” ” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar.

Social Media 117

Social Media NGO ROI Research 117

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

Examples 104

Examples Template Templates How To 104

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Brand surveys. Social is a go-to channel for raising brand awareness.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential.

Influencer 107

Influencer Marketing Collaboration ROI 107

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. A joint study conducted by Google and Millward Brown Digital found that 42% of researchers use a mobile device during their B2B buying process. What’s more, according to a survey by Regalix Inc., Reach out to Clients via SMS.

B2B 40

B2B Mobile SMS Tips 40

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this way, brands can develop proactive strategies to ensure better customer experience to boost brand loyalty. Enter AI analytics.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Use social listening to track brand mentions across different social networks and forums.

Reputation 59

Reputation Brands Construction How To 59

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership.

Loyalty 60

Loyalty Twitter Brands Sample 60

Oktopost

MARCH 20, 2021

According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. Get a Social Media Advantage.

Strategy 144

Strategy Metrics Process B2B 144

Sprout Social

APRIL 15, 2020

In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. If you prioritize creating connections and customer care, you will create brand loyalty that lasts beyond this crisis. Messages about helping others grew by 1,174% in March, culminating in 19.5

Strategy 143

Strategy Metrics Hubspot Retail 143

Pam Moore

DECEMBER 7, 2017

The social web is getting noisier by the minute. If you are ready to once and for all see a real return on your investment in social media and digital marketing you need to look deeper than the follows, clicks and retweets. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.

Template 167

Template Templates Trends Content 167

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C.

Social Media 148

Social Media Strategy Consultant B2B 148

Keyhole.co

MAY 9, 2023

A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. This can help grow your brand’s following and social engagement (in the form of comments, likes, and shares). For instance, you can conduct product-specific surveys and ask the audience to share responses in comments. What’s more?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Convince & Convert

MARCH 8, 2012

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. I can’t do social media.” The RSS feed is: [link].

Company 120

Company Instagram B2B Survey 120

agora pulse

JANUARY 3, 2020

But these tips can help you expand your Twitter follower count and boost positive social interactions. But, as with all the social media networks, competition is fierce. 75% of B2B businesses market their products and services on Twitter. minutes on the social platform per session. That’s over 5 per second.

Twitter 129

Twitter Tips Influencer Hashtag 129

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. In fact, 52% of B2B marketers note that rich and reliable customer insights are key to becoming a market leader. Social media. How often are they sending emails? .

Research 98

Research How To Marketing Price 98

Webbiquity SMM

JANUARY 21, 2021

Search, social media, and online journeys can now be combined to connect different aspects of a person’s behavior with their purchasing habits, attitudes, peer influences, and brand loyalty. Advocacy of your brand on social media and online reviews. What Is A Social Media Marketing Campaign?

Campaign 254

Campaign Social Media Loyalty Marketing 254

Convince & Convert

MAY 5, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Crowdsourcing: Beyond the Basics Tying Together Social Media and Corporate Social Responsibility Is Twitter for Business Even Worth the Trouble?

Social Media 125

Social Media Case Study Strategy Study 125

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year.

Questions 142

Questions Social Media Strategy Survey 142

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. Stelzner on Vimeo.

Social Media 134

Social Media Consultant Video Strategy 134

Ignite Social Media

MAY 31, 2016

If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. Using data from Global Web Index , we were able to uncover several ways in which millennials use social media differently and how that impacts brands in the space.

Yammer 60

Yammer Buy Social Networking Report 60

Convince & Convert

APRIL 14, 2010

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. That’s understanding that social media success is a long putt, not a tap-in. That’s measuring results on an annual basis, not a weekly basis.

Social Media 128

Social Media Consultant Health Care Questions 128

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

Examples 145

Examples Company Social Media Apparel 145

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. This gave us multiple perspectives on the social trends that matter most in the year ahead. The CMO Survey. Top 5 social media trends for 2020.

Trends 145

Trends Social Media CPA Sports 145

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social media and blogs reach 80% of all U.S.

Social Media 229

Social Media Hubspot B2B Marketing 229

Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. 46% will remain loyal even after a negative experience.

Examples 227

Examples Communities Brands Forums 227

Oktopost

AUGUST 9, 2020

Did you know that as an employee, you are a top asset when it comes to spreading your company’s brand awareness on social media? B2B marketers harness this power by asking employees to promote their organization on social media. Hey salespeople, social is here to stay. Social intel.

Hashtag 131

Hashtag B2B Policies Authentication 131

Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry! Email this to a friend?

Social Media 211

Social Media Retail Loyalty B2B 211

Sprout Social

FEBRUARY 14, 2022

How about growing your brand awareness and social media presence? According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Some common goals are listed in the image above and if you need more help, check out our social media goals template to help you.

Content 111

Content How To Marketing Template 111

Hootsuite

JULY 15, 2020

Build your social strategy based on helping your personas meet their goals, and you’ll build a bond with the real customers they represent. It’s all about boosting sales while creating brand loyalty and trust. Target your social ads more effectively. Social advertising offers incredibly detailed targeting options.

Template 145

Template Templates How To Tourism 145