Oktopost

JULY 18, 2019

The same holds true for B2B organizations, who use Instagram to effectively display the more human, cultural, and light-hearted side of their company. . Instead of fearing the potential hidden like update, there are ways B2B businesses can instead use it to their advantage. Up your content-game. Pay attention to other metrics.

B2B 99

B2B Instagram Metrics Social Networking 99

Oktopost

MAY 16, 2022

So, how do you use social media to actually earn revenue for B2B? Recently, we participated in a fireside chat with Shane Redding, Strategy and Evolution Expert at B2B Marketing during Martechopia. Transforming Social Media into a B2B Growth Engine through Employee Advocacy. People want to talk to people.

B2B 91

B2B Engineering Social Media Privacy 91

Webbiquity SMM

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. This can make online shoppers more comfortable about purchasing products for the first time, or business buyers about scheduling a demo.

comScore 299

comScore Marketing Case Study Review 299

Convince & Convert

DECEMBER 15, 2014

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Listly by Jay Baer. Follow List.

B2B 157

B2B Questions Content Repository 157

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Oktopost

SEPTEMBER 28, 2023

B2B buyers have traded in conversations with sales reps for independently researching solutions, and they spend considerable time doing so on social media themselves. Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers.

Social Media 135

Social Media How To B2B Team 135

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there.

B2B 206

B2B Social Media Marketing Sample 206

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer.

B2B 198

B2B Social Media Marketing Survey 198

Oktopost

NOVEMBER 16, 2021

Here are just a few samples of what you can build: A B2B social media manager can get lots of invaluable information from this dashboard. We encourage every B2B marketer to report on things that matter to their business instead of using another cookie-cutter analytics tool that will fall short of delivering real value.

Team 124

Team Social Media B2B Sample 124

Oktopost

NOVEMBER 3, 2021

In fact, 37% of B2B marketers rank it as their number one challenge. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel. Examples of Lead Qualification Frameworks.

B2B 135

B2B How To Data Process 135

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action.

LinkedIn 129

LinkedIn Products B2B Review 129

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Convince & Convert

NOVEMBER 2, 2010

There’s no doubt about it, those of us tasked with enterprise-level B2B marketing have some incredible hurdles to overcome. If all that mattered was traffic, B2B bloggers could write about Justin Bieber and win every time. But since we’re more concerned with numbers that actually matter—conversions, demo requests, downloads, etc.—we

B2B 115

B2B Bazaarvoice Content Influencer 115

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. The answer is when they want to buy, of course.

B2B 88

B2B Marketing Paid Search Buy 88

Oktopost

SEPTEMBER 28, 2023

B2B buyers have traded in conversations with sales reps for independently researching solutions, and they spend considerable time doing so on social media themselves. Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers.

Social Media 62

Social Media How To B2B Team 62

Sprout Social

APRIL 25, 2024

B2B social media content plan template B2B social media content doesn’t have to be boring. This worksheet will help you create B2B social media content that resonates. Social media management tool scorecard After three or four social media software demos, it can be difficult to keep track of which vendor said what.

Template 53

Template Templates Social Media RFP 53

Keyhole.co

APRIL 2, 2024

YouTube: Create product demos and self-service tutorial videos. On Instagram, you might notice that short, educational videos with free demo CTAs help you generate the most leads. Try Keyhole for free Author Bio Ioana specializes in Business, Digital Marketing, and SaaS content for B2B brands. No credit card is required.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Oktopost

DECEMBER 22, 2019

Oktopost specializes in social media management for B2B companies. For B2B companies, which often overlook social media marketing, Oktopost can help them them not only track brand mentions but also demonstrate how those mentions and social engagements impact sales opportunities.

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. These stats speak volumes about the platform’s prowess in shaping consumer decisions and its viability for B2B marketing.

Strategy 52

Strategy Twitter Tips Marketing 52

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. After a demo, usually people are at least a bit less skeptical. This “two pipeline” requirement is pretty unique to the recruiting industry. Social Media.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Oktopost

JULY 26, 2022

B2B sales is all about aligning your offering with the needs and pain points of prospective clients. A successful discovery meeting is a crucial part of your B2B sales funnel, so it’s critical to come in with a clear plan to make a first impression. Discovery meetings are your best chance to show leads the value you can offer.

Template 69

Template Templates Meeting B2B 69

Sprout Social

FEBRUARY 14, 2023

To get the rest of #TeamVizient up to speed and ready to post, Solis and her team put together an advocacy resource hub, complete with product demos, instructional videos and on-demand webinars. His efforts show what’s possible when you take a chance and hit post—not just for Salesloft, but for other B2B sales leaders, too.

Authentication 93

Authentication Examples Class Team 93

Twist Image

MARCH 15, 2018

In order to ensure that you are the right person, you not only need everything above, but you need to present your ideas in a strong and palatable way on that video demo. Having it be so apparent on your demo/speaking reel makes is not good. Think B2B or B2B. video demo. video demo. video demo.

How To 58

How To Eventful B2B Conference 58

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Request a demo Build relationships Is it lonely at the top? Book a Demo The post The 2024 Guide to Social Media Strategy for Executives appeared first on Social Media Marketing & Management Dashboard. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Audiense

MAY 17, 2018

Both B2B and B2C businesses can benefit from the type of insights extracted from social networks and bring them into action at the production and execution stage of their campaigns. Request your Audiense Insights demo and start activating consumer insights today. A practical example: MarketingProfs.

Case Study 79

Case Study Activities Study Campaign 79

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. These include: Create Quality Leads – Get a clear view of your B2B space and gain intel about your leads to clinch the advantage.

Marketing 98

Marketing Metrics B2B Software 98

Sprout Social

OCTOBER 25, 2022

For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. For example, our social team put their own spin on third-party data from AdWeek by adding a specific call to action for B2B marketers. via @thisiskis , @Adweek [link].

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

SEPTEMBER 30, 2022

Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We For example, Chili Piper uses an optional prompt after people fill out their demo requests that asks, “How did you hear about us?” You get the idea,” he explains.

Tips 133

Tips Authentication LinkedIn Groups 133

Unmetric

JULY 2, 2019

LinkedIn is a great tool for B2B organizations to generate leads, make new connections, and build their brand. Sign up for a demo. LinkedIn, used by millions of professionals and organizations helps to keep an ear to the ground on what’s trending in the world of business.

Analytics 112

Analytics LinkedIn Tools Analysis 112

Sprout Social

MARCH 21, 2017

This applies in both business-to-consumer (B2C) transactions (like a college student looking for a midnight snack) and business-to-business (B2B) needs (like a company that needs to streamline its payroll software). They carefully evaluate your offerings (and those of your competitors).

Social Media 106

Social Media Marketing How To Metrics 106

Audiense

JUNE 7, 2018

As we saw a few weeks ago , content creation is one of the strategies which is most used by company marketing departments (91% of B2B professionals and 86% of those in the B2C sector use it). The post 4 ideas to apply personality insights to content creation appeared first on Audiense.

Content 90

Content Sample Samples Sentiment 90

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

B2B 111

B2B Examples Marketing Small Business 111

Hootsuite

MAY 16, 2022

However, don’t think you need to stick to typical work hours if you’re advertising B2B. Get a demo of Hootsuite Social Advertising today. Request a Demo. By default, ads are set to run 24/7, but you can create a custom schedule for time of day down to the hour. Your location. Or, more specifically, the location of your audience.

Cost 94

Cost CPC Facebook HootSuite 94

Oktopost

SEPTEMBER 27, 2022

Naturally, this presents both challenges and opportunities for B2B marketers. On the other, competition is getting more intense in virtually every B2B field. With that in mind, you need to find a way to create unique B2B videos that make your brand stand out from the rest of the content your audience is seeing. Keep It Simple.

B2B 118

B2B Video How To ROI 118

Sprout Social

NOVEMBER 23, 2022

With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars. Request a demo. And content is the key to reaching them.

LinkedIn 115

LinkedIn Tips Curation Training 115

Sprout Social

NOVEMBER 1, 2021

A recent study with B2B decision-makers on their perception of thought leadership found that 89% of them say it has enhanced their perceptions of an organization. Sign up for a demo of Sprout Social today for an all-in-one solution to making the most of employee advocacy. Establishes thought leadership.

Training 124

Training Study Metrics Social Media 124

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Image credit: StockSnap on Pixabay. Closing Thoughts.

B2B 244

B2B LinkedIn Strategy Marketing 244