Webbiquity SMM

DECEMBER 13, 2011

Develop reputation as a thought leader (or something equally positive). Social media makes it easy to expand your network globally—or at least well beyond the confines of those who either live nearby or travel to major industry events. The only way to found on social networks is to be active on them. Improve customer service.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Convince & Convert

SEPTEMBER 11, 2015

A whopping 81% of the several hundred respondents felt that leaders who engage on social media are “ better equipped to lead a company, communicate values and shape a company’s reputation in today’s changing world.”. From Brand Awareness to Brand Loyalty, One Tweet at a Time. In a B2B situation, this becomes even more important.

Loyalty 60

Loyalty Twitter Brands Sample 60

Sprout Social

JANUARY 9, 2024

In this way, brands can develop proactive strategies to ensure better customer experience to boost brand loyalty. By adding this facility during the summer months, the hotel is not only prepared for the increased demand but also leverages the opportunity to improve customer satisfaction, and thus stronger loyalty.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. Topicals Influencer trips are staples within the beauty industry.

Examples 126

Examples Influencer Campaign Marketing 126

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Coverage in industry publications is a powerful form of word of mouth typically reserved for brands doing something truly noteworthy. Earn long-term brand loyalty. The reality?

Conversation 136

Conversation Review Marketing How To 136

agora pulse

NOVEMBER 10, 2020

Brand24 is a media monitoring and reputation management tool that searches for brand mentions on social media and almost anywhere online. BrandMentions is a social listening dashboard that lets you track and join conversations about your brand and industry. Social media channels. Pricing: Starts at $29 per month. BrandMentions.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

MARCH 27, 2024

Using social listening to pick up on conversations from your industry and competitors can be the difference between leading the market and playing catch-up. However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Sprout Social

MARCH 8, 2019

What’s got your industry buzzing? If you have negative comments simply sitting around on a social site, you’re neglecting your online reputation. Keep a closer eye on your industry (and competition). Discussions about your brand and industry at large are happening far beyond the realms of the Twitterverse.

Reddit 99

Reddit Tumblr YouTube Review 99

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. TAKEAWAY : Personal stories of employees and customers can exemplify brand values and drive loyalty from customers who align with those values. #4 and “This is great advice.”.

Class 100

Class LinkedIn Brands Microsoft 100

ProBlogger

NOVEMBER 11, 2014

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. You will build a bad reputation of being overly emotional. Tips For Business To Business (B2B) Blogs. Respect your readers.

Content 55

Content B2B How To Reputation 55

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. Daily engagement builds advocacy 87% more , weekly engagement builds it 64% more, monthly engagement builds it 49% more, and a few times a year build loyalty 33% more. Image via Unsplash.

Loyalty 60

Loyalty Social Media Engagement Training 60

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting? Source: [link].

B2B 139

B2B Strategy Statistics Research 139

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Oktopost

APRIL 4, 2023

A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling.

Social Media 118

Social Media Marketing B2B Banking 118

Social Media Strategies Summit

AUGUST 26, 2022

Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. High-authority sites in your industry (like HBR and Hubspot ) have perfected the art of selecting topics with exceptional longevity. Boost Customer Loyalty and Lifetime Value. Source: chanty.com.

Loyalty 204

Loyalty Software Publishing SEO 204

Writtent Blog

JANUARY 28, 2014

It’s definitely wise to avoid overusing this tactic, so you don’t develop a reputation as that blogger who’s always a total downer. Even if your intentions are good, it’s going to cast your brand in a dishonest light, and it certainly won’t win you any loyalty. 15 Ways to Make Your Social Media Strategy a Complete Fail. Ask a Question.

Tips 86

Tips Hubspot Small Business Case Study 86

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. As your business expands, brand marketing tools can help you keep track of your customers’ journeys, adapt to new industry trends, and promptly adapt your content to customers’ interests.

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees. This marketing practice is called employee advocacy.

Hashtag 131

Hashtag B2B Policies Authentication 131

Oktopost

MAY 13, 2021

B2B marketers know that social media is where people share their thoughts and opinions. In this post, we’ll break down exactly how to define and measure Share of Voice, explain why it’s such an important metric for B2B marketers today, and share actionable tips to increase your share of voice on social media.

Social Media 121

Social Media B2B Metrics Conversation 121

Diva Marketing Blog

JUNE 10, 2009

For companies it's an opportunity to reveal the humanity behind the brands by encouraging sincere dialogue with customers which can be a potent influence on customer loyalty. We service clients of all sizes in both the B2B and B2C spaces. I primarily focus on: B2B, B2C (or your could say Real Estate and related industries) 5.

Social Media 53

Social Media Real Estate B2B WordPress 53

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. And by sharing your wins on LinkedIn, you showcase your achievements and build a positive reputation.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. And by sharing your wins on LinkedIn, you showcase your achievements and build a positive reputation.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Convince & Convert

SEPTEMBER 7, 2010

And I would venture to say that Scott’s work in the field is helping the credibility and standing of the rest of the industry, because he’s out there banging the drum, and making the whole concept seem viable and achievable for a wide range of businesses that otherwise might feel it’s out of their budget, comfort zone, etc.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. If you want to survive in the PR industry, you have to love the material you are pitching.

Social Media 112

Social Media Strategy Influencer Education 112

Hootsuite

MAY 8, 2023

Finally, insurance brands also have to comply with industry-specific regulations that define what can and can’t be said on social media (and across other digital marketing channels). Conversely, a helpful reply that makes your customer’s life easier can earn ongoing loyalty at renewal time. We can help you with this over here, Laura.

Insurance 88

Insurance Social Media Policies HootSuite 88

Writtent Blog

DECEMBER 6, 2023

If there isn’t a competition in your industry or there’s no way you can compete in one, hosting your own unique competition creates buzz as other businesses scramble to win your award. Create a customer loyalty program to encourage future purchases and referrals. Reputation is everything these days. Host free events.

Small Business 98

Small Business Marketing Compete Directory 98

Hootsuite

MAY 10, 2021

Depending on the industry, companies may also run separate accounts for support, marketing, different verticals, divisions, and even recruitment. For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. Humanize your brand.

Examples 145

Examples Company Social Media Apparel 145

Rebekah Radice

APRIL 11, 2016

industry, niche, vertical). Where to begin, what to analyze, and what the value (and true ROI) is – no matter your industry. Strike industry jargon from your messaging and talk to your audience in a conversational way. Whether you want to make industry or vendor connections, LinkedIn is the place to be.

Sites 114

Sites Social Media How To LinkedIn 114

Convince & Convert

JULY 28, 2010

There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. b2b #rentention [link] Jerry Freeman 5 Ways to Turn Helpfulness Into #Marketing Greatness [link] RT @jaybaer Nice List. Thanks again, Jay.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. It builds brand loyalty like a gym membership. (I'm What formerly was the sole bastion of the media, is now also a company bailiwick.

Content 124

Content Marketing Consultant Social Media 124

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Social media management is a skill and industry that continues to grow and expand. Are you hoping to become a social media manager, either for your own business or as a consultant to others?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. It doesn’t matter what industry you’re in. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Keyhole.co

JULY 28, 2023

In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. However, navigating the B2B social media marketing landscape requires a clear understanding of the best strategies and pitfalls to avoid.

B2B 52

B2B Company Social Media Marketing 52

Social Media Strategies Summit

DECEMBER 14, 2023

And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). Building one-on-one relationships with customers and personalizing their experiences to nurture loyalty. Building credibility by collaborating with trustworthy brand ambassadors.

Content 221

Content Marketing Loyalty Collaboration 221

Convince & Convert

JULY 14, 2010

The problem is that social is far more about building loyalty and engaging current and future customers than it is about driving immediate sales results. I agree with you regarding the noise, it seems there is a new social media vehicle, forum, platform for every industry or topic known to man. All rights reserved.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

APRIL 28, 2010

And in this regard I'm not criticizing you so much as I am the entire industry — Forrester too. I could just as easily say that the telephone, email, direct mail or frequent shopper/loyalty cards has already enabled companies to make influencer outreach a foundational marketing tactic. I see this as a little far-flung.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. If you are interested in learning more on this topic, I'll refer you to an excellent post Jay wrote on this challenge and its implications for the broader Industry: [link]. All rights reserved.

Social Media 128

Social Media Strategy Influencer Case Study 128