Oktopost

NOVEMBER 6, 2023

Sales teams across the globe are now cashing in on its success with the advent of social selling. Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales. This approach allows sales teams to educate, share insights, and position themselves as thought leaders in their industry.

B2B 84

B2B Team Conversation Education 84

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. The 2020 buyer journey is an online journey. What about manufacturing?!”

B2B 136

B2B Marketing Construction Committee 136

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JANUARY 26, 2023

You might even read online reviews before you buy, to make sure you’re getting exactly what you expect. They aren’t necessarily offering the best product on the market, but it’s the most coveted because everyone else is buying it. B2B referral marketing programs B2B businesses are no strangers to a long sales process.

Discount 126

Discount Marketing How To B2B 126

Webbiquity SMM

JANUARY 31, 2019

The audit will use the data collected to help your team analyze the interests of your audience and take demographics into consideration, maximizing future engagement. Your company’s reputation is can be significantly impacted by its social media presence. Most recently he and a small team have launched broadbandsearch.net , the U.S.’s

Social Media 184

Social Media Analysis Sentiment Comparison 184

Waxing UnLyrical

AUGUST 2, 2018

Focus on the benefits of working with/buying from you. Gather feedback from your sales and customer service teams. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. Create surveys.

Content 124

Content Brands Findability Marketing 124

Social Media Strategies Summit

APRIL 21, 2023

Continuing the yoga brand example, Brittany explains: “If Megan Rapinoe and the US women’s national team are heading up conversations about visibility in sports and pay equity, that might be something that fits with your brand. Second, try to get internal buy-in from senior leadership on your strategy and ideas.

Conversation 130

Conversation Brands Authentication Trends 130

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. This nice little trick is a unique way for you to reach a B2B audience that you otherwise wouldn’t be able to reach with the same precision. How can you convince them to buy your product? Sponsored post.

Software 107

Software LinkedIn Content management systems How To 107

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Users are twice as likely to buy something if they saw it in a YouTube video.

Statistics 142

Statistics Social Media Video Marketing 142

Sprout Social

SEPTEMBER 30, 2022

Now, social media makes it easy to specifically target the kind of people most likely to buy from you. Along with lead generation, social selling allows you to drive additional revenue without expanding your sales team or ad budget. Also, our sales team creates more direct relationships with people on LinkedIn,” Arias says.

Tips 133

Tips Authentication LinkedIn Groups 133

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 3 Best Buy Shows They Have Heart. This goes a long way to establish your team, and brand as a whole, as industry leaders. #5 5 Intel Showcases Career Advancement.

Class 100

Class LinkedIn Brands Microsoft 100

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Pam Moore

JUNE 2, 2017

Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes! Difficulty obtaining funding, budget or stakeholder buy-in? Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more! Step 1: Check out the information page and video here.

Training 167

Training Communities Social Media Real Estate 167

Koka Sexton

JULY 22, 2014

This person to person contact built strong relationships, developed confidence on the side of the buyer and seller and with something as symbolic as a handshake, sales people would put their reputation on the line for their product or service. The social buying process has turned sales sideways and given more control over to the buyer.

Banking 85

Banking LinkedIn Course B2B 85

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 113

B2B Research Sentiment Marketing 113

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. While it’s up to customer success teams to nurture relationships and ensure customers stick around, it’s up to marketing to ensure that prospects stick around, too. This ensures every team member uses the correct visuals across materials.

Brands 62

Brands Hubspot Marketing B2B 62

Sprout Social

JUNE 22, 2021

Forty-seven percent of consumers say they’ll buy from brands that respond to customer questions in a timely manner over a competitor. While LinkedIn is often associated with B2B marketing, there’s plenty of reasons why brands should consider developing their LinkedIn strategy. Key Stats: 756 million members worldwide.

Platform 118

Platform Social Media Tumblr Reddit 118

Oktopost

APRIL 10, 2024

LinkedIn audiences have twice the buying power of the average web audience, so getting your LinkedIn plan right before you start blasting content is crucial. However, not every marketing team has the time and resources to execute an end-to-end, fully optimized LinkedIn strategy. What does a LinkedIn marketing agency do?

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Prospects often don’t surface until much later in the buying process than they did just a few years ago. B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Oktopost

APRIL 4, 2023

A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. Definitely.

Social Media 118

Social Media Marketing B2B Banking 118

Hootsuite

DECEMBER 1, 2022

Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. LinkedIn is well known as the social network of choice for B2B marketers. As mentioned, for B2B companies, LinkedIn can be a goldmine of lead development and relationship building.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Buffer Social

JULY 28, 2016

The day you generated a ton of leads for the sales team. You could tell your CEO, “After looking at the data, my team realized our most qualified prospects were coming from LinkedIn. New coworkers will always ask, “Oh, what team are you on?” What team are you joining? Your Coworker. Them: Thank you! What do you do?

Social Media 76

Social Media Marketing Team Guidelines 76

Convince & Convert

SEPTEMBER 22, 2010

Meanwhile, if your social media team and your email team are not the same people, you need to start thinking about how to merge them, pronto. It looks like the predictions of email and social being two sides of the same coin are coming true. The next year is going to get very, very interesting. All rights reserved.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. Is it good enough to just say “here is our product, go buy it?&# and hope for a.02 02 conversion rate – I don’t think so! through a new channel.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!). All rights reserved.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. It gives you a unique opportunity to access and share context-relevant social content that’s curated and approved by your marketing team. Employees collectively have at least 10 times the number of followers the company has.

Hashtag 131

Hashtag B2B Policies Authentication 131

Convince & Convert

JUNE 22, 2010

How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself? If anything, social media is MORE important for B2B companies than it is for B2C companies. A B2B software company, or Skittles?

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

JUNE 17, 2010

Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off? Convince & Convert [link] #marketing #b2b [link] Evan E. link] [link] Lisa Diomede A super thought-provoking post from @jaybaer: Is Your Twitter Addiction Paying Off? Roberts @njmirolo Always fun!

Twitter 125

Twitter Metrics Social CRM Consultant 125

Oktopost

MARCH 16, 2022

However, social media is also a force to be reckoned with, and, unless you have a team of people monitoring each one of your social channels constantly, it’s impossible to keep on top of what your followers are saying about your brand. It takes 20 years to build a reputation and five minutes to ruin it. ” —Warren Buffett.

Sentiment 109

Sentiment Analysis Social Media How To 109

Webbiquity SMM

MARCH 26, 2012

The New Breed of B2B Buyer by Chaotic Flow. Krista LaRiviere of web presence optimization software firm gShift Labs quotes a client who told her that “once his marketing team started focusing on the company’s entire web presence (not just the website), organic search traffic increased, leads increased and business increased.

Tips 183

Tips Reputation SEO B2B 183

Social Media Strategies Summit

AUGUST 26, 2022

Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. Alternatively, you can look at examples of brands putting together product roundups, like this piece on the best team chat apps by Chanty. Source: affinda.com. Source: chanty.com.

Loyalty 204

Loyalty Software Publishing SEO 204

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Instead, traffic here on Convince & Convert is actually UP since I went on vacation. Visits are up. Page views are up. Retweets are up. RSS subscriptions are up. All rights reserved.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Oktopost

JUNE 13, 2023

But it’s not just a tool to leverage for fast, easy, wide-reach, and low-cost opportunities for self-promotion, which means it’s not just a key touchpoint for your marketing team. In fact, it’s one of the best things that has ever happened to the worlds of B2B and B2C – period. You can read the full case study here.

Social Media 75

Social Media Engagement Platform B2B 75