Oktopost

DECEMBER 15, 2022

Want to hear more from renowned B2B marketing leaders? “Strength WithIN” aims to create space for LinkedIn employees who are interested in strength sports to connect, both in-person and virtually, to build meaningful relationships, work better, and become more resilient. Catch all episodes here. Episode Summary.

Collaboration 62

Collaboration Apple Sports Startup 62

Direct Marketing Observations

APRIL 11, 2011

Is it creating a Twitter profile “in case&# someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation? To be honest, if I was a company who didn’t have money, resources, or time (weak excuse) to dip a toe into the waters of social, I might do the same thing.

Company 178

Company Social Media Compete Sports 178

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Christina Garnett, strategist at social media management company, ICUC explains: “Anytime you have a conversation with someone, whether it’s online or in person, there needs to be a give and take. Marketer Jay Baer said it all when he said: .

Engagement 156

Engagement Social Media How To Hubspot 156

Ignite Social Media

DECEMBER 9, 2019

The CM200 features editorial listings and coverage of agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing and Martech.

List 78

List RFP Social Media Marketing 78

Sprout Social

OCTOBER 10, 2023

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. Dunkin’ Dunkin’ is a great example of a company stepping outside the box for brand partnerships. Their brand collaboration with e.l.f

Examples 127

Examples Influencer Campaign Marketing 127

Social Media Strategies Summit

APRIL 21, 2023

For instance, a women’s yoga and wellness brand might identify the following content buckets: Physical health and wellness Mental health education Women’s equity and empowerment in sports Doing this develops guardrails for what you can (and can’t) speak about online. We all love the zany antics of our favorite avian language tutor.

Conversation 130

Conversation Brands Authentication Trends 130

Mindjumpers

JUNE 26, 2012

The share of companies with their own blogs has dropped from 50% in 2010 to 37% in 2011. Similar Posts: How Social Is B2B? The Role of Social Media in Sports [Infographic]. Blogging: an exception. Blogging is still businesses’ fourth favourite social media tool, but it is in decline. Infographic]. Infographic].

Social Media 229

Social Media Sports Statistics B2B 229

Oktopost

DECEMBER 13, 2020

Covid has been a huge transition for the B2B marketing world. They are on the front lines and best equipped to know what the company’s target audience is after. As Colin Day, Managing Director of EMEA and APAC and Oktopost always says, “selling is a team sport, and an important part of that team is marketing.

Construction 118

Construction Marketing Authentication B2B 118

Convince & Convert

OCTOBER 12, 2013

Research from DDB found that 84% of the fans of company Facebook pages are – on average – current or former customers of the brand. Social media is a spectator sport. Myth 6: Company channels are your most important social assets. Easy-to-use software like Addvocate helps companies manage this process.

Social Media 167

Social Media Content Marketing B2B 167

Oktopost

FEBRUARY 19, 2019

Military service was optional, Athenian culture was based on its rich philosophy, arts, literature, architecture and sports. Both companies have different strategic paradigms. Our basis for a comparison between the two is a list of capabilities for enterprise companies. On the other hand, Athens was inherently different.

Hubspot 110

Hubspot API Metadata B2B 110

Webbiquity SMM

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone.

Directory 196

Directory SEO B2B Real Estate 196

Buzz Marketing for Technology

AUGUST 5, 2014

Amber set the stage with a discussion of Real-Time Marketing (RTM) and some examples of companies doing it right. This set the stage nicely for Greg and Adam to discuss their companies success in RTM. How does Real-Time Marketing work in a B2B environment? This webinar was sponsored by Spredfast.

Eventful 100

Eventful UGC Marketing B2B 100

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . You may have seen brands spending millions of dollars simply to display their brand name on an electronic billboard or within the sidelines of a stadium-held sports game and wondered about the utility of that investment.

Comparison 145

Comparison SEO Curation Domain Name 145

Sprout Social

APRIL 2, 2019

The Chicago Bulls are one of the top five most followed sports teams around the globe, (mostly thanks to Michael Jordan). When the company was gearing up for the launch of nationwide Taco Bell delivery, they swept Twitter for Tweets just like that, new and old, surprising them with gift cards in the days leading up to the launch.

Sports 107

Sports Communities Sentiment Team 107

Sprout Social

OCTOBER 25, 2022

Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t. Fast food, retail, sports—those brands can get experimental. For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??.

Strategy 131

Strategy Brands Hubspot Survey 131

Likeable

AUGUST 18, 2020

In this food-filled episode, Sierra Tishgart , co-founder of Great Jones, tells listeners about the origins of the company, the importance of creating content fueled by community, and how the brand is leveraging partnerships with leaders in the food space—including some of their all-time fav chefs and creators. Who’s hungry?! Make it human.

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Pixlee

JULY 2, 2021

Allyssa Eclarin is the Director of Product Marketing at Postal , an offline marketing automation and experience marketing platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. After college, I started my own company doing design and screenprinting.

Sports 52

Sports Communities Brands Company 52

Oktopost

MARCH 29, 2022

Over the past ten years, B2B Marketing teams have gone from doing social media activities because “everyone else is” to seeing real value and quantifiable results. In fact, 61% of B2B companies are making social media a top investment priority this year. Best B2B Employee Advocacy Program.

B2B 118

B2B Social Media Energy Team 118

Twist Image

MARCH 17, 2017

With that, the Financial Times reported last year that Apple already has hundreds of people working on this area of technology, and the company continues to acquire both small and large-ish companies with this specialty. Google has Tango and Cardboard (plus investments in companies like Magic Leap ). That is clear. . healthcare.

Transportation 51

Transportation Apple Microsoft B2B 51

Twist Image

MARCH 17, 2017

With that, the Financial Times reported last year that Apple already has hundreds of people working on this area of technology, and the company continues to acquire both small and large-ish companies with this specialty. Google has Tango and Cardboard (plus investments in companies like Magic Leap ). That is clear. . healthcare.

Transportation 49

Transportation Apple Microsoft B2B 49

Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. A mortgage company discovered that young women who were first-time home buyers talked a lot about not understanding the mortgage process. Nichols Concrete Cutting is a small, independently-owned company in the San Francisco Bay area.

Tips 63

Tips Content Study Skills 63

Keyhole.co

MAY 9, 2023

Notice how @shoegallery , a renowned sports apparel retailer (105K+ followers), uses this tactic. For instance, you can ask questions like – When did we establish the company? smartphone company) When was the first car made? smartphone company) When was the first car made? Who is our brand’s CEO?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Oktopost

OCTOBER 13, 2021

Listen to the podcast: For more thought leadership on keeping up with the speed of B2B business, check out our Radically Transparent podcast on Apple Podcasts , Spotify, YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders on trends in B2B business? Catch all episodes here. Meet Larissa Gaston.

B2B 117

B2B Apple Sports Class 117

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. “How dare a company try to put a number on influence!&# they shout.

Klout 161

Klout Nielsen Influencer Social CRM 161

Writtent Blog

SEPTEMBER 20, 2013

Thanks to an increasingly talented workforce and amazing options like content marketing outsourcing services, the challenge for companies isn’t just getting their hands on a blog to publish. It’s getting their hands on content which can differentiate, connect with consumers, and help their company meet strategic goals. Start Iterating.

Content 72

Content BuzzStream Marketing Sports 72

Oktopost

APRIL 15, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “Employee advocacy is a strategy that every company should deploy. Hot Topics: How B2B companies can revolutionize their approach by borrowing from the B2C playbook – and why it matters.

Engagement 96

Engagement Strategy B2B Social Media Management 96

Keyhole.co

MARCH 4, 2023

So, if you’re selling sports leggings, for example, you might allow the influencer(s) you’re collaborating with to choose leggings (of their own preference) up to a certain sum of money. It’s been alleged that 17% of companies spend over half their marketing budget on influencers. What about you?

ROI 52

ROI Influencer Marketing Campaign 52

Oktopost

OCTOBER 20, 2019

Yes, the ubiquitous native advertising companies Outbrain and Taboola are joining forces in order to better compete with Google and Facebook. More importantly, could this merger create new opportunities for B2B native advertising ? More importantly, could this merger create new opportunities for B2B native advertising ?

B2B 59

B2B Advertising Examples Hosting 59

Webbiquity SMM

JULY 31, 2012

One advantage that university marketers have over their most of their b2b counterparts in optimizing their programs is scale; colleges can learn from and fine-tune their messages and marketing processes based on thousands of interactions each year. Only the largest b2b enterprises approach that level of sales activity.

B2B 188

B2B Marketing Diagrams ROI 188

SalesChoice

MAY 15, 2017

This blog will focus on the importance of developing Trust and Transparency in designing, developing and implementing AI products and service solutions, and will identify Innovative AI companies to watch. has over over $58M poured into the company. AI and Trust are Key to Evolutionary Success. Kensho Technologies Inc.

Patterns 20

Patterns Analytics Startup Software 20

Jeff Esposito

AUGUST 24, 2011

Let me start by saying that having excellent sports teams is one of the greatest things about Boston. Anne Weiskopf lives in the Boston area, and has spent many years in the tech media and B2B market. So, what’s up Boston? And, is it causal?

Sports 54

Sports Fashion B2B Survey 54

Convince & Convert

JULY 30, 2015

Whether working in sports, computers, or marketing, these Social Pros know the value of delivering good content on social media. Even companies who are doing a lot of work in social media aren’t utilizing social listening. We also had strategists from TaylorMade-adidas Golf and SAP (with a customer experience marketing bonus!),

Content 60

Content Social Media Platform Sports 60

Convince & Convert

APRIL 1, 2010

Instead, it’s the standard sports franchise drivel, including ads for home equity loans above the team logo. I couldn’t believe it, given how many video assets a professional sports team has. Which leads me to what I think is a huge miss by most sports franchises, including the Twolves: the message boarders.

Social Media 120

Social Media Content Analysis Sports 120

Webbiquity SMM

JULY 31, 2012

One advantage that university marketers have over their most of their b2b counterparts in optimizing their programs is scale; colleges can learn from and fine-tune their messages and marketing processes based on thousands of interactions each year. Only the largest b2b enterprises approach that level of sales activity.

B2B 101

B2B Marketing Diagrams Price 101

Hootsuite

JULY 15, 2020

For B2B, also consider size of business and who makes purchasing decisions. He works at a tech company. It combines fitness tracking with sports news and social networking through personal “leagues.” UK sports teams can whitelabel the app to engage their fans. Compile data on your existing customers and social audience.

Template 145

Template Templates How To Tourism 145

Keyhole.co

JANUARY 30, 2024

That’s why, their social media marketing revolves around adventure sports and outdoor activities. The brand curates content around adventure sports, shares UGC, and uses catchy captions and relevant hashtags to appeal to adrenaline junkies — their target audience on social media. Fenty Beauty’s core audience is Gen Z and millennials.

Social Media 59

Social Media How To Patterns Sports 59

Hootsuite

DECEMBER 10, 2019

This trust means employees expect the companies they work for to make things better , not just make better things. In particular, millennials identified several areas they want their companies to deliver on. Purpose-driven companies grow three times faster on average than their competitors. pic.twitter.com/8Kd4IVFjva.

Trends 145

Trends Social Media CPA Sports 145