Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ). There are 6.8

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Statistics Mobile comScore Marketing 108

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • Other notable infographic-based posts from her blog include 7 Steps to Successful Content Marketing and 9 Steps to Creating Good Content for Your Brand.

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Content Marketing B2B Journal 201

Hootsuite

APRIL 29, 2020

To start, build a list of relevant businesses and brands in your industry. This is one of the reasons it’s so important to understand what other brands in your niche are doing. To get you started, we compiled data from 300 brands to determine the most effective times to post on each social network. Decide how often to post.

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Template Templates Social Media Tools 145

Oktopost

OCTOBER 23, 2019

The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Marketers are always looking for new ways to engage and depending on your audience a well-curated Spotify playlist may be something to add to your repertoire.

Marketing 110

Marketing YouTube Overview Instagram 110

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

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Twitter Pharmaceuticals B2B Biotechnology 279

Keyhole.co

FEBRUARY 4, 2023

People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Competitors One proven way to build brand awareness on LinkedIn is by actively tracking your competitors.

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LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Competitors One proven way to build brand awareness on LinkedIn is by actively tracking your competitors.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Convince & Convert

MARCH 2, 2015

Release Your Brand. Before you do anything, you need to be able to answer these three questions for your brand: What’s the mission of the company? At this point, you can benefit from curating content from your employees and customers. How you differ from the competition? ” (highlight to tweet).

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Content Marketing B2B Journal 60

agora pulse

DECEMBER 23, 2019

Here’s what got them bright-eyed and excited … Jay Baer: “2020 is going to be the year that brands stop random acts of social. Smart brands will give their audiences and the algorithms cues and clues by providing consistent, episodic social media content that provides real tune-in potential and staying power.

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Social Media LinkedIn YouTube Platform 92

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. That’s a content distribution opportunity that B2B marketers should not overlook. PostBeyond.

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LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. That’s a content distribution opportunity that B2B marketers should not overlook. PostBeyond.

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LinkedIn Analytics Metrics Feed 60

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. The opportunity to engage a wider audience is unparalleled, and of course, can be immensely helpful to a brand. Why Employee Advocacy Matters for B2B. Brand Amplification.

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B2B Survey ROI Metrics 144

Writtent Blog

JULY 3, 2013

Inspired by a truly impressive study by GetResponse , which analyzed the metrics of 21 million emails in order to find the best time to send email, we’ve curated some fresh data to help you get the best metrics possible: 1. Sending emails on the weekend carries something of a stigma among marketers, particularly in the B2B realm.

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B2B Newsletter Metrics Curation 89

Pam Moore

JULY 12, 2019

Why brand storytelling is NOT all about YOU. Why quality really matters in all facets of content creation and curation. Need help taking your brand to the next level? Need help honing in your branding strategy, architecture, message platform, online presence, or launching a new product or service?

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ROI Content Marketing Template 60

Hootsuite

MAY 11, 2023

Announce a new event or community initiative If you’re a business or brand, share any new initiatives you’re taking on, or announce upcoming events. Present a case study featuring a successful customer Another great B2B YouTube video idea is to feature a case study focusing on one of your successful customers.

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YouTube Video Film Sports 103

Buffer Social

NOVEMBER 30, 2016

Identifying influencers and content curation possibilities. This huge resource of free, self-paced social media classes will cover best-practices and top strategies used by the world’s largest brands. How power is shifting from companies and brands to consumers. PPC for lead generation and B2B. Offered by: Coursera.

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Class Skills Social Media Marketing 40

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

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B2B Strategy Marketing Buy 190

Sprout Social

JANUARY 9, 2017

This leads brands to be more strategic with what time of the day they post to Facebook. Additionally, data from Digiday found some brands see 85% of their video views on Facebook happen without any sound. According to the Sprout Social Q3 2016 Index , 57% of users get annoyed when brands are too promotional on social media.

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Social Media Instagram LinkedIn Social Networking 40

Social Media Strategies Summit

NOVEMBER 18, 2022

This makes it a fantastic platform for brands looking to reach totally new audiences. Typically, brands leverage TikTok to drive sales. With 74% of users saying TikTok has inspired them to learn more about a product or brand, it’s also an excellent platform for building brand awareness. Start with these fundamentals: 1.

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Social Media Strategy Influencer LinkedIn 240

Sprout Social

OCTOBER 21, 2019

Is Snapchat the right social media app to expand your brand? Even large brands with dedicated social media teams will roll out on new social channels with a more limited or targeted presence as they learn the ins and outs of effectively marketing on it. Most brands completely neglect this step when choosing social media channels.

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Social Media Brands Social Networking Curation 97

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. promote the brand through creation and distribution of share-worthy content.

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Tools Social Media Netvibes Lithium 170

Hootsuite

SEPTEMBER 2, 2021

Impossible for brands to have an active presence on all, they’ll fully commit to just 2 or 3. How your business can use them: Video social media platforms are great for capturing attention, driving brand awareness, and bringing products to life in a way that still photos can’t. — Matthew Kobach (@mkobach) February 18, 2021.

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Types Social Media Statistics HootSuite 145

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Instead, there’s a combination of channels and tactics that successful SaaS brands have proven work time and time again. Curate product feedback and ideas. Product Hunt.

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Strategy Marketing Case Study How To 99

Buffer Social

JANUARY 10, 2019

Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. The Norfolk Police Department (Humanizing your brand). Funniest Family Moments (Curating the best content from around the web).

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Research Content Facebook Curation 111

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Oktopost is the only social media management tool dedicated to B2B marketing.

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Social Media Management Social Media Tools Hubspot 159

Webbiquity SMM

JANUARY 9, 2012

Curating the curator here, as Gabrielle Conde links to and summarizes 100 educational posts about Twitter, covering the gamut from setting up a Twitter account to using hashtags to marketing and prospecting strategies, from authors like Marian Schembari , Michael Brenner and the ebullient Diana Adams. Twitter for B2B Marketing.

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Tools Twitter Tips B2B 201

Socialmedia.biz

JUNE 28, 2018

After launching in August 2016, Instagram Stories beat the cult-favorite Snapchat to be recognized as the most popular video story app used by both brands and consumers. Since 68% of Instagram users are more than happy to connect with brands, using Instagram Stories for your businesses merely serves as the icing on the cake.

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Instagram Template Templates Price 75

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). ” — 2018 Trends: B2B Marketing , Edelman. ” — 7 B2B Marketing Trends to Watch in 2018 , circle S studio. .

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B2B Trends Analysis Marketing 293

Keyhole.co

JANUARY 17, 2023

When managing a social media presence for your brand or your client, there’s an entire library of tools you’re going to need, from content creation tools and social media monitoring tools to social media scheduling tools and more. But with so many options, how do you determine the best tools for your needs and your brand?

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Social Media Tools Price Social Media Management 52

Webbiquity SMM

JUNE 14, 2011

A common issue for B2B vendors: how do you sell “boring stuff&# online? Tap your internal subject matter experts and help them create personal brands. Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search.

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B2B Sentiment SEO Klout 164

Webbiquity SMM

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. 12 Facebook Statistics and Facts. TechCrunch ).

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Social Networking B2B Paper.li LinkedIn 100

Oktopost

NOVEMBER 1, 2022

Most brands run their marketing campaigns on different channels in silos. But today, customers interact with their brands across multiple channels and expect a unified customer experience. It is also considered a form of mobile marketing that helps brands text existing and potential consumers. Promotional Campaigns.

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SMS Campaign Social Media Strategy 114

Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ).

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Curation Tools Curata Flipboard 214

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

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Marketing SEO Journal Engineering 265

Kikolani

NOVEMBER 29, 2010

Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun. Her blog, Web Content Curator , covers blogging, book reviews, social media, and more. Her blog, Brass Stack Thinking , covers blogging, branding, marketing, social media, and more. Alexa Samuels.

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Blogger SEO Consultant WordPress 168

Webbiquity SMM

DECEMBER 2, 2014

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. 44% of direct mail is never opened. •

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NewsCred Statistics Social Media B2B 273

Webbiquity SMM

MARCH 27, 2017

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Instagram has more users than Twitter.

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Social Media Management Tools Social Media Radian6 0