Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. Its Twitter biography is explicit that I am the community manager. My Connection to Flextronics.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. With Google+ Communities, Google launches its own version of Facebook Groups by VentureBeat. So what makes Google+ special?

Google 216

Google Tips Bookmarklet SEO 216

Twist Image

APRIL 9, 2014

All over the world, junior brand and community managers are building PowerPoint decks with charts, graphs and quotes from this article in an effort to demonstrate both how "in the know" they are, and how antiquated the upper echelons of the marketing and communications are. communications department. community manager.

Questions 102

Questions Content Press Release Findability 102

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. But GE didn’t just make an announcement or issue a press release. These demographics make LinkedIn an enticing and important channel for brands.

Class 100

Class LinkedIn Brands Microsoft 100

agora pulse

AUGUST 19, 2020

If you have multiple social media channels to populate, webpages to work on, and perhaps a few press releases, then curation is awesome. Builds an active community . He’s all about sharing recipes, giving credit to creators, and building an online community. Pros for Curating Content. Saves time. Loss of traffic .

Curation 130

Curation Content Curata Flipboard 130

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Community Management/Engagement.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Koka Sexton

MARCH 19, 2012

Setup a profile on Twitter and push out feeds, leadgen content and press releases. Regardless if your in a B2C or B2B space, social media can be leveraged for support. This is an area that most companies in the B2B space struggle with more than the above. Social media as a broadcast channel .

Press Release 96

Press Release Skills Yammer Social Networking 96

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. When your company issues a press release, keep these bloggers inside your outreach plans. Subscribe to the comments for this post? Share this on del.icio.us.

Press Release 112

Press Release RSS Blogger Airlines 112

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 137

B2B Social Media Hashtag Press Release 137

Oktopost

SEPTEMBER 24, 2019

Even when your company is engaged in good corporate citizenship in the real world, acting with integrity, and giving back to the community, it’s not going to count for much until people start talking about it on the internet. Foster a culture of openness with your customers, workers, and community. Get Google on Your Side.

Reputation 83

Reputation Press Release Airlines Construction 83

Diva Marketing Blog

MARCH 17, 2010

About The Financial Brand: The Financial Brand is a niched B2B online publication about banking and brand/marketing. The community has approximately 3,000 active subscribers who read about 50,000 articles every month. Most press release fail miserably with this. I'm running a B2B site. I ignore all that crap.

Tweetdeck 96

Tweetdeck Press Release Banking B2B 96

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. A blog post isn’t the place to publish a press release, but when apropos, it is a perfectly reasonable place to link to one. Highlight your company’s community involvement.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Techipedia: Tamar Weinberg

MAY 28, 2010

Blogging helps you build community (especially via comments), establish thought leadership, bring links to your website (both internally, perhaps to products or to other articles on your blog, and externally, when people like what you say and opt to link to you), and get you some nice traffic. Give to your community. Customer Service.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

They’re tasked with contacting bloggers about different initiatives, sending out story ideas and “press releases&# (hopefully with a social component, since those are preferred by many bloggers). B2B correspondence should be polite and respectful foremost. Reply Tamar Weinberg February 11, 2010 at 10:46 am I know!

Blogger 177

Blogger Press Release Advertising Review 177

agora pulse

SEPTEMBER 2, 2020

Community management . Do you want to get into community management? Key press releases, presentations, ebooks, or video scripts can benefit from several pairs of eyes before they go out. This is true even for B2B companies where there is always a decision-maker. Proofing content. Attend events.

Social Media 148

Social Media Marketing How To Tweetdeck 148

Techipedia: Tamar Weinberg

MARCH 24, 2010

They know that I actually care about my community and that they’re not an audience. Don’t make me read a press release to figure out what’s special about whatever you’re trying to highlight. He currently serves as the community guy at Building 43. Participate in my site’s community.

Influencer 278

Influencer How To Press Release Blogger 278

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

Buzz Marketing for Technology

APRIL 1, 2010

If you know this going into the launch plan – then its just a matter of how you are going to sequence those messages (for example do you send out the eBook first with a link to the video second and the press release third with the virtual event forth and the blog/twitter buzz fifth?) B2B Marketing Content: Lure or Lasso?

B2B 252

B2B Content Press Release Marketing 252

Koka Sexton

DECEMBER 20, 2009

The Top Ten Reasons for Building an Online Community in 2009 From Vovici: If you don’t currently have an online community, and you are not thinking of building an online community next year, you should be. How Do You Build An Online Community? This article provides simple step by step advice to become Twitter savvy.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

The Top Ten Reasons for Building an Online Community in 2009 From Vovici: If you don’t currently have an online community, and you are not thinking of building an online community next year, you should be. How Do You Build An Online Community? This article provides simple step by step advice to become Twitter savvy.

List 96

List Social Media Case Study Wiki 96

Convince & Convert

JULY 26, 2010

Which brings up the whole “viral&# aspect of the platform. Here’s how it works: People come to PitchEngine to get the word out about something. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

SEO 115

SEO Social Media Consultant Social CRM 115

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Buffer Social

JUNE 1, 2016

But don’t renounce wire services just yet: according to HubSpot, traditional press releases are syndicated 20% more often than social media ones. I recently spent a whole day at a B2B tech company watching Sam, a sales rep, call prospects. Some companies have taken their communities to Slack.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Sprout Social

FEBRUARY 10, 2022

Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. Whether motivated by new leadership or customer feedback, a rebrand on social is the perfect way to communicate your updated mission. Press release.

Social Media 118

Social Media How To Press Release Sentiment 118

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Online consumers are savvy and being open and communicative is vital to reputation management. Don’t be Shy. If a company is “doing good,” don’t be shy about talking about it.

CSR 137

CSR Social Media Strategy Consultant 137

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

And maybe then you submit a press release about it. It’s important to understand the communities you contribute to and to understand the rules of the sites that you target. FriendFeed is a service but it’s also a community. It’s about the collective, the community, and the common good.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

JANUARY 5, 2009

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. Engaging the community and building a well-designed website are also important elements.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Laurel Papworth

FEBRUARY 22, 2015

Students in 9 Step Social Media Strategy online course : Please go to the Client Brief area and choose one of four – B2B, Social Good, B2C and Gov. Instagram for photos, YouTube for videos, Twitter for Press, LinkedIn for Employer Branding. Students: please note the social media press release lectures covers examples.

Avatar 40

Avatar Strategy Social Media How To 40

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

MARCH 22, 2012

Because we’re a white label company and a B2B company, awareness is tough sometimes. For instance, whenever we release a press release, or any company, you’ll see a bunch of tweets that are automatically spitting out that press release because it’s going into some RSS feed. Very little.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Because we’re a white label company and a B2B company, awareness is tough sometimes. For instance, whenever we release a press release, or any company, you’ll see a bunch of tweets that are automatically spitting out that press release because it’s going into some RSS feed. Very little.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Convince & Convert

JULY 13, 2010

Why not try spending time commenting in your targets’ community blogs? Find teachers, identify valuable communities, volunteer time to non-profit organizations who need your energy. reading about social media and trying different communities. That’s the essence of a good social media strategy , anyway. Just get started.

Social Media 138

Social Media Strategy Consultant SEO 138

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. Curalate also has community management capabilities that allow you to discover uncovered conversations about your brand.” Identify performance trends and insights with social media listening and interact with your brand’s community. 9) Mention.

Tools 207

Tools Social Media Netvibes Sample 207

Convince & Convert

SEPTEMBER 20, 2010

Try that with a press release… Nowhere to Run. Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands? This is especially hard to measure in the B2B world. think @ford vs. @scottmonty) Consumers believe branded accounts are more reliable and accurate.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Buzz Marketing for Technology

JUNE 27, 2008

I believe we’re going to shift back to thinking customer service and community management are the core and not the fringe. I believe we’re going to move our communications practices back in-house for lots of what is currently pushed out to agencies and organizations. Disagree with me in the comments. Dr. Wright.

Cymfony 113

Cymfony Badge Skills Comments 113