Social Media Strategies Summit

NOVEMBER 28, 2022

The process can feel quite effective initially, but it’s hard to measure your ROI. Analyzing Your ROI: The first step to creating high-converting Facebook ad examples is identifying what you want to achieve. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. This boosts a brand’s visibility and strengthens brand connection, leading to improved loyalty.

Influencer 107

Influencer Marketing Collaboration ROI 107

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe.

B2B 89

B2B Press Release Apple Loyalty 89

Sprout Social

JANUARY 26, 2023

This makes referral programs an excellent way to build loyalty, as well as increase your customer base. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process.

Discount 127

Discount Marketing How To B2B 127

Pam Moore

DECEMBER 11, 2016

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provides a medium for brands and marketers to communicate in unique and personal ways with other human beings. Social Post.

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Template Templates Content NewsCred 167

Hootsuite

DECEMBER 9, 2020

How are B2B organizations connecting their sales team to prospects without events and conferences? And transactions alone don’t create memorable brands , boost loyalty, or drive long-term growth. How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases?

Questions 142

Questions Social Media Strategy Survey 142

Oktopost

AUGUST 4, 2023

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees?

ROI 48

ROI Loyalty Embedding Metrics 48

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. Fans beget more fans. Website traffic.

Strategy 131

Strategy Brands Hubspot Survey 131

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools.

Analytics 179

Analytics Social Media Tools Price 179

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings. .

Template 167

Template Templates Trends Content 167

Hootsuite

MAY 8, 2023

Conversely, a helpful reply that makes your customer’s life easier can earn ongoing loyalty at renewal time. Among social platforms, Facebook is the best site for B2B lead generation. Especially for insurers offering specialist coverage to connect with niche communities. We can help you with this over here, Laura.

Insurance 88

Insurance Social Media Policies HootSuite 88

Pixlee

SEPTEMBER 27, 2021

Let’s explore what your brand should focus on when creating user-friendly videos loaded with social proof to not only attract new customers, but also to improve conversion rate and customer loyalty. Once you have a strategy in place, you’ll be ready to move forward and figure out your ROI once your campaign is underway.

Video 52

Video UGC How To Chemicals 52

Oktopost

DECEMBER 18, 2023

Yet, the increasing focus on growth and scalability makes many businesses take customer loyalty for granted. B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. Community management software can take your brand building to a new level.

Software 62

Software Communities Forums Hubspot 62

Hootsuite

DECEMBER 10, 2019

It’s all about developing a relationship between the brand and its customers, and creating a sense of community. Offer real value that builds brand loyalty over time, rather than trying to make a quick sale. These include community impact, talent development, and diversity and inclusion. Use new video formats to build community.

Trends 145

Trends Social Media CPA Sports 145

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations. But the way to build true community is by replying to comments and DMs that others leave on your posts.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

MARCH 12, 2020

Social ROI often comes down to the data you collect and how you use it. Harness the Voice of the Customer and community . Effective monitoring can power connections with your audience, uncover trends and lead to stronger brand loyalty. Reach a higher state of marketing with data.

Data 101

Data Skills Meme Social Media Management 101

Rebekah Radice

APRIL 11, 2016

Where to begin, what to analyze, and what the value (and true ROI) is – no matter your industry. Compared to many B2C customer oriented social platforms, LinkedIn focuses on cultivating B2B relationships. Share great content, get involved in the conversation, become a part of the community. There’s no denying it.

Sites 114

Sites Social Media How To LinkedIn 114

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. How to Measure and Maximize Employee Advocacy ROI. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents. What is Employee Advocacy. How to Launch an Employee Advocacy Program.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

Oktopost

JUNE 22, 2023

True, it may be more closely associated with B2C customers, but B2B execs and buyers aren’t operating in a vacuum where the power of thought leadership and share of voice no longer matter. In some ways, they matter more for B2B. Social selling depends on your ability to publish quality content and really engage an online community.

Social Media 118

Social Media B2B How To ROI 118

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Oktopost Oktopost is a B2B social media management tool that enables scheduling and automated posting, social listening, and advanced social analytics. Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

APRIL 4, 2023

This is the heady, irresistible ROI they talk about when social media is brought into the question, and it really is out there – provided you can give the impression of casual spontaneity, rather than integrating it into the structural framework that your social media presence is built on. But what about the benefits of doing so?

Social Media 118

Social Media Marketing B2B Banking 118

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. “If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.&#

Social Media 126

Social Media Case Study Strategy Study 126

Oktopost

JULY 13, 2023

Good social media publishing – the kind that turns your social channels into the high-ROI powerhouses they could be – takes a lot of time and resources – and scaling your social media ROI takes even more. Visibility, then, has become the difference for companies seeking success, customer attention and customer loyalty.

Social Media Management 62

Social Media Management Social Media Tools ROI 62

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. All rights reserved.

Review 115

Review Social Media Social CRM Consultant 115

Diva Marketing Blog

JUNE 10, 2009

Social Media marketing seems like an oxymoron at first, but I think it really just means building a community around a common interest and making a product relevant and interesting- not just trying to sell something. We service clients of all sizes in both the B2B and B2C spaces. Focus is primarily B2B.

Social Media 53

Social Media Real Estate B2B WordPress 53

Convince & Convert

APRIL 15, 2010

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. Content without community, without approachability, without humanization and kinship is ineffective. I like the idea of building a community. It builds brand loyalty like a gym membership. (I'm

Content 125

Content Marketing Consultant Social Media 125

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Can those results be tied back directly to sales, and therefore ROI? Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Online consumers are savvy and being open and communicative is vital to reputation management. Highlight the company’s long-term commitment and that of its supporters and partners.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. That mission, to add value to the communities they reach, is the heart beat of social. That’s just a brochure in 140 characters. Instead, let your customers in on the secret.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Webbiquity SMM

OCTOBER 8, 2013

Yet most marketers still struggle with how to measure ROI from social media efforts, and with questions like: how we budget for social media programs? Can social media help shorten b2b sales cycles? You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. 90% of Inc. by Social-Hire.

Social Media 207

Social Media ROI B2B Marketing 207

Convince & Convert

JULY 14, 2010

A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. The change has come from how people create their perceptions.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

JULY 28, 2010

There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. b2b #rentention [link] Jerry Freeman 5 Ways to Turn Helpfulness Into #Marketing Greatness [link] RT @jaybaer Nice List. Thanks again, Jay.

Social Media 150

Social Media Strategy Consultant B2B 150

Webbiquity SMM

AUGUST 28, 2012

How do we demonstrate the ROI of social efforts? Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. You want loyalty? Social Media Metrics and ROI. 101 Examples of Social Business ROI by Dachis Group. The Real Secret To The ROI Of Social Media by Social Media Today.

Social Media 207

Social Media Tips Tumblr Wikipedia 207