Hootsuite

AUGUST 14, 2023

Design two optimized contact forms to collect emails from B2B clients in the automotive manufacturing industry. Write an article about the power of community and how it can help people in need. Write five questions customer service agents should ask to accurately diagnose a product or account issue for an internet services customer.

Products 92

Products Real Estate Tourism Fashion 92

Convince & Convert

SEPTEMBER 22, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Jered I think you hit the nail on the head, here. Thank you for breaking this issue down and putting it into clear terms. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Webbiquity SMM

JULY 31, 2012

One advantage that university marketers have over their most of their b2b counterparts in optimizing their programs is scale; colleges can learn from and fine-tune their messages and marketing processes based on thousands of interactions each year. Only the largest b2b enterprises approach that level of sales activity.

B2B 188

B2B Marketing Diagrams ROI 188

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

APRIL 15, 2010

But, when the next issue is printed, unless you advertise again, the flow of new customers stops. Content without community, without approachability, without humanization and kinship is ineffective. I think your point about being involved in the community is the toughest for companies to put their arms around.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

AUGUST 24, 2010

One other thing that I would toss out there…in our community of Social Media, marketing, etc., Thank you for your honesty and your willingness to discuss this potentially delicate issue. there is a lot of overlap and competition in these calls for votes. It’s a shame. All rights reserved.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

FEBRUARY 23, 2010

Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

JUNE 3, 2010

I take pride in this job and I kicked the shit out of that call and I took a perfect game away from that kid over there.&# ( see it on YouTube ) But Joyce’s owning of the issue gets even better. To not directly address this question is to skirt the issue Jay. sue_anne Have to disagree about the transparency of BP on this issue.

Social Media 157

Social Media Strategy Consultant Social CRM 157

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

JULY 21, 2010

Been Caught Stealing Let’s start with content creation and copyright issues. I hope Michael Lasky will take a look at your comments and provide some more insight – he’s the lawyer (I’m just the lowly marketer) and I have found him to be a fascinating source of information around these issues.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

JUNE 24, 2010

That mission, to add value to the communities they reach, is the heart beat of social. Wanted to point out that we have a strong presence on Twitter (since August) with team of 19 social media specific Care folks on Twitter and Facebook taking care of customer questions and issues six days a week at [link]. All rights reserved.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

AUGUST 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

JULY 14, 2010

There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen. At least for tracking and measurement issues.) That means: a.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. But you're right, location is less of an issue now than ever before. Will there be bumps along the way?

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

AUGUST 10, 2010

Then I tweeted, and my issue was resolved. Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. I think the real issue here may be linguistics. Personally, I had a problem with an airline recently. It will be interesting to watch.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We’ll be rolling out a Facebook page so that as many folks as possible can begin interacting around the issues covered in the book.

Upcoming 125

Upcoming Project News Social Media 125

Convince & Convert

MAY 31, 2012

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? As a B2B company, Eric, what do you think?

B2B 113

B2B LinkedIn Posterous Social Media 113

Convince & Convert

JUNE 2, 2010

link] PLR Ebook Store Privacy concerns around Facebook are still an issue for myself. If Facebook can address those issues satisfactory it would be great. That being said, there are people who will and I commend Diesel for the innovative approach. It will be interesting to see if it succeeds. The whole Facebook thing has me flummoxed.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

SEPTEMBER 21, 2010

Despite the fact that I try to focus my work and my writing where possible on social media strategy and social integration issues, approximately 16 of my top 25 posts deal entirely or primarily with one or more social media tools and tactics. All blog owners should do this to see what their community prefers. Thanks for the heads up.

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

SEPTEMBER 21, 2010

I'm sounding like a physician but in a real sense that's essentially what you're doing to arrive at a proper regimen to ensure social media's contribution to B2B or B2C marketing and ultimately the business' health. RT @jaybaer: Not sure which social media tools to use?

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. My big issue with digital in general (and social media in particular) is that all too often tactical tools are held up as strategic solutions.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

AUGUST 31, 2010

I love what my friend Beth Harte has to say on this issue. I’ve often wondered about this “conversation&# issue. The u30pro chat that I moderate with Lauren Fernandez have amazing discussions every week as far as I’ve gathered from the community. on our website. That’ll be great.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 8, 2010

Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. link] jaybaer Is your niche Twilight community worth $580 million now, it culturally relevant on a broad scale? Yes they have had “some UI issues&# , but at one [.] It’s a familiar tale. The goals shift.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

FEBRUARY 25, 2010

Marketing), ThinkGeek is “all about serving our community. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Erika Scialdone RT @451Heat: Do You Know Your Customers Enough to Be a Social Media Hit? Since we are all also a part of the geek community ourselves, it made it a lot easier. Jen is the real deal.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. Do you know of other companies that are leveraging their customers to grow their businesses exponentially?

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

MARCH 9, 2010

And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company? Somebody’s “strange&# social network is someone else’s potentially thriving customer community.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

JULY 8, 2010

They need to have a means of communication external to their system. This allows them to tell you when the system is down or experiencing service issues. The reasons that social networks require email addresses are numerous: 1. They need an external means to reengage dormant users.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

SEPTEMBER 1, 2010

This isn’t just an issue in social media. It’s the entire issue of “failure&# as this big awful dirty word. And you can’t just copy successful campaigns of others – because the variables in their equations are different (customers, needs, timing, etc.) It’s not. All rights reserved.

Social Media 121

Social Media Consultant Social CRM eBook 121

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

AUGUST 4, 2010

4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands. Minor issue – floors weren't vacuumed, and bathroom wasn't serviced (no toiletries or towels two days in a row in a three day stay). Kim Kraynak Great post Jay!

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

JUNE 3, 2010

Do you think the ownership issue could lead to a privacy issue similar to FB? link] Wufoo Making Boring Things Sexy – the Wufoo Way by @king_jaffy [link] [link] Wufoo Making Boring Things Sexy – the Wufoo Way by @king_jaffy [link] [link] Jason Thanks, it's a question that's been weighing on my mind.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

JUNE 15, 2010

I did like the fact that it delivered the information while and when I needed it in communicating via email. Did others have this issue as well? I never experience that issue, and one of the companies I used it at had about 15,000 employees on the roster? It also helped me find emails more easily in outlook. All rights reserved.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Consultant Social Media Sites 167