The Realtime Report

FEBRUARY 19, 2021

Little did he then know that his knack for “disruption” would extend well beyond his athletic career and help not just himself, but also other pro sports retirees, realize professional success outside of the game.

Sports 91

Sports Training Module Syndication 91

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. With a sports theme, of course. Don’t Be Like Your Competition.

Small Business 100

Small Business B2B Strategy Content 100

Oktopost

MARCH 25, 2021

Listen to the Podcast: If you like what you’ve heard, be sure to stay up-to-date on all B2B marketing tips, tricks and trends by following the Oktopost Community on LinkedIn. And Subscribe to B2B Marketing Now for free on Apple Podcasts , Spotify or wherever you get your podcasts!

B2B 62

B2B Tourism Apple Sports 62

Oktopost

APRIL 27, 2023

Want to hear more from renowned B2B marketing leaders? Episode Summary: Profitable growth is a team sport. Listen to the podcast: Or catch us on Apple Podcasts, Spotify , or YouTube. Catch all episodes here. The challenge is getting all department rowing in the same direction.

Marketing 62

Marketing Apple Sports B2B 62

Ignite Social Media

DECEMBER 9, 2019

The CM200 features editorial listings and coverage of agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing and Martech.

List 78

List RFP Social Media Marketing 78

Oktopost

DECEMBER 15, 2022

Want to hear more from renowned B2B marketing leaders? “Strength WithIN” aims to create space for LinkedIn employees who are interested in strength sports to connect, both in-person and virtually, to build meaningful relationships, work better, and become more resilient. Catch all episodes here. Episode Summary.

Collaboration 62

Collaboration Apple Sports Startup 62

Social Media Strategies Summit

APRIL 21, 2023

For instance, a women’s yoga and wellness brand might identify the following content buckets: Physical health and wellness Mental health education Women’s equity and empowerment in sports Doing this develops guardrails for what you can (and can’t) speak about online.

Conversation 130

Conversation Brands Authentication Trends 130

Visually SM

JULY 6, 2020

They don’t talk about or show their products directly, focusing instead on highlighting athletes of the most diverse sporting areas, backgrounds, and levels of experience. This is the way they chose to sell, not sneakers or sports accessories, but inspiration. This guides what you can use each social media space for.

Social Media 130

Social Media Content How To Marketing 130

Mindjumpers

JUNE 26, 2012

Similar Posts: How Social Is B2B? The Role of Social Media in Sports [Infographic]. For more statistics and a few tips on how you can enhance your business’ online presence take a look at the full infographic. Infographic]. How To Gain Value From Social Media Feedback.

Social Media 229

Social Media Sports Statistics B2B 229

Hootsuite

MAY 11, 2023

Perform exercises for different fitness levels, from beginners to experts According to Google, 79% of YouTube viewers say YouTube has sports and fitness video content that they can’t find anywhere else. Sports highlights compilation If you’re into sports, try putting together sports highlight compilations and sharing them on YouTube.

YouTube 103

YouTube Video Film Sports 103

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. “When customer service becomes public, it becomes a spectator sport. This is a great tactic for any company, but especially for B2B companies with products that may be more complex. Marketer Jay Baer said it all when he said: .

Engagement 156

Engagement Social Media How To Hubspot 156

Oktopost

DECEMBER 13, 2020

Covid has been a huge transition for the B2B marketing world. As Colin Day, Managing Director of EMEA and APAC and Oktopost always says, “selling is a team sport, and an important part of that team is marketing. Content is king and much more relevant now than ever before, which means it has to be human-centric and empathetic. .

Construction 118

Construction Marketing Authentication B2B 118

Oktopost

FEBRUARY 19, 2019

Military service was optional, Athenian culture was based on its rich philosophy, arts, literature, architecture and sports. Marketo was built with a focus on Salesforce CRM users, and to this day the majority of Marketo B2B. On the other hand, Athens was inherently different. Full feature pricing: $2,400. Starting price: $200.

Hubspot 110

Hubspot API Metadata B2B 110

Sprout Social

OCTOBER 10, 2023

La Roche-Posay As the US Open’s official sunscreen partner, La Roche-Posay hosted a brand activation at the national sporting event. The “Define Your Load” campaign won a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023.

Examples 124

Examples Influencer Campaign Marketing 124

Convince & Convert

OCTOBER 12, 2013

Social media is a spectator sport. Myth 11: The rules are different in B2B. Yes, the purchase funnel and some of the tactics are different in B2B. Further, every B2B customer is also a B2C customer, and the marketing playbooks of the B2C companies are changing the expectations of B2B buyers. tweet this ).

Social Media 167

Social Media Content Marketing B2B 167

Buzz Marketing for Technology

MARCH 16, 2011

So we potentially have a large sports audience as a segment of our brand, right? Social Media – is it really mainstream in B2B Marketing? We used to learn about who our audience was by putting cookies on our website and waiting for traffic to come so we could learn more about our visitors. Technology.

Paid Search 232

Paid Search Social Media How To Sports 232

Webbiquity SMM

SEPTEMBER 9, 2013

” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone. Finally, algorithmic changes implemented by Google (and subsequently mimicked by other search engines) over the past 18 months have impacted traffic to b2c and b2b websites. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Sprout Social

APRIL 2, 2019

The Chicago Bulls are one of the top five most followed sports teams around the globe, (mostly thanks to Michael Jordan). If a table of professionals from healthcare, sports and B2B marketing can come together, realize they’re trying to solve the same problems and arrive at the same consensus, it has to be true.

Sports 106

Sports Communities Sentiment Team 106

Buzz Marketing for Technology

AUGUST 5, 2014

” In this campaign they have surprises like Justin Timberlake showing up at your front door or surprise tickets to go see your favorite sports team playing a game. How does Real-Time Marketing work in a B2B environment? , and it’s called “priceless surprises.” How best to organize for Real-Time Marketing?

Eventful 100

Eventful UGC Marketing B2B 100

Sprout Social

OCTOBER 25, 2022

Fast food, retail, sports—those brands can get experimental. For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. We're talking to you too, B2B brands. Everyone else has to play it safe.

Strategy 129

Strategy Brands Hubspot Survey 129

Sprout Social

JUNE 22, 2021

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. While LinkedIn is often associated with B2B marketing, there’s plenty of reasons why brands should consider developing their LinkedIn strategy.

Platform 116

Platform Social Media Tumblr Reddit 116

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . You may have seen brands spending millions of dollars simply to display their brand name on an electronic billboard or within the sidelines of a stadium-held sports game and wondered about the utility of that investment.

Comparison 145

Comparison SEO Curation Domain Name 145

Oktopost

MARCH 29, 2022

Over the past ten years, B2B Marketing teams have gone from doing social media activities because “everyone else is” to seeing real value and quantifiable results. In fact, 61% of B2B companies are making social media a top investment priority this year. Best B2B Employee Advocacy Program. Best B2B Social Media Agency.

B2B 118

B2B Social Media Energy Team 118

Ari Herzog

FEBRUARY 22, 2014

We help marketing change agents create transformative b2b brands that disrupt market conventions. Translation: Sports, food, and real things keep the mind in motion, floorball @ O2JKL raise your heart rate. NOW: Roustabout, gadabout, knockabout. psychology #speaking. THEN: Buddy, can you paradigm? NOW: See, think, do differently.

Twitter 115

Twitter Sports B2B Skills 115

Oktopost

OCTOBER 13, 2021

Listen to the podcast: For more thought leadership on keeping up with the speed of B2B business, check out our Radically Transparent podcast on Apple Podcasts , Spotify, YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders on trends in B2B business? Catch all episodes here. Meet Larissa Gaston.

B2B 117

B2B Apple Sports Class 117

Likeable

AUGUST 18, 2020

In this episode, Jenn and Michelle chat with Leah Walters of monday.com about how B2B marketers can think like B2C marketers to hone in on the core principles that resonate most. How do you provide value across content marketing channels when your target audience is… everyone? Make it human. Erica Davis and Catherine Carter of The Sip.

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Twist Image

MARCH 17, 2017

Million Units in 2021 , that sported some big, new and brave pieces of information: "New device launches, an expanding array of content for both consumer and enterprise users, and lower price points will propel the worldwide augmented and virtual reality headset device market at a breakneck pace. total headset device shipments will reach 99.4

Transportation 51

Transportation Apple Microsoft B2B 51

Twist Image

MARCH 17, 2017

Million Units in 2021 , that sported some big, new and brave pieces of information: "New device launches, an expanding array of content for both consumer and enterprise users, and lower price points will propel the worldwide augmented and virtual reality headset device market at a breakneck pace. total headset device shipments will reach 99.4

Transportation 49

Transportation Apple Microsoft B2B 49

Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. HerRoom.com, an online lingerie company, tested all the sports bras they sell and made a series of videos of women running in each bra. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day.

Tips 63

Tips Content Study Skills 63

Kikolani

MARCH 19, 2010

10 social media tips for B2B marketers. 30 extreme sports photographs. Why marketing is not evil. Job search best practices. What type of entrepreneur do you want to be? 30 valuable lessons learned from using social media for small business. Graphic / Web Design. Huge roundup of 45 miscellaneous icon packs. Photography / Digital Art.

Mashup 112

Mashup Resources Twitter WordPress 112

Pixlee

JULY 2, 2021

So from there I joined the B2B tech world. As for the future, I’m for sure going to work in or around the advancement of Women’s Sports, which is something I’m really passionate about. Sports and music are my two biggest passions. After college, I started my own company doing design and screenprinting.

Sports 52

Sports Communities Brands Company 52

Keyhole.co

MAY 9, 2023

Notice how @shoegallery , a renowned sports apparel retailer (105K+ followers), uses this tactic. In the last ten years, he’s helped e-commerce and B2B SaaS brands generate more than $100 million in new revenue through SEO, content, and conversion optimization. The best entries stand a chance of winning the giveaway.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Oktopost

APRIL 15, 2024

With a passion for B2B social in common, the trio discussed why social media is so valuable for B2B brands today and the importance of using B2C tactics to create an engaging, fun, and memorable B2B strategy. Hot Topics: How B2B companies can revolutionize their approach by borrowing from the B2C playbook – and why it matters.

Engagement 94

Engagement Strategy B2B Social Media Management 94

Writtent Blog

SEPTEMBER 20, 2013

Think Like a Sports Coach. You think your B2B company’s product or services are boring? Do something remarkable, and 2) document yourself doing it.” One of the most-lauded pieces of content at the show was Nike’s “The Girl Effect” campaign, shown below for inspiration: 2. Start Iterating. Dan Fielder of Sticky Content doesn’t think so.

Content 72

Content BuzzStream Marketing Sports 72

Direct Marketing Observations

APRIL 11, 2011

Playing it safe in sports means playing for ties or not caring whether you win or lose. What are you doing to improve what you do, as it compares to what they do? What makes you better than them? What are they doing with social media that you are not? If that was what mattered, then we wouldn’t have to keep score or root for any teams.

Company 178

Company Social Media Compete Sports 178

Webbiquity SMM

JULY 31, 2012

One advantage that university marketers have over their most of their b2b counterparts in optimizing their programs is scale; colleges can learn from and fine-tune their messages and marketing processes based on thousands of interactions each year. Only the largest b2b enterprises approach that level of sales activity.

B2B 188

B2B Marketing Diagrams ROI 188

Oktopost

OCTOBER 20, 2019

More importantly, could this merger create new opportunities for B2B native advertising ? Why the Outbrain Taboola Merger is Significant for B2B. B2B clients aren’t looking to make impulse purchases, so display advertising is generally regarded as a suboptimal way to reach them, usually used for remarketing audiences.

B2B 59

B2B Advertising Examples Hosting 59