Diva Marketing Blog

MAY 23, 2012

Joel is the Community Manager at Brandwatch where he is responsible for all of Brandwatch’s presences online, including social networks like Pinterest. Diva Marketing/Toby : In a world that began as a social network to share images of food and fashion Brandwatch is one of the early business-to-business brands on Pinterest.

Social Networking 92

Social Networking eBook Analysis API 92

Webbiquity SMM

MAY 10, 2011

Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Highlight your company’s community involvement. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Techipedia: Tamar Weinberg

AUGUST 2, 2011

The truth is that there are no shortcuts to community building , it requires sustained time, effort and dedication: at least to create a community that is truly activated and interested. He’s the president of Human Business Works , an online education community for small businesses. Chris Brogan. Jay Berkowitz.

Tools 277

Tools Tips Marketing Social Media 277

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages. Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 130

Social Media B2B Company Consultant 130

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. ” B2B Social Media Marketing Guides.

Social Media 245

Social Media Tumblr Marketing B2B 245

Convince & Convert

FEBRUARY 10, 2010

But, the service goes a long way toward tying email and social media together in a coherent, actionable fashion, and is affordable for almost every company. For example, Flowtown’s data on me isn’t particularly accurate, because I use several different email addresses. I’m excited to see what these guys add next.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

MARCH 25, 2010

Or, you could just use Swix, the super slick new social media scoreboard that just works. Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Strategy Statistics Metrics 117

Hootsuite

JUNE 27, 2022

As a result, TikTok has become an engine of culture and trends that dictates not only what’s cool on social media, but in real life as well: in fashion, in food, in music, in pop culture—everywhere. B2B businesses (and lots of service-based companies too) often operate in very niche areas with very niche audiences. Yes, really.

B2B 97

B2B Trends Authentication Film 97

Sprout Social

OCTOBER 21, 2019

Is Snapchat the right social media app to expand your brand? Should you just jump on board every popular social network to maximize your reach? With so many social media channels to choose from, deciding which ones deserve your attention can be difficult. Don’t choose social networks based on what’s newest.

Social Media 97

Social Media Brands Social Networking Curation 97

Webbiquity SMM

AUGUST 22, 2012

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. What’s behind this number and what factors affect it?

How To 169

How To Conference Analytics Social Bookmarking 169

Convince & Convert

AUGUST 19, 2010

As Brian Solis has written about a lot, social optimization needs to be simple. You have to ask for sharing behavior in a relevant, contextual, streamlined fashion. It punches a hole in the theory that social media and content creation success has to be a huge time commitment. Allowing for and creating communities.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Webbiquity SMM

JANUARY 10, 2011

Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. Facebook Advertising Tricks for B2B Marketers by Buzz Marketing for Technology.

Facebook 210

Facebook B2B Privacy MySpace 210

Mindjumpers

SEPTEMBER 18, 2012

Which social platforms work better for what industry? When you want to pick the right social platform for your brand, it is important to know where your target audience is. It is always a good idea to look into social network demographics. Similar Posts: Study: The Global Social Media Check-Up 2012.

Platform 268

Platform Brands Automotive Tumblr 268

Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? While it's obviously not as public as a social network, it seems that the mindset is, “I trust their opinions, I'll ask them a question.&# Or is this just creepy?

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

JUNE 3, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Really, Jay? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – I disagree here. In true big coporate fashion they ignore the little guy. How can you not know how to care? Is anyone advising them? Food for thought.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Mindjumpers

AUGUST 11, 2010

Word of mouth marketing has found a strong partner in social media which further emphasizes more personal and relevant relations with clients, prospects, brand advocates and communities. If you measure the social interaction with your e-mails properly, you will be able to identify influencers easily.

Marketing 171

Marketing Module Forums Social Networking 171

Convince & Convert

MAY 31, 2012

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? Best network, best outpost?”

B2B 113

B2B LinkedIn Posterous Social Media 113

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Is there no place for old-fashioned “selling&# using social media? All rights reserved.

FAQ 137

FAQ Content Consultant Social Media 137

Keyhole.co

NOVEMBER 4, 2020

Oktopost is focused on helping B2B brands to manage, monitor, and measure all of their social media activities from a single platform. Do you have global social media teams? Manage social media teams in more than one country all from one platform. Pricing ranges from $99 – $199 per month.

Analytics 105

Analytics Social Media Tools Price 105

Convince & Convert

AUGUST 31, 2010

Opening the kimono and giving customers and prospects a better sense of who is part of the company, how that company operates, and what it stands for in a less formal, more spontaneous fashion is doable. Remember, social media makes big companies seem small again. And that’s a worthy objective. Real, meaningful conversations?

Conversation 116

Conversation Social Media Social CRM Consultant 116

Kikolani

NOVEMBER 29, 2010

Ali’s Blog covers business, fashion, finance, personal development, and more. Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Her blog, Kommein , covers blogging, business, community management, social media, and more.

Blogger 168

Blogger SEO Consultant WordPress 168

Keyhole.co

FEBRUARY 13, 2022

Oktopost is focused on helping B2B brands manage, monitor, and measure all of their social media activities from a single platform. Do you have global social media teams? Manage social media teams in more than one country all from one platform. Pricing ranges from $99 – $199 per month.

Analytics 52

Analytics Social Media Tools Price 52

Convince & Convert

SEPTEMBER 1, 2010

Ultimately, companies need to make money, save money, or both via social media. Just not in a linear fashion. There’s no market for reselling Facebook fans or Twitter followers. link] jaybaer Great comment Kathy, thank you. Excellent tie-in with Outliers. You’re 100% right about that. All rights reserved.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

FEBRUARY 16, 2012

I created a board about best social media books and some other things and put up some quotes, and apparently that rubbed some folks the wrong way. I’ve seen a few, in particular, B2B software companies, use Pinterest as a visual gallery for whitepapers and videos and things like. Eric : That’s an interesting use case.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

MARCH 16, 2010

In true Twitter fashion, it wasn’t “rolled out” per se, it just appeared as part of the API that third parties access. Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. Not an overwhelming participation rate.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them. Social CRM The new telephone.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Webbiquity SMM

AUGUST 23, 2016

Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks. Dominated by fashion and food posts, Pinterest is most commonly viewed as more of a B2C platform by marketers. Sample review: “Trying to create a stronger, and more engaged Instagram community?

Instagram 100

Instagram Tools Sample Samples 100

Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

I’m not connected to the LinkedIn individual who spammed me, but he still took the liberty to use my email address for his personal gain in a completely unsolicited fashion. Perhaps this individual lost sight that LinkedIn is a professional network and not a spam facilitator. It may even be used against you.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Buzz Marketing for Technology

JUNE 27, 2008

Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Passports are accounts on other social networks and social media platforms. Twitter.com is a must if you have a social media audience. Remember that community and marketplace are two different things.

Social Media 280

Social Media Brands Technorati RSS 280

Webbiquity SMM

MARCH 11, 2013

Krista LaRiviere, CEO of web presence optimization software vendor gShift Labs, offers some excellent guidance on creating a content marketing strategy that incorporates content development, SEO, social media, PR, video, email marketing and paid search in an integrated fashion.

SEO 192

SEO Paid Search Engineering Reputation 192

Techipedia: Tamar Weinberg

MARCH 24, 2010

They know that I actually care about my community and that they’re not an audience. He currently serves as the community guy at Building 43. Participate in my site’s community. Do good, positive things for the community. Immerse yourself visibly in the influencer’s community. They understand brevity.

Influencer 278

Influencer How To Press Release Blogger 278

Convince & Convert

SEPTEMBER 2, 2010

Flexibility There are no right answers in social media, just answers that are more likely to be correct. It’s a benefit, not a drawback that (despite what others might proclaim) there is no social media playbook that can taken off the shelf and executed in rote fashion for all companies. THAT makes me happy.

Social Media 153

Social Media Strategy Consultant Social CRM 153