Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 124

Examples Influencer Campaign Marketing 124

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Simply put, when a social CEO is the prominent human face of a B2B company, that company is easier and more appealing to do business with. In BRANDfog’s survey of 1,000 corporate employees, 83% of US respondents and 73% of UK respondents.

Company 124

Company B2B Loyalty Survey 124

Webbiquity SMM

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. Run customer surveys and benchmark them against your social listening data. It quantifies customer sentiment around your brand on social media.

Sentiment 142

Sentiment How To Analysis Trends 142

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. A joint study conducted by Google and Millward Brown Digital found that 42% of researchers use a mobile device during their B2B buying process. What’s more, according to a survey by Regalix Inc., Reach out to Clients via SMS.

B2B 40

B2B Mobile SMS Tips 40

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Strategy 129

Strategy Brands Hubspot Survey 129

Sprout Social

NOVEMBER 2, 2023

Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing. Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. Use surveys or feedback forms to ask customers how they felt during their experience.

Examples 101

Examples Template Templates How To 101

Convince & Convert

SEPTEMBER 11, 2015

A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. From Brand Awareness to Brand Loyalty, One Tweet at a Time. In a B2B situation, this becomes even more important. Sample Content: . Real Life Example: .

Loyalty 60

Loyalty Twitter Brands Sample 60

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

Influencer 103

Influencer Marketing Collaboration ROI 103

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. It also portrays a consumer-centric image, fosters loyalty, and improves brand reputation.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. In this way, brands can develop proactive strategies to ensure better customer experience to boost brand loyalty.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Oktopost

MARCH 20, 2021

According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. The Keys to Growth Hacking Success.

Strategy 144

Strategy Metrics Process B2B 144

The Realtime Report

JUNE 21, 2019

To close this gap, here are four customer experience metrics that all businesses — B2C, B2B, and B2B2C — should be using to constantly raise the bar and delight customers: Net Promoter Score (NPS). Customer Satisfaction (CSAT). CSAT is typically used to capture customer experience levels for one-time interactions.

Metrics 79

Metrics Aggregator Price Loyalty 79

Sprout Social

APRIL 15, 2020

In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. If you prioritize creating connections and customer care, you will create brand loyalty that lasts beyond this crisis. Messages about helping others grew by 1,174% in March, culminating in 19.5

Strategy 142

Strategy Metrics Hubspot Retail 142

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

Social Media 117

Social Media NGO ROI Research 117

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. (click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

MARCH 8, 2012

Forrester’s consulting division did a survey of over 100 V.P. What I find interesting and appealing about all of this is that a survey was conducted of VPs and C- level marketing professionals and they had some intelligent things to say about social media. Facebook actually commissioned this report.

Company 120

Company Instagram B2B Survey 120

Pam Moore

DECEMBER 7, 2017

58% brand marketers and PR professionals surveyed do not have a good sense of what people do after they consume their brand content (Cision). Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Purchase cycle (awareness, consideration, preference, purchase, loyalty).

Template 167

Template Templates Trends Content 167

Keyhole.co

MAY 9, 2023

A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. For instance, you can conduct product-specific surveys and ask the audience to share responses in comments. On the other hand, it subtly fosters brand engagement and loyalty. How to run successful Instagram giveaways? What’s more?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. The Impact of Culture survey below highlights the importance of cultural relevancy and shows how this can be achieved with “giving back to the community” being the most popular suggestion. 500 million tweets are sent out per day. That’s over 5 per second.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. In fact, 52% of B2B marketers note that rich and reliable customer insights are key to becoming a market leader. Maybe you’re able to emphasize a lower price point.

Research 96

Research How To Marketing Price 96

Webbiquity SMM

JANUARY 21, 2021

Search, social media, and online journeys can now be combined to connect different aspects of a person’s behavior with their purchasing habits, attitudes, peer influences, and brand loyalty. They have the potential to build durable brand loyalty through the use of personalized, relevant, authoritative, credible, reliable, and fresh content.

Campaign 254

Campaign Social Media Loyalty Marketing 254

Ignite Social Media

MAY 31, 2016

When asked what their main reasons are for using social networking services, the top response from surveyed millennial women said it was to stay in touch with what their friends are doing, and 26% said it was to share details of what they’re doing in their daily life.

Yammer 60

Yammer Buy Social Networking Report 60

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. How are B2B organizations connecting their sales team to prospects without events and conferences?

Questions 142

Questions Social Media Strategy Survey 142

Oktopost

SEPTEMBER 3, 2021

The goal for most B2B marketers is simple: generate leads that sales can potentially convert into customers. Fortunately for B2B marketers, the remedy to this problem doesn’t require racking your brain to find the next lead generation channel that somehow eluded you – and it’s much closer than you think. Source: [link].

Metrics 118

Metrics B2B Loyalty Cost 118

Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. 46% will remain loyal even after a negative experience.

Examples 228

Examples Communities Brands Forums 228

Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees. This marketing practice is called employee advocacy.

Hashtag 131

Hashtag B2B Policies Authentication 131

Hootsuite

MAY 10, 2021

For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. According to a recent Harvard Business Review survey , simply responding to people on social media can have a positive effect. View this post on Instagram. Athleta community!

Examples 145

Examples Company Social Media Apparel 145

Hootsuite

JULY 15, 2020

It’s all about boosting sales while creating brand loyalty and trust. For B2B, also consider size of business and who makes purchasing decisions. It can also be a good idea to consult your customers and social fans directly through a survey. Persona 2 (B2B): Andrea Rogers, works in marketing for a sports team. Challenges.

Template 145

Template Templates How To Tourism 145

Webbiquity SMM

OCTOBER 16, 2012

Though 94% of corporations use social media in some way and 58% of executives acknowledge that social media is useful for lead generation and developing brand loyalty, 70% of CEOs have no presence on any social network. Earnest B2B ). Earnest B2B ). Earnest B2B ). Earnest B2B ). ( 41 Stories ). There are 1.5

Social Media 229

Social Media Hubspot B2B Marketing 229

Writtent Blog

DECEMBER 6, 2023

Survey your customers for great ideas. Create a customer loyalty program to encourage future purchases and referrals. Survey your customers for great ideas. LinkedIn has great groups – whether it’s cooking or B2B marketing – your audience is there. Be where your competition is not. Go get them!

Small Business 98

Small Business Marketing Compete Directory 98

Keyhole.co

AUGUST 10, 2023

By featuring their content, you highlight their support and enthusiasm for your brand, which can lead to increased customer loyalty and advocacy. Polls and surveys Ask for opinions or feedback. Conducting polls and surveys allows you to collect valuable data and opinions directly from your target audience. Try Keyhole for free.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

By featuring their content, you highlight their support and enthusiasm for your brand, which can lead to increased customer loyalty and advocacy. Polls and surveys Ask for opinions or feedback. Conducting polls and surveys allows you to collect valuable data and opinions directly from your target audience. Try Keyhole for free.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Sprout Social

FEBRUARY 14, 2022

According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. According to a recent survey of B2B marketers , 80% said that content marketing helped them successfully achieve the goal of creating brand awareness, 75% for building credibility and trust and 70% for educating their audiences.

Content 110

Content How To Marketing Template 110

Hootsuite

DECEMBER 10, 2019

The CMO Survey. Offer real value that builds brand loyalty over time, rather than trying to make a quick sale. Taking a stance on social media may anger some customers as much as it drives loyalty and praise from others. B2B: 54% brand-building and 46% sales activations. GlobalWebIndex.

Trends 145

Trends Social Media CPA Sports 145

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. Ask your customers directly.

Social Media 148

Social Media Strategy Consultant B2B 148