Convince & Convert

MARCH 27, 2012

“, and it focused on content marketing strategies and tactics for professional services companies. Is content marketing required for professional services companies? The recognition that we are media companies. In all other respects, the content creation activities in both types of companies are generally the same.

Content 131

Content Consultant Marketing Price 131

Adam Sherk

DECEMBER 22, 2009

Things that news and content sites should look at include: What terms and content types brought in the most search engine referral traffic? And while I focused on editorial sites, the same general approach works for e-commerce, B2B and any other category. What Horrible Things Did Time Magazine Do in 1964?

Trends 167

Trends How To Digg Press Release 167

Proactive Report

OCTOBER 8, 2012

Although ‘content marketing’ refers to a broad spectrum of connected activity, from the creation of content and editorial processes, through to social media activity, search engine optimization and PR, content marketing is now seen as an emerging discipline in its own right by a majority of marketers. Company politics (30%).

Publishing 79

Publishing Content Marketing B2B 79

Writtent Blog

MARCH 10, 2014

Pace: Four Seasons Magazine. Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. The content would be implemented and publicized by hospital, employers, and other companies. While the task sounds massive, Hammock succeeded intensely well. The PohlyCo: AISES.

Content 85

Content Marketing Energy Case Study 85

Buffer Social

JULY 28, 2016

To be sure, social media marketing is an incredibly new (and ever-changing) industry, unlike finance, engineering, sales, law, medicine, and more established fields. The campaign that brought in 100 new attendees for a company event. If you ask your CEO, “Is it important for the company to be on social media?” Your Coworker.

Social Media 76

Social Media Marketing Team Guidelines 76

Writtent Blog

DECEMBER 6, 2023

Publish articles in trade or local magazines. Most people think published work is more valuable than a simple blog post, and articles cost less than advertising in the same magazine. These stories add credibility to your company and help you get more customers. Post your company offers on coupon and deal sites.

Small Business 98

Small Business Marketing Compete Directory 98

Buzz Marketing for Technology

OCTOBER 15, 2014

My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. I mean what’s your purpose, what’s your cause, what’s your belief, why does your company exist. Can every company have a why? Not only can a big company have a why, every company does have a why.

B2B 248

B2B Forums Loyalty Organization 248

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Meghan Biro. MeghanMBiro. Liz Bonilla.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Seven Deadly Sins of Social Media (Search Engine Journal): I love how Jennifer Horowitz equates social media with the 7 sins. Which approach best suits you? So what are they to do?

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

MARCH 4, 2010

Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. Ive founded 5 companies, and spent 15 years running digital marketing agencies. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

Metrics 132

Metrics Strategy How To Tourism 132

ProBlogger

MAY 10, 2012

A white paper is a cross between a magazine article and a brochure. It possesses both the educational qualities of a magazine article and the persuasive qualities of a corporate brochure. Normally it’s best to use a white paper if you’re providing a service or product in the B2B sector. What is a white paper?

How To 39

How To Tips Products List 39

Webbiquity SMM

DECEMBER 30, 2014

90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. The 3 Goals For Your Content Marketing by B2B Marketing Insider. 7 Ways to Boost SEO Results for Your Video Content Marketing by B2B PR Sense Blog. Content marketing is a hot topic.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. 40 Examples Of Creatively Designed Twitter Backgrounds by Tripwire Magazine. Twitter for B2B Marketing. 5 Ways Twitter Can Be Leveraged for B2B Search Engine Marketing by Search Engine Watch.

Tools 201

Tools Twitter Tips B2B 201

Janet Fouts

JUNE 5, 2014

Publisher, Owner Magazine ( [link] Author of The Freaks Shall Inherit the Earth. Helping companies Think Like a Rock Star & with a Southern accent. A Forbes Top 50 Social Media Influencer, blogger, B2B content marketing and inbound marketing, and social media strategist working with tech companies and B2B.

Consultant 196

Consultant Klout B2B Influencer 196

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

DECEMBER 27, 2011

85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. While having a presence on Facebook is no longer an “if” question for most companies, many “how” questions remain. ” Ouch.

Tools 195

Tools Tips Facebook Real Estate 195

Webbiquity SMM

JANUARY 3, 2011

How can you improve your blog’s position in search engines? Seven Ways to Revive a Neglected B2B Blog by MLT Creative. J-P De Clerck reports that less than half of companies have blogs, despite the fact that “blogs are real social media hubs and cornerstones of inbound marketing.&# Grow your audience?

Tips 176

Tips Sysomos SEO WordPress 176

Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Danny Sullivan, Search Engine Land founder, and editor.

Content 45

Content Press Release Yahoo Guidelines 45

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? The Growth of Social Media: An Infographic by Search Engine Journal. 71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. . • 71% of companies now have a presence on Facebook.

Statistics 190

Statistics Research Social Media B2B 190

Kikolani

NOVEMBER 29, 2010

Ann is an SEO consultant, the brains behind the hugely popular My Blog Guest site for bloggers to network and acquire guest blogging opportunities, and a regular contributor to Search Engine Journal. Farnoosh is a blogger, yogini, world traveler, engineer, and all around a beautiful person inside and out. Cameron Chapman. Evelyn Lim.

Blogger 168

Blogger SEO Consultant WordPress 168

Buzz Marketing for Technology

JUNE 27, 2008

Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. Uniquely, though, Fixya has partnered with some companies to provide an official channel for crowdsourced tech support. 22 Comments. Graphic Design.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. How to Use Social Media for B2B Marketing by Inc. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

MARCH 1, 2012

Instead of Jim the author and super cool guy, pretend you’re Jim the Social Media Manager at a software company or a brand. Jim: It depends on the company. If it’s a company that really does a lot of customer service, then I’ll take Twitter every day of the week. Eric: We’re a B2B software company.

Social Media 142

Social Media Hubspot Software Hosting 142

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. What types of content are most valuable to my sales prospects?

Content 223

Content Tips Marketing B2B 223

Convince & Convert

MARCH 18, 2016

And speaking of today’s guest, I’m super, super excited to have here on Marketing Marvels, episode two, my good friend Hana Abaza, who is the marketing genius for one of my very favorite companies, Uberflip. We use it a lot at Convince & Convert, for our own company and also for our clients, and I’m fired up about it.

Marketing 60

Marketing Content eBook Joomla 60

Writtent Blog

MAY 29, 2013

The field has exploded, and 90% of companies are currently using custom content for marketing purposes. 90% of consumers find branded content useful, and 80% of B2B decision makers prefer to access information through articles. Even B2B businesses can have a defined and relatable tone online. You’re Not Investing in Titles.

Strategy 87

Strategy Content Marketing Statistics 87

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Why not see how some companies are gaining from it right now?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. Between large and small businesses?

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

APRIL 26, 2012

speak, in terms of how things work and that’s the search engines’ fault, I. space is not only competing against other companies that are creating. You know, my mom doesn’t buy magazine ads, right? So it seems like a lot of companies are like, great, well we’ll just make more content, right?

Social Media 135

Social Media SEO Retail Conference 135

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. However, there’s a lot more to Stumbling when you share.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. And it sounds kind of cool to use for newspapers and magazines.

iPad 137

iPad Content iPhone Wireless 137

Webbiquity SMM

AUGUST 5, 2013

Rapidly growing companies? B2b vendors? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. B2B Infographics ). Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.”

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

FEBRUARY 17, 2013

Search engines are going away. Soon no one will care about the traditional commercial site focused on a company and its products. Imagine, for example, that you’re tasked with finding the best social media monitoring tool for your company. Websites are dead. Image credit: Haley Marketing Group. I suspect John does too.

Engineering 193

Engineering iPad B2B SEO 193

Webbiquity SMM

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. The Storyteller by Content Magazine.

Content 60

Content B2B Marketing Hubspot 60

Hootsuite

AUGUST 14, 2023

From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full power of this tool. What is ChatGPT prompt engineering? Generate five unique topics for a magazine article about trends in education. New to ChatGPT?

Products 92

Products Real Estate Tourism Fashion 92

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet –yet only 25% of companies offer social business training to their employees. BtoB Magazine ).

Statistics 204

Statistics Social Media B2B Marketing 204