Remove B2B Remove Communities Remove Hubspot Remove Social Media

HubSpot vs. Marketo: Which is Better?

Oktopost

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? Hubspot. Marketo was built with a focus on Salesforce CRM users, and to this day the majority of Marketo B2B. Social Media Management.

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website.

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Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In social media, as in physical training, it takes time to see substantial results.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

Image credit: Buddy Media. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 15 Best Social Media Tools by CodeGeekz.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? ” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine?

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). How do we demonstrate the ROI of social efforts?

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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s

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10 Important Skills and Traits Your Social Media Manager Will Need

Buffer Social

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. But what does it take to be a great social media manager? Social Media Examiner (Blog). —.

7 B2B Brands Using Instagram the Way You’re Supposed To

Convince & Convert

Instagram is a fantastic platform for B2B marketers. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. Here are seven examples of B2B brands doing Instagram marketing the right way.

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Turning You Social Media Profiles into Sales Machines

Kikolani

Whether it’s a click to comment, to share, to take a quiz or survey, or to link back to a blog post or landing page, your social media content has to compel readers to do it. It only makes sense, then, that you have to use your social media pages/accounts in engaging and unique ways.

10 Important Skills and Traits Your Social Media Manager Will Need in 2017

Buffer Social

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. But what does it take to be a great social media manager? Social Media Examiner (Blog). —.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009.

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How to create a Social Media content strategy

Marketing to Serve

Social media has grown in popularity not only for individuals wanting to share and connect with their social networks, but for businesses too. billion social media users ( We Are Social ). Social media plays a large role in the buying process.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. The core of social media marketing efforts should be the corporate blog.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. 21 Social Media Statistics.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal. What is Social Media Optimization and Why Should I Care? 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

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The 25 Top Social Media Management Tools for Businesses of All Sizes

Buffer Social

How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Social networks supported.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Jeanette leads the Social & Digital Marketing team at Cisco.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Showcase reviews: Buffer Social, BuzzBlogger, Cent Muruganandam, Social Media Explorer. 22) Social Quant.

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We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today

Buffer Social

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here.

37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. What Is Social?

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How 8 Departments That Aren’t Marketing Can Use Social Media

Buffer Social

Whole Foods has gone all in on social media. Clearly, there isn’t a single department that “owns” social media at Whole Foods. Interested in seeing how every team within your company can use social media? Some companies have taken their communities to Slack.

Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

use automated social bookmarking tools like IMAutomater and Shareaholic tips for increasing traffic to your blog. Seven Ways to Revive a Neglected B2B Blog by MLT Creative. 9 Awesome Ways to Market a Business Blog by HubSpot Blog. Informer [[link] in the social media space).

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LinkedIn Profile Tips for Those Who Want to be Professionals

Devumi

There are a number of social media mistakes that you can make on the other, more ‘social’ and informal platforms. This is business social, not Facebook social. good, now read on to discover the LinkedIn profile tips that will truly set you apart in the B2B world!

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader. Social Media: General.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Amy serves as social media editor for the St.

The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? billion at the end of 2016 in one of the largest social media deals in history. But what does this mean for B2C and B2B companies?

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Andres is a social media expert.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

Image credit: HubSpot. How to Use Visual Content to Drive More Traffic by Social Media Examiner. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle.

22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity SMM

One noteworthy piece of advice: the best content marketers “market their marketing” though social channel, promotional tactics, collaboration with other internal teams, and tapping into “paid media such as Outbrain , Disqus , Taboola , and other types of promotional services.”

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20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity SMM

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers.

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11 Types of Video Content Every Business Needs to Create

Rebekah Radice

82% prefer live video from a brand as opposed to social posts. A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions.

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager. Twitter: Marketers Still Struggling To Understand Social Channel by MediaPost Online Media Daily.

24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity SMM

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. The Simple Science of Facebook Engagement by MyBeak Social Media.

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28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity SMM

According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Beginner Tips For Your Corporate Twitter Publishing Schedule by Social Fresh. 4 Ways to Grow a Twitter Following That Matters by Social Media Examiner. Over 40 Twitter Abbreviations You Should Know by Social Media Today. Top Twitter Abbreviations You Need to Know by Social Media Today.

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24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity SMM

With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. How to Be an Awesome Blog Commenter by HubSpot Blog.

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Why LinkedIn Groups Can Be Great for Businesses (and How to Create a Successful One)

Buffer Social

With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience. First, social media as we know it is changing. Instead of building huge public pages, more and more businesses are opting for niche closed communities. Finally, LinkedIn Groups has powerful community management features that are not available on other social media platforms.

4 Tips for Honing Your Content to Reach Gen Z

Convince & Convert

A Holistic Approach to Social Media. 76% of teens use social platforms. While the debate wages on as to whether or not they’re heavily addicted, you can safely bet money that the content you are sharing across your social media channels will be seen by Gen Z.

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